0 1 live e-commerce
"Tik Tok small shop from entry to mastery: opening a shop+decoration design+video marketing+live broadcast with goods"
Through four pages, 10 chapters, 150 techniques and nearly 400 pictures, the book introduces the basic knowledge and operation methods of Tik Tok store from opening, decoration design, video marketing to live delivery, helping readers to quickly master the operation mode of Tik Tok store from scratch.
"Tik Tok e-commerce from entry to proficiency: shaking shop operation+window promotion+shopping cart transformation"
How to quickly open a small shop in Tik Tok? How to improve the operation efficiency of small shops in Tik Tok? How to use the window to promote goods? How to improve the conversion rate of shopping cart? This book introduces the basic knowledge and operation methods of small store operation in Tik Tok, commodity tree window promotion in Tik Tok and shopping cart transformation, so as to help you quickly find a suitable operation method for Tik Tok e-commerce and easily and effectively achieve your operation goals!
Tik Tok e-commerce from entry to proficiency: anchor training+live broadcast operation+user operation.
This book makes a professional and detailed analysis of Tik Tok's live broadcast and other related contents through live broadcast knowledge, ability training, broadcasting skills, platform management, title design, content planning, popularity enhancement, promotion and drainage, data analysis, and the game of selling goods, so as to help readers learn how to live broadcast and bring goods quickly and become a qualified Tik Tok e-commerce master!
Live Salesman: How to Be a Good Anchor with Goods
This book is a promotion course for live salespeople, which aims to help ordinary salespeople transform into live webcasts. The book guides sales staff to master the skills of live broadcast sales from the aspects of basic knowledge, anchor skills, personnel design, eloquence improvement, sales skills, live broadcast platform, live broadcast preparation, live broadcast planning, title cover, delivery skills, data analysis and so on, so as to improve the ability of live broadcast delivery.
"Tik Tok e-commerce from entry to proficiency: product selection strategy+explosive copy+customer service+user experience"
How to choose the worrying products that users buy crazily? How to write the explosive soft copy of goods? What kind of words should customer service use to increase turnover? How to make the user experience exceed expectations? The book introduces you to the basic knowledge and operation methods of product selection strategy, explosive copy, customer service eloquence and user experience, helping you quickly find the right way to realize your own, and easily earn high profits.
"Tik Tok e-commerce from entry to proficiency: star map order+class selling skills+task play+group purchase with goods"
How to make money by receiving advertisements in the star map? How to develop courses to sell money? How do ordinary people receive the task of the whole people? How to increase sales by group buying and bringing goods? This book introduces readers to the basic knowledge and operation methods of huge star map, selling classes in Tik Tok, national tasks and group buying and bringing goods, which can help readers quickly find a suitable way to realize their own cash, so as to obtain high profits.
"Play Live: Anchor Practice+Copywriting Lines+Closing Words+Selling Goods with Goods"
The author makes a comprehensive interpretation of the relevant contents of live broadcast sales from the perspectives of anchor training, skill upgrading, powder absorption and drainage, commercial realization, explosion headlines, eye-catching content, language ability, marketing speech, platform with goods, live broadcast marketing, live broadcast "planting grass" and live broadcast selling 12, so as to help everyone play and earn live broadcast sales quickly!
"Online Live Combat Raiders: Screen Presentation+Content Design+Interactive Innovation+Process Planning"
As an easy-to-learn and easy-to-use tool manual for live broadcast, this book provides more than 30 practical methods around four major issues in live broadcast: screen presentation, content design, interactive innovation, and process planning, and matches a large number of case lists, tool lists, and practical screenshots to make live broadcast easier and more effective.
02 global operation
"Today's Headlines, Tik Tok, Volcano, Watermelon Video Operation All-in-One"
How to choose the best products that users buy crazily? How to write the explosive copy of goods? What kind of words should customer service use to increase turnover? How to make the user experience exceed expectations? The book introduces you to the basic knowledge and operation methods of product selection strategy, explosive copy, customer service eloquence and user experience, helping you quickly find the right way to realize your own, and easily earn high profits.
Play and earn WeChat friends circle: private domain traffic transaction and realization.
This book is a cash box that can make your products "go out" and "sell at a higher price". Starting from the ten skills of positioning, drainage, planning, copywriting, matching pictures, small videos, activities, trading power, influence and liquidity, it tells you how to build a personal brand through the private flow pool of WeChat friends circle, so that Henai customers can purchase psychology, subvert traditional marketing thinking and achieve the ultimate transaction. This book is suitable for people from the media and new media, especially readers who are interested in WeChat friends circle and private domain traffic.
"Playing and Earning bilibili: Account Positioning+Video Shooting+Copywriting+Live Delivery"
This book introduces the positioning, numbering, setting, shooting, post-production, title refining, comment interaction, live broadcast and delivery of bilibili video, so as to help readers realize the video operation in bilibili from entry to mastery. This book is not only suitable for ordinary short video operators, self-media entrepreneurs, bilibili UP owners and other people to read, but also can be used as a counseling book for training institutions. In addition, the skills of operation, delivery, drainage and liquidation in the book can also be beneficial to enterprise owners who want to shape their corporate image.
Complete Raiders of Chinese Video: Planning+Shooting+Editing+Operation+Drainage+Delivery.
This book systematically explains the script planning, shooting skills, editing and processing, account positioning, cover making, title building, copywriting, off-site drainage, selling goods with goods, realizing methods, etc., to help you quickly master the skills of Chinese video operation and become a master of Chinese video operation!
03 short video clip
Learning from scratch: cutting short video clips and operation
The book is divided into editing and operation skills. The editing mainly introduces the editing skills, color matching methods, special slave effect, subtitle editing and audio editing methods of the editing App, as well as the production process of the case "Beautiful Rivers and Mountains". The operational skills section mainly introduces the practical skills of account positioning, explosive content, powder suction and drainage and commercial realization in short video operation.
"Playing Aauto Quicker+Fast Shadow Short Video in 9 Classes"
This book is written based on the popular short video platform Aauto Quicker and video editing and processing App Fast Shadow, and gives an all-round explanation of the content of Aauto Quicker platform gameplay, fast shadow APP editing creation and the realization of Aauto Quicker platform operation. The book begins with the composition of Aauto Quicker platform, analyzes the development trend and advantages of Aauto Quicker, and introduces in detail the basic process of creating Aauto Quicker, content production, shooting of short video of platform play and the realization mode.
"Playing Tik Tok in 9 Classes+Cutting Short Video"
This book gives an all-round explanation of Tik Tok's platform play, the creation of cutting App clips and the realization of Tik Tok's platform operation. 9 lessons: Play Tik Tok+Cut Short Video ***9 lessons, respectively explaining the content planning, shooting methods, video editing and processing methods of short video with vibrato, as well as shooting the popular video of the same paragraph, publishing video skills, brand marketing, "drainage and powder absorption" and live broadcast in Tik Tok. This book is comprehensive, clear-cut, easy to understand and rich in cases, which can help readers quickly master the methods of creating and operating vibrato short videos.
04 copywriting
"New media e-commerce with goods copy: from planting grass to explosion"
This book helps everyone to become an e-commerce copywriter from the perspectives of title, text, promotion, publishing platform and wonderful cases. The specific contents of the book include: headline, text creation, marketing promotion, WeChat official account with goods, friends circle with goods, small program with goods, live broadcast with goods, Tik Tok with goods, Aauto Quicker with goods, headline with goods, Weibo with goods, Taobao with goods, etc., to teach you to detonate creativity, create wealth with "planting grass" content, provide potential users with information they want to know, and give sufficient reasons to make them willing.
New Media Content Planning
This book comprehensively and meticulously explains the relevant professional knowledge of new media content planning. The book is divided into eight chapters, namely, entering new media, content planning, the form and thinking of new media content, the process and method of making new media content, the production and creation of new media content, the packaging and promotion of new media content, the development direction of new media content planning and the actual combat of new media content planning. Chapter 1~7 contains basic theoretical knowledge and relevant case analysis, while Chapter 8 is based on the previous study. This book uses theoretical knowledge to guide practical operation, and uses practical operation to consolidate theoretical knowledge, which is gradual and easy to understand.
05 data analysis
Analysis and Operation of New Media Users
This book adopts the teaching mode of "theory+practice", and is divided into nine chapters according to the content, namely, the overview of new media and user characteristics, the demand analysis of new media users, the behavior analysis of new media users, the psychological and emotional analysis of new media users, the contents and elements of new media users' operation, the description and modeling of users' portraits, the establishment method of user system, the basic construction of user operation touch system and the techniques and techniques of new media users' operation.
E-commerce in Tik Tok from Entry to Proficiency: Analysis and Operation of Live and Short Video Data.
Why does your live broadcast work hard, but no one watches it? Why do you always have no fans when you shoot good videos? The contents of the book are closely related to Tik Tok e-commerce. From the perspective of data analysis, it explains data tools, account positioning, capturing hot spots, content analysis, user portrait, demand analysis, accurate drainage, live broadcast analysis, sales analysis, etc. It helps readers to master the operation of Tik Tok e-commerce. This book is suitable for all employees of Tik Tok e-commerce, such as operators of live broadcast and short video, entrepreneurs, especially those who want to make a breakthrough in data analysis and visual merchandising.
06 enterprise online marketing
The book "Operation of Tik Tok Enterprise: Construction+Drainage+Marketing+Promotion" adopts the teaching mode of "theory+practice", which is divided into nine chapters according to the content, namely, new media overview and user characteristics, new media user demand analysis, new media user behavior analysis, new media user psychological and emotional analysis, new media user operation content and elements, user portrait description and modeling, user system establishment method, and user operation beyond the system.
Short Video Enterprise Operation Practice
This book starts from the interpretation of the value of the short video enterprise number to help enterprises and businesses deeply understand the underlying logic of operating the short video enterprise number, and then helps enterprises and businesses to deeply master the operation skills of the short video enterprise number from seven angles: track selection, product selection logic, content strategy, content operation, channel drainage, short video+live broadcast and user operation, so as to realize the double benefits of brand marketing and sales with goods.