It has also been said that in any case, there is no problem with live broadcast, and it also plays a positive role in flexible employment and promoting economic development. Especially in the current environment affected by the epidemic, online formats are needed to promote development. The key is to standardize management and prevent chaos.
Some media commented that in the past, due to tax loopholes in the profitability of webcasting platforms, the core competitiveness of the industry's sustained and healthy development was damaged, and fairness and justice were also damaged. The release of the Opinions will help to improve the credibility of the webcast industry and enable the industry to gain the trust and respect of the society. Standardizing tax payment services and "simplifying administration and decentralizing power, strengthening supervision and improving services" are organically unified. The three departments * * * jointly issued industry standard opinions, which reflected the joint supervision of * * * governance, and set up a "traffic light" for the capital of webcasting, which is conducive to optimizing the ecological environment of webcasting, and also has positive promotion significance for improving consumers' sense of happiness, acquisition and security.
Some cadres say that live broadcast and live broadcast with goods are a double-edged sword. How to use and standardize it reasonably is the key to make good use of it. It is a normative measure for the three departments to further standardize the profit-making behavior of webcasting. At present, the webcast industry has entered a stage of barbaric growth. How to continue to standardize and help the healthy development of webcasting industry is a problem worthy of further discussion and study by the government.
Webcast platforms and webcasting service institutions shall fulfill the obligation of withholding and remitting personal income tax according to law, and shall not pass on or evade the obligation of withholding and remitting personal income tax, nor shall they plan or help webcasting publishers to evade taxes. Enterprises and individual studios run by webcasting publishers shall set up account books in accordance with relevant state regulations. Tax authorities at all levels should optimize the publicity and guidance of taxes and fees, promote webcasting platforms, webcasting service organizations and webcasting publishers to pay taxes in compliance with laws and regulations, and guide webcasting publishers to pay taxes in accordance with laws and enjoy tax concessions. It is necessary to investigate and deal with tax-related illegal and criminal acts such as tax evasion according to law, and publicly expose typical cases with serious circumstances, bad nature and strong social repercussions.