According to the survey report released by china automobile dealers association, among the 1067 4S stores surveyed by more than 30 automobile dealer groups in more than ten provinces, autonomous regions and municipalities, only 302 have resumed work or partially resumed work, and there are still more than 700 4S stores that have not resumed work or cannot resume work, with the overall starting ratio of 4S stores being 28.3%. This part of the 4S shops that didn't start work or couldn't start work were mainly due to two reasons: approval for resumption of work and shortage of materials, of which nearly 70% were strictly approved by the local government, 24% were due to the shortage of staff safety and epidemic prevention materials, and the remaining 8% were other factors.
China automobile dealers association said that the shortage of epidemic prevention materials has further affected the approval of 4S stores to apply for resumption of work, and enterprises that have started work are also facing practical problems such as shortage of related materials and sharp drop in passenger flow.
"Dealers' inventory cars are generally leased through financing, and now the passenger flow is greatly reduced, which may cause operational risks that cannot be repaid in time. In addition, the rent and labor costs of 4s stores also account for a large proportion of the total operating costs, which also aggravates the operating risks. A dealer in Beijing told the First auto channel that the automobile market environment was not good in the past two years, and some dealers were in a state of high debt operation and tight capital chain. At this stage of the epidemic, it is not that consumers don't want to buy it, but that everyone is afraid to come.
According to the latest "Investigation on Inventory Early Warning Index of Automobile Dealers in China" released by china automobile dealers association, the inventory early warning index of automobile dealers in June 2020 was 62.7%, up 6.3 percentage points from the previous month and 6.5 percentage points from the same period last year. This is the highest inventory early warning index in recent months. Mainly affected by the peak of returning home in Spring Festival travel rush, the passenger flow decreased and the market demand decreased. In addition, the marketing activities in June 5438+February overdrawn the market, most consumers went out to travel or visit relatives, some residents slowed down their car purchases after the holiday, and new car transactions further declined. Although COVID-19 broke out in late June at 5438+ 10, it was in the Spring Festival holiday, which was a vacuum period of automobile sales, and had limited impact on the overall automobile sales in June at 5438+ 10. The epidemic situation had a great impact on the market in February, and dealers generally believed that the sales volume in February dropped by more than 50% year-on-year, even more than last month. If February 10 does not delay the start-up time of most provinces, it is estimated that the cumulative automobile sales from June/kloc-0 to February will decrease by about 20% year-on-year.
In order to reduce the inventory pressure of dealers. Previously, Volvo announced the launch of dealer policies such as not setting February sales targets, granting personnel subsidies to dealer employees, and strengthening online marketing investment. Subsequently, Jaguar Land Rover, finidi, Great Wall, Dongfeng and many other car companies also expressed their willingness to reduce the pressure on dealers. At the same time, a number of car companies have launched a model of selling cars online. BMW launched the application software of "BMW Dealer Pocket Office". At the same time, since February 10, special live broadcasts have been held in the official flagship store of BMW Tmall and the official flagship store of BMW JD.COM, and an "online exhibition hall" has been set up. Mercedes-Benz also launched online car viewing, car booking and 24-hour online customer service. In addition, Mercedes-Benz and BMW have extended the validity of many services.
In addition to 4S stores, many car companies also plan to postpone to February 17, including BMW Brilliance, Dongfeng Honda, FAW Toyota and GAC Toyota. On the one hand, the delay of enterprises' resumption of work is affected by limited demand under the epidemic situation; On the other hand, as an important part of the automobile industry chain, the position of the upstream parts supplier of the automobile affects the resumption of work.
According to Yonhap News Agency, Hyundai Motor's Korean factory, which stopped production due to the epidemic, will resume partial production on June 5438+0 1 day, but it will take some time to fully resume production. Although 87% of the harness parts of Korean car companies come from China, Hyundai Motor is currently seeking other sources of supply to realize the diversification of parts supply. A few days ago, Beijing Benz sent a letter to wuqing district, Tianjin, requesting special permission for its Tianjin Wuqing 19 spare parts supplier to resume work in advance. "The company only has one day's safety stock. Once the production is stopped for more than one day, it will cause Beijing Benz to stop production. If Beijing Benz can't resume work in February 10, the daily economic loss will exceed 400 million yuan, which will also bring huge losses to the economic development of Beijing, Tianjin and Hebei. " According to the letter, Beijing Benz has entered the countdown to stop production.
China is the absolute main force of global auto parts supply, which affects the production and manufacture of millions of cars every year. Hubei, the hardest hit area, is an important production and transportation center of automobile parts, with a large number of supporting suppliers of automobile industry chain. According to the report of Huaxi Securities, most parts systems will be delayed by one week according to the guidance of the resumption time stipulated by various provinces, while the impact in Hubei will be more serious, and the supply chain system will be affected by the delay of resumption of work and the fluctuation of orders. In addition, there are many large-scale spare parts manufacturers in Hubei province, whose products are supplied all over the international automobile market. According to the survey of 2 12 spare parts enterprises conducted by China Automobile Industry Association, due to the epidemic situation, the maximum loss of operating income of spare parts enterprises reached 2 billion yuan, and the proportion of enterprises with income loss of 20 million yuan to 50 million yuan was 16%.
"Due to factors such as raw material supply and logistics, many parts suppliers now rely on existing inventory." Cui Dongshu, secretary general of the National Passenger Car Association, told reporters that the supply of auto parts is gradually improving. Recently, Xiangyang Bearing, a spare parts supplier, said in the announcement that according to the communication with various suppliers and customers, the products required by major customers have been stocked at the customer's location before the Spring Festival, and the company also has a certain amount of products in stock, which can be sent directly to customers after the logistics is resumed.
Zhang, a securities analyst at Huachuang Securities Research Institute, pointed out that the production of parts companies usually follows the pace of automobile manufacturers. At present, few automobile manufacturers have adjusted their sales expectations, and parts suppliers need to be ready to resume production and supply at any time. It is expected that the overall pace of returning to work will be faster than that of the whole vehicle.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.