Product price = product cost+platform commission+expected profit+others;
FBA product price = product cost+platform commission +FBA head-end fee +FBA handling fee+expected profit+others;
* The sales commission of most Amazon products is 15%.
* In other aspects, the seller will include promotion cost, tax cost and labor cost.
Before pricing the product, the seller first determines the positioning of the product, whether it is suitable for taking the sales route or the high-profit route. Different routes lead to different pricing strategies. However, it is also important to remember that pricing should not cause resentment among buyers.
Second, the price adjustment strategy
Reasonable pricing can make sellers gain more profits and market share. The price strategy is a part of the seller's business strategy. But it is also necessary to adjust the price in time.
1. Adjust the price according to the market demand.
The price of the product will not be fixed. When a product is in short supply, even if the price is raised, people will rush to buy it. Therefore, the seller's products are in the stage of new product shelves and growth, and the price can be flexibly adjusted according to market demand.
2. Adjust the price during the promotion season and holidays.
On the Amazon platform, each store will have promotional activities with different themes at different site times. In addition to the membership day, it will also be promoted on major festivals in Western Europe and American countries, such as Valentine's Day, Halloween, Thanksgiving Day, Christmas and so on. Holidays, as the golden period of marketing, sellers will definitely formulate promotion strategies and adjust prices on a large scale.
3. Intelligent price adjustment through sales
Allow Amazon platform to sell. Many sellers were followed and orders were robbed. A large part of the reason is that they adopt a low strategy, follow and sell your goods at a lower price than you. Consumers must also buy cheap ones, which has a great impact on your sales. At this time, the pricing of goods will be more flexible. You can't always stare at whether your goods are followed or not. You need to use price adjustment software to monitor your goods. It is suggested to use Captain Bi's intelligent price adjustment tool to monitor your goods and set price adjustment rules. Once you follow the goods and the price is lower than yours, you can automatically set your price lower than his. If it is not tracked, you can restore the original price or set your own price.
4. Adjust the price due to other circumstances
Other conditions can also be adjusted, such as rising raw material costs, rising freight costs and rising labor costs.
However, it should be noted that the ranking will be affected after the price increase, and the sales volume may also change accordingly. There are no special circumstances, and it is recommended not to modify the price frequently.