1. Tencent invested in JD.COM Tencent invested in JD.COM in 20 14 years. At that time, the two parties had been negotiating for a long time. After Tencent injected funds, it occupied the share of JD.COM 15%, and after several times of holding, the share of shares reached 17%. Tencent has always been the largest shareholder in JD.COM, with voting rights accounting for 4.5%. After Tencent invested in JD.COM, the development of JD.COM was further accelerated, which not only got rid of other competitors, but also occupied the land of 1/3 in the field of e-commerce.
Second, Tencent's help to JD.COM Tencent's greatest help to JD.COM was traffic. At that time, all major e-commerce platforms were on the rise, with many competitors, and there was a Big Mac standing in front. At that time, although JD.COM was not small in scale, JD.COM invested heavily in all aspects and was under great pressure. Tencent also joined the competition at that time, but it didn't take long for Tencent to fail, and its platform was completely inadequate. Tencent then quit the field and threw in the towel and invested in JD.COM instead. Tencent helped JD.COM fill the shortcomings in traffic, allowing JD.COM to enter Tencent's traffic pool. Although the traffic value was not the main reason for the development of JD.COM, it also helped JD.COM a lot. After that, JD.COM flourished and brought high returns to Tencent.
Third, Tencent reduced its holdings of JD.COM shares. Tencent reduced its holdings this time, reducing the shares of about 17% to about 2% and distributing the shares to Tencent's shareholders. After the reduction, Tencent's shares rose, while JD.COM's shares fell to some extent. Tencent holds the biggest card in the Internet age: traffic. The scale is huge, and the profit time is very early and the profitability is particularly strong. Therefore, Tencent has invested in many famous Internet companies, which is not entirely a good thing. Because this forms a monopoly, not all profitable businesses are worth blending, and Tencent's approach is also under great pressure. This reduction also expresses its attitude. In the future, Tencent will probably reduce its holdings of other Internet stocks in a similar way in exchange for returns. At the same time, it can also reduce the pressure.