An important issue in opening a maternal and child physical store is the choice of store location. The busy area has a large passenger flow, but where the rent is high and the rent is low, the small passenger flow will not bring much business. It may be difficult to improve the positioning when opening near the living area.
Business will certainly be good if we can be near big hospitals, especially maternity hospitals. However, it is also a good choice to choose the community. The community is closer to consumers, which is very convenient for mothers.
If you choose to open a shop near the community, it depends not only on the resident population, but also on the "maturity". The birth rate in the old community is not enough, and the occupancy rate in the new community is not enough. Such a community is not suitable for opening a mother-baby store. If you want to choose, you should choose a community with a certain scale and maturity.
Second, choose the source of goods
This is the key to the profit of the maternal and child store. Only when there are fewer intermediate links will the profit space be large, and the other is to consider the risk sharing of the purchase. As far as the current situation is concerned, if we want to reduce intermediate links, we can only act as an agent for a single brand in a certain place, and the investment is also very large.
Another way to reduce the risk of purchasing goods is to choose a maternal and child store to join. At present, there are many maternal and child stores to join brands, such as Meibeimeima, Leqin, Aiyingfang and so on. Their plans to join customers are many and flexible.
Third, it is necessary to know where the profits come from.
Now the market profit of maternal and child products is not very high, which is very different from that of previous years. So where does the profit come from? Only small profits but quick turnover, speed up cash flow, increase sales, and naturally increase profits.
Fourth, there should be more services!
Mother-and-baby stores have long passed the era of simple operation of simply selling mother-and-baby products. If we want to operate for a long time and enhance our competitiveness, we must improve the services of mother-and-baby stores, which include such services as the treatment of common infant diseases, intellectual development, psychological counseling, commodity use skills, nutrition knowledge, parenting knowledge, etc., which is also an important direction for running mother-and-baby stores in the future.
5. Competition or cooperation?
Competition or cooperation between peers, in fact, cooperation between peers is more important, exchange experience with each other, exchange needed goods on products, unite to serve customers, and customer satisfaction is also high, so as to win in many ways.
First, apply for a self-employed business license
You need to prepare a copy of the store real estate license (if you rent a house, you need to rent an agreement)
2. Copy several ID cards and one-inch photos.
3. Go to the local industrial and commercial office to apply for a form to apply for an industrial and commercial business license.
4. Go to the tax office to get a tax registration certificate, and now it seems that you still have to get an industry code certificate, which is in the quality inspection bureau.
5. Apply for invoices after obtaining the tax registration certificate. There are two types of invoice applications:
First, according to the fixed tax method, that is, whether there is turnover or not, the same tax amount is paid every month;
Second, pay taxes at the tax rate every month according to the amount invoiced.
6. The charge for the whole process is about 500 yuan, and the time is about15-30 days. This place is different from place to place, and it is necessary to apply for a health permit from the health department, and the employees must have a health certificate.
Second, personal income tax
Self-employed individuals are generally small-scale taxpayers of value-added tax, and the tax payment method is determined by taxation:
1 levied on audit, and 3% value-added tax is paid according to sales income.
2. Additional taxes and fees (1) shall be paid according to the actual value-added tax. The tax rate of the business address urban area is 7%; The tax rate in counties and towns is 5%; Tax rate in rural areas 1%. (2) Pay the education surcharge according to the actual value-added tax, and the tax rate is 3%. (3) Pay the local education surcharge according to the actual value-added tax, with the tax rate of 1%.
3. Pay individual income tax according to the balance of the annual operating income of individual industrial and commercial households after deducting the expenses of 24,000 yuan, and implement the excessive progressive tax rate of 5%-35%.
4. Employees are obligated to withhold and remit personal income tax, and the threshold for personal income tax is 2000 yuan. Wages are not subject to VAT.
The tax authorities that have approved the collection generally implement a regular quota method for individual industrial and commercial households, that is, according to the area, location, area, equipment, etc., they will give you the amount of tax payable for one month. If the invoiced amount is less than the quota, the tax shall be paid according to the quota; if the invoiced amount exceeds the quota, the tax shall be paid in accordance with the regulations.
If the value-added tax threshold is not reached (the monthly sales amount is 2000-5000 yuan, which varies from province to province), the value-added tax, urban construction tax and education surcharge can be exempted.
Third, the source of goods
It doesn't matter if it can only be bought by local agents and wholesalers, who have regional protection.
If it matters, you can get the goods from the manufacturer, and don't be afraid of trouble.
A brand without an agent can find a manufacturer.
Fourth, the list of goods to be picked up for the first time (for reference only, it can be changed according to local conditions)
1 infant daily necessities: 20%;
Optional brands: Beiqin, Dr. Brown, Tangmei, NUK, Xin 'an, Xiduo, Nubi, Adelibi, Xiaoshitou and Clever Valley.
Variety: bottle, nipple, medicine feeder, nasal aspirator, breast pump, baby toothbrush, safety nail clippers, bottle cover, cotton swab, toddler belt, gloves, foot protectors, umbilical cord protector, dry hair cap, bottle brush, kettle, safety pin, pacifier, thermometer, baby umbrella, tooth grinder, baby refreshing towel, bumper, foam floor, etc.
2. Clothing: about15%;
Optional brands: Baby Valley, Tianmu Mu, Tongtai, Rabbi, Hatch, Beibei Lian, Little Frank, Beibei Bao, Dobby Rabbit, Xinshi Beibei, Cocoa Duck;
Variety: cardigan, monk's clothing, vest, shoulder-opening underwear, smock, sleeveless strap, hand guard suit, lapel suit, belly circumference, Chinese-style chest covering, cotton-padded clothes!
3 coat: about 5%;
Optional brands: Tian Mumu, Disney Baby, Ying Yuejia, Ying Beile, Pig Run, Xidewa, Mi An Bear, and Ying Bidi.
4 Paper products and bedding: about 8%;
Optional brands: King, Kao, Pampers, Mommy Baby, Anerle, Curious;
Variety: diapers, diapers, sleeping bags, shaping pillows, diaper pads, rush mats, liquid-permeable blankets, air-conditioned quilts, small square quilts, mosquito nets for mothers and babies, cotton diapers, anti-pedaling quilts, cloaks, silkworm pillows, diaper pants and bedspreads.
5 care: about15%;
Optional brands: Johnson & Johnson, Care, Baby Jiayi, Baby House, Fei Lijie, Little Raccoon;
Variety: hot powder, talcum powder, shower gel, sunscreen cream, moisturizing oil, mosquito repellent, shampoo, baby gold water, hip cream, baby soap, wet wipes, moisturizing cream, mosquito repellent, shampoo and shower gel. ?
6 Lathe: about10%;
Optional brands: Good boy, Xiaolong Habi, Huizhi;
Variety: walker, walker, rocker, cart, exercise bike, baby carriage, back seat, rain canopy, car safety seat, crib, electric cradle.
7 Milk powder complementary food: about 10%?
Optional brands: Abbott, Mead Johnson, Wyeth, Mecocorte, Morinaga, Nestle, Aoyou and Meisu.
8 Health products: about 15% of the choice, functional products of health products, which is also one of the main sources of profits of baby shop, with small investment and large profits;
Optional brands: Nutrilite, Happy Growth, Baby Bear, Wahaha and Wyeth.
5. It takes more than 80,000 yuan to open a mother-infant store, the average profit of the mother-infant store is about 35%, and the working capital is about1-20,000 (the data is for reference only, the store is 30 square meters).
Profit of mother-baby store = turnover of mother-baby store-product purchase price-rent-water and electricity-personnel-(other consumption expenses)
The methods to improve the profit of maternal and infant stores are as follows:
Enhance the shop assistant's shopping guide skills: A good shop assistant will know what customers really want and recommend products.
Make display profitable: in the process of product sales, display is a very important part, and good display will increase customers' desire to buy. Market research shows that good display can increase sales by 20%.
Display products by baby month: Now products are displayed by brand, and we can display them by baby month, such as 3-6 months baby product area! As long as there is only one shelf for the monthly display, the whole store will be displayed by month, which will be very messy!
Open online shop: use online shop as a sales channel to increase turnover.
Make full use of space: At present, the space utilization rate of maternal and child stores is far below the normal requirements, and many spaces are not fully profitable, which makes it impossible to display more goods. However, the rent is expensive, and the cost of spreading it evenly per square meter naturally increases greatly.
The prospect of mother-baby supplies store is very good. The second child was opened the year before last, and now it is just the peak of the birth of newborn babies.
In addition, it is suggested to carry out more on-site experience services, such as baby bathing, swimming, children's playground, children's photography, postpartum recovery and so on.
This way, I am not afraid of online impact.