In order to further publicize and popularize the knowledge of telecommunication network fraud prevention, enhance the public's anti-fraud and anti-fraud awareness, and unite all forces to promote the crackdown and governance of telecommunication network fraud, according to the relevant requirements of the People's Bank of China, the Ministry of Public Security and China Banking and Insurance Regulatory Commission, Tencent and Tenpay Payment Technology Co., Ltd. have launched a series of publicity activities with the theme of "anti-fraud, refusing gambling and paying safely" and launched "1/kloc-"
As an important part of "1 107 National Anti-Fraud Day", under the guidance of the Criminal Investigation Bureau of the Ministry of Public Security and the Payment and Settlement Department of the People's Bank of China, the first theme propaganda film "Incoming" produced by Tencent Guardian Project has recently been launched on the video number of the National Anti-Fraud Center. It is reported that the video promo will be fully promoted in the circle of friends, radiating people from different circles and expanding the scope of anti-fraud propaganda.
Anti-fraud propaganda film revealing telecom fraud routines triggered social buzz.
With the rapid development of the Internet, telecommunication network fraud crimes continue to occur frequently. Criminals use Internet communication tools and other means to "tailor-made" according to the characteristics of victims, step by step to set up sets and attract people to take the bait, seriously infringing on the safety of people's funds and property. Combating telecommunication network fraud requires the extensive participation of all sectors of society, so as to build a fence against fraud in the whole society.
The content of the anti-fraud theme propaganda film "Incoming" starts with the common telecom network fraud, which is close to life and directly hits people's hearts. The film tells three stories about "entering the market". The three protagonists are all victims of telecommunication network fraud, namely, college students who are not afraid of tigers, entrepreneurs who are embarrassed by corporate capital chains, and elderly people who follow the trend of financial management. Criminals use short messages, emails, social software and other network telecommunication means to induce the three people to "enter the market". The video focuses on the common scams such as part-time billing, peer-to-peer lending, and high-return financial management, warning people that the money-making opportunities in their eyes may be scams.
"Incoming" shows three different groups of people and specific cheating scenes, and guides the public to raise anti-fraud awareness by drawing inferences from others ―― students and young people who are in the "ivory tower" should be wary of online part-time advertisements such as "brushing the bill", and the first bucket of money should be made by themselves; Entrepreneurs with difficulties in capital turnover should not "go to the hospital in a hurry", do not believe in loan advertisements pushed by telephone, text messages and the Internet, and find the right direction to make a comeback; Old people should not believe in low-risk and high-return financial management, but should actively learn anti-fraud common sense and beware of being deceived.
At the end of the promo, the theme of "guarding with your heart, every time you go there" is introduced, which makes more people believe that it is imperative for the whole people to fight fraud together. The content of the promo works together with the channel, and the circle of friends is fully promoted, radiating to more circles, so that people of different generations such as "old, middle and young" can see the potential risk of being deceived, which has triggered the voices of all circles.
Tencent's product matrix takes multiple measures to build a three-dimensional position for anti-fraud propaganda.
The theme propaganda film "Incoming" is an important part of the series of activities of "1 107 National Anti-Fraud Day", which vividly shows typical scenes and cases of telecommunication network fraud and becomes a powerful starting point for online anti-fraud publicity and education. In addition, during the "1 107 National Anti-Fraud Day" activity, Tencent also integrated its resource advantages with its product matrix and launched a series of anti-fraud publicity actions through online and offline linkage.
1 1 On the day of National Anti-Fraud Day on July 7th, Tencent linked its products such as WeChat Security Center, QQ, Tencent Mobile Manager, Tencent Security Center, and the massive promotion resources paid by Tenpay WeChat, and launched the anti-fraud publicity area, with video publicity, intelligent question and answer and other content and gameplay, to achieve the accurate landing of anti-fraud publicity activities and the wide reach of communication. The activity promoted anti-fraud propaganda videos through multimedia channels such as WeChat payment template messages, friends circle advertisements and video numbers, and Tencent's multi-platform official channels. Wechat Pay launched the "1 107 National Anti-Fraud Day" activity applet, which transmitted anti-fraud knowledge to users in a relaxed interactive form and rich content. Wechat search launched the anti-fraud zone simultaneously, and you can get rich anti-fraud knowledge by searching for keywords such as "1 107 National Anti-fraud Day".
Anti-fraud propaganda has a long way to go and needs the concerted efforts of all sectors of society. The anti-fraud theme propaganda film Incoming shows the progress and achievements of the anti-fraud work between the Ministry of Public Security and the People's Bank of China in recent years. From 2002 1 year1month to September, the public security organs nationwide cracked 262,000 cases of telecommunication network fraud, arrested 373,000 suspects, smashed 3,356 fraud dens, and destroyed 608 gangs such as technology development platforms, network drainage promotion and virtual currency money laundering. * * * 27,000 illegal and criminal gangs of "two cards" were destroyed, and 450,000 criminal suspects were investigated; On average, 96,000 early warning orders were issued every day, successfully avoiding12.6 million people being deceived, and urgently stopping the payment of 277 billion yuan of funds involved. The People's Bank of China organized commercial banks, payment institutions and clearing institutions to further promote the "capital chain" governance of telecommunication network fraud, and imposed disciplinary measures on 52,000 units and individuals who illegally bought and sold accounts.
Tencent has been on the road to help anti-fraud publicity and education with practical actions. Tencent, as the social responsibility of Internet enterprises, will take advantage of the platform product capabilities and communication channels to continue to carry out anti-fraud publicity and education, hoping that "the world is free from bullying" will be realized as soon as possible.