Main business scope: mainly engaged in daily necessities and non-staple food, mainly aimed at iron works and nearby residents.
Enterprise type:
Production, manufacturing, retail and wholesale service agriculture.
New industries, traditional industries and others
Second, the personal situation of the author of the business plan
Previous relevant experience (including time)
Living in an iron factory for a long time, I know the local natural conditions of the iron factory very well and have a certain understanding of the sales of department stores.
Educational background, relevant courses studied (including time):
September 2, 20091day-September 27, 2009, attended Malipo County Entrepreneurship Training Course.
Third, the market evaluation
Target customer description:
The target customers of this enterprise are mainly office workers, residents and people with general spending power in Tiechang Township, Malipo County.
Market capacity or expected market share of this enterprise:
At present, the retail of department stores and non-staple foods in Tiechang Township is mainly concentrated in Tiechang Township Street. There are about 15 department stores and retail stores in the township street, with a monthly sales of about150,000 yuan. The monthly sales of this enterprise is about 8,000 yuan in the initial stage of business, and its market share in the iron works is about 6%.
Trend of market capacity change:
At present, with the development of economy, people's living standards are constantly improving, and the demand for department stores and non-staple foods is increasing, and the market capacity is increasing.
Main advantages of competitors:
1, competitors have long business hours and more customers.
2. Competitors own their own houses, and the cost is low.
Major disadvantages of competitors:
1, relatively few varieties
2. The service quality needs to be improved.
The main advantages of this enterprise over its competitors:
1, complete varieties
2. Good service attitude
Main disadvantages of this enterprise compared with competitors:
1, funds are weak
2. The cost is relatively high.
Fourth, the marketing plan
1 product
Main features of products or services
All kinds of goods are cheap and suitable for the countryside.
2. Price
Cost price of product or service, sales price, competitor's price.
Baihuo 5.00 8.00 8.00
Discount sales
Credit sale
3. Location
(1) site selection details:
Address area (square meters) Rent or construction cost
Tiechang Township Street 30 square meters rent 800 yuan monthly.
(2) The main reason for choosing this address:
The center of Tiechang Township, where the surrounding rural residents gather.
(3) Sales method (select one and tick)
Will sell or provide products or services to: √ end consumers √ retailers and wholesalers.
(4) Reasons for choosing this sales method:
Higher profits, faster return of funds.
4. Promotion
Personnel selling the owner's sales cost forecast is included in the salary.
Advertising cost forecast
Public * * * relationship cost forecast
Business promotion cost forecast
V. Organizational structure of enterprises
The enterprise will be registered as:
Individual industrial and commercial households limited liability company
Sole proprietorship enterprise partnership enterprise
other
Name of the proposed enterprise: Tiechang Jincai Department Store
Employees of the enterprise (please attach the enterprise organization chart and employee job description):
Job monthly salary
Owner or manager Yang Baiwan 1500
staff
Business license and permit obtained by the enterprise:
Type estimated cost
Business license is free.
The tax registration certificate is free.
Legal responsibilities of enterprises (insurance, employee compensation, tax payment, etc.):
Type estimated cost
Agreement between partner (partner) and partnership (cooperation):
Content partner
clause
forms of investment
Duration of capital contribution
Profit distribution and loss allocation
Division of labor, authority and responsibility
Liability of partners for personal debts
Alteration and termination of agreement
other terms
VI. Fixed assets
1, tools and equipment
According to the predicted sales volume, assuming that the production capacity reaches 100%, the enterprise needs to buy some equipment.
Total cost of nominal quantity per unit price (yuan)
A set of counters 1200
Total 1200
Name and address of supplier Telephone or fax after-sales service
2. Means of transportation
According to the needs of transportation and marketing activities, it is planned to purchase the following means of transportation:
Total cost of nominal quantity per unit price (yuan)
Name and address of supplier Telephone or fax after-sales service
3. Office furniture and equipment
The office needs the following equipment:
Total cost of nominal quantity per unit price (yuan)
Name and address of supplier Telephone or fax after-sales service
4. Summary of fixed assets and depreciation
Item Price Value (Yuan) Discounted in Years (Yuan)
Tools and equipment 1200 (five-year depreciation) 240
vehicle
Office furniture and equipment
shop
factory building
land
Total 1200 240
Seven, liquidity (month)
1, raw materials and packaging
Total cost per item quantity (yuan)
Hundred goods 1000 5.00 5000
Total 5000
Name and address of supplier Telephone or fax after-sales service
2. Other operating expenses (excluding depreciation expenses and loan interest)
Item fee (yuan) for note.
Employer's salary 1500
Employee's salary
The rent is 800 yuan, and the rent is 9600 yuan once a year.
Marketing expenses 200
Utility fee 50
upkeep
insurance expenses
Registration fee
other
Total 2550