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E-commerce type:
According to different classification methods, e-commerce websites can be divided into different types.
1. Classification according to business purpose and business function.
(1) Basic Business Website
Basic business websites carry out company publicity and customer service through the basic means of online media and e-commerce. This kind of website is suitable for small enterprises with weak professional ability and need to provide e-commerce services. Its characteristics are low cost and high cost performance.
(2) Commercial websites for the public
The website can be used as an important window of corporate public relations to publicize the latest trends and operating conditions of enterprises. This kind of website is mainly composed of some listed companies at home and abroad. Official website of these companies has columns such as company news and investor express, which become the official channels and guidance sources for enterprises to announce news to the outside world. Publicity-oriented business websites are suitable for all kinds of enterprises, especially foreign trade enterprises.
(3) Customer service website
This kind of website can provide after-sales service and dynamic service status query, and meet customer needs at a higher level.
(4) Perfect e-commerce operation network
A complete e-commerce operation network involves all aspects of e-commerce, such as distribution management, online procurement, online recruitment and so on. This kind of website is more exactly a set of business management system software.
2. According to the main body of the website.
(1) industry e-commerce website
Industry e-commerce website refers to a large-scale e-commerce website with industry organizations as the main body, which provides a platform for enterprises and departments in this industry to conduct e-commerce, such as information release, commodity ordering, customer communication and other activities.
(2) Enterprise e-commerce
Enterprise e-commerce refers to the websites built for the main body to implement e-commerce activities. According to the different leading products and main services provided by enterprises, it can be further divided into various types of websites.
(3) government e-commerce websites
The government e-commerce website refers to the website construction with the theme of government agencies and the purpose of actually promoting business activities.
(4) E-commerce websites of service organizations
E-commerce website of service organizations refers to the website construction that takes service organizations as the main body to implement e-commerce activities.
3. Classify according to the responsibility of the website owner.
(1) production and operation website
(2) Commercial websites oriented to circulation
4. Classification according to e-commerce mode
(1)B2B business website
(2)B2C business websites
(3)C2C business website
(4)G2C business website
Improvement:
practical problem
★ 1, the network itself has limitations.
A consumer ordered a new type of women's backpack online. Although the quality is good, the style is not as good as that on the Internet. Many consumers report that the goods they actually get are not the goods they fancy online. What's going on here? In fact, in the process of reducing a three-dimensional object into a flat picture, some basic information of the commodity itself will be lost; Only part of the information of manually selected goods is input into the computer, so people can't get all the information of the goods from the Internet, especially the most vivid and intuitive impression of the goods.
★2. The search function is not perfect enough.
When shopping online, a big problem users face is how to find what they want in many websites and buy it at the lowest price. The search engine looks very simple: a user enters a query keyword, and the search engine searches the database according to the keyword and returns the most suitable web page link. However, according to the recent research results of NEC Research Institute and Inktomi Company, there are at least 654.38 billion pages on the Internet that need to be indexed. Existing search engines can only index 500 million web pages. Still half can't be indexed. This is mainly not because of technical reasons, but because online merchants want to protect the privacy of commodity prices. Therefore, when users shop online, they have to search from one website to another until they find products with satisfactory prices.
★3. Users' consumption concept can't keep up.
A big difference between e-commerce and traditional business methods is that the two sides of the transaction do not meet, and the transaction is virtual, which requires a better credit environment for the whole society and the concept of credit consumption is deeply rooted in people's hearts. The development momentum of e-commerce in western countries is relatively good. An important reason is that the western market order is relatively good, the credit system is relatively sound, and the concept of credit consumption has been generally accepted. But in China, on the one hand, people's awareness of credit consumption is very weak, and the use of credit cards is far from universal; On the other hand, people are afraid to buy fake and shoddy products when they go to the mall, not to mention not knowing how far away they are online.
★4. The security of the transaction cannot be guaranteed.
The security of e-commerce is still the main factor affecting the development of e-commerce. Due to the rapid popularization of the Internet, e-commerce has aroused widespread concern and is recognized as the most potential new growth point of IT industry in the future. However, how to ensure the security of data transmission has become one of the most important factors in the popularization of e-commerce when conducting transactions on the open network. The survey company conducted an online survey on the application prospect of e-commerce. When asked why they don't want to shop online, most people's problems are fear of being attacked by hackers and losing credit card information. Therefore, some people or enterprises are unwilling to use e-commerce for fear of security, and security has become the biggest obstacle to the development of e-commerce.
★5. The management of e-commerce is not standardized.
The diversity of e-commerce has brought brand-new business rules and methods to the world, which requires the standardization of management. The concept of management should cover many aspects such as business management, technology management and service management, so it is impossible to achieve satisfactory standardization in these aspects at the same time. In addition, it is also important for the e-commerce platform to be consistent in front and back. The Web platform at the front desk directly faces consumers and is the facade of e-commerce. The internal management system in the background is a necessary condition to complete e-commerce, which is related to whether the business undertaken by the front desk can be realized well in the end. A perfect back-office system can better reflect the comprehensive strength of an e-commerce company, because it will ultimately decide what kind of services to provide users, whether the management of e-commerce is effective, and whether the e-commerce company can finally achieve profitability.
★6. Tax issues
Taxation (including customs duties and taxes) is an important financial source of a country. Because e-commerce transactions are carried out in the environment of international information network without fixed places, it is difficult for the state to control and levy taxes on e-commerce.
★7. Standard problem
Different countries have different national conditions, and there must be some differences in the trading methods and means of e-commerce. Moreover, we are facing borderless and global trade activities, so it is necessary to establish relevant and unified international standards in e-commerce transactions to solve the interoperability problem of e-commerce activities. The current problem of e-commerce in China is that the concept is unclear, and those who engage in electronics engage in commerce and those who engage in commerce engage in electronics, which are discrete, disorderly and biased.
★8. Payment problem
Due to the backward financial means and the imperfect credit system, China people prefer cash transactions and have no habit of using credit cards. In the United States, cash transactions are rare, and national shopping is basically paid by credit card. In addition, for financial, tax and public safety reasons, the state encourages the use of credit cards to reduce cash flow. A perfect financial system and convenient, reliable and safe means of payment are the basic conditions for the development of B to C e-commerce. It is not difficult to see that the factors that affect the development of e-commerce in China are not only the narrow network bandwidth, high Internet access cost, shortage of talents and lagging distribution, but also the imperfect credit system and people's living habits.
★9. Distribution problem
Distribution is a nerve-racking problem for both merchants and consumers. Online consumers often encounter the phenomenon of delayed delivery, and the delivery cost is very high. Insiders pointed out that there are no systematic, professional and nationwide commodity distribution enterprises in China, and the distribution and sales organizations have not formed an efficient and complete distribution management system, which undoubtedly affects people's shopping enthusiasm.
★ 10, intellectual property issues
Among the legal problems caused by e-commerce, the protection of intellectual property rights bears the brunt. Because the computer network carries digital information, the problem of copyright protection is particularly prominent in the field of intellectual property (patents, trademarks, copyrights and trade secrets).
★ 1 1, Legal Issues of Electronic Contracts
In e-commerce, the written contract used in traditional business transactions is no longer applicable. On the one hand, electronic contracts are easy to forge, and it is difficult to prove their authenticity and validity; On the other hand, the existing laws do not regulate the legal effect of digital seals and signatures of electronic contracts.
★ 12, identification of electronic evidence
The information in the information network is unstable or changeable, which makes it extremely difficult to lock or obtain infringement evidence when the information network infringes, and brings great obstacles to solving infringement disputes. How to ensure the stability, authenticity and validity of information under the network environment is an important factor to effectively solve infringement disputes in e-commerce.
★ 13, other details
Finally, there are some irregular details, for example, the prices of online goods are uneven at present, and the biggest difference between the prices of major trading categories is 40%; The regional differences of online shop services are large; There is a problem with the online shopping invoice; The response speed of online stores to orders is uneven; The law on e-commerce does not clearly stipulate the rights and obligations of the parties to the transaction.
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