The rise of "Internet plus fiscal and taxation services" has made fiscal and taxation services move from product competition to business model competition, from focusing on channels to platforms, from relying on product sales to providing comprehensive services, and from "dragging ten" to precise delivery. Tax-related service professional organizations pay more attention to the competition of business models. They can better meet the individual needs of taxpayers by building a service platform, integrating online and offline services, and providing comprehensive and accurate services for taxpayers. Through innovation, different development models have gradually formed.
Before the advent of the Internet era, the traditional fiscal and taxation services were mainly manual. A large number of small and medium-sized tax-related professional organizations often rely on investing a lot of manpower to achieve low-cost expansion. Because each professional grass-roots staff mostly rely on manual operation modes such as paper and pencil, desk auditing or auditing software, and copying materials, tax-related service organizations are homogeneous in competition, lack of service innovation and product design capabilities, poor customer experience, and irregular service processes. Due to the homogenization of competition, the survival of tax-related professional institutions must rely on the so-called "contacts" to accumulate customer groups, and the cost of maintaining a customer is very high. The way of low-cost expansion also makes the development risk of tax-related professional institutions greater. In view of this situation, the tax agency industry has carried out model innovation and formed the following model.
Vertical and horizontal integrated fiscal and taxation service model
In the Internet age, taxpayers not only need professional and integrated fiscal and taxation services, but also need valuable and even packaged cross-border services, which gives birth to a vertically and horizontally integrated fiscal and taxation service model.
Vertical integration means that tax-related professional institutions provide a package of services such as agency bookkeeping, agency declaration, forensic report, tax planning, risk prevention and control on the fiscal and taxation service platform. Vertical integration mainly focuses on providing basic fiscal and taxation services. By developing relevant fiscal and taxation service software, science and technology companies can program basic fiscal and taxation services, and realize automatic data processing and automatic generation of accounting statements.
Horizontal integration requires deep cooperation between fiscal and taxation service institutions and other fiscal and taxation institutions. Tax-related professional organizations can provide cross-border value-added services for enterprises through networks and data platforms to help enterprises realize automatic matching of fiscal, taxation and financial resources. For example, tax credit is an important form of enterprise credit, and enterprise tax information and tax credit become important contents of loan ability evaluation. Tax-related professional institutions can connect with financial enterprises through the Internet, realize the connection between fiscal and taxation services and financial services, find high-quality customers for financial enterprises, and find more suitable investment opportunities and fields for enterprises in urgent need of financial support to help enterprises solve the problem of financing difficulties.
Online and offline integration mode
Internet has the characteristics of openness and diversity, which can break through the limitations of time and region. Therefore, fiscal and taxation service institutions should make full use of the Internet to realize the online and offline integrated fiscal and taxation service mode. "Online+offline" means "platform+entity" docking service. The platform itself is a fiscal and taxation service organization, and can also act as an intermediary for fiscal and taxation services, providing a good docking platform for fiscal and taxation service demanders and providers everywhere.
The platform provides intelligent consultation and full coverage of tax-related business for demanders online. At the same time, we can cooperate with many national firms to let demanders choose the most suitable local service providers through conditions, and complete offline fiscal and taxation services through online tax agent appointment, tax-related consultation and data transmission.
Compound fiscal and taxation service supply mode
Finance and taxation services can be divided into environmental construction services, scheme services, information services and rights and interests services. These four types of fiscal and taxation services should be undertaken by different roles in the fiscal and taxation service system.
The service of tax authorities has the characteristics of popularity, universality and passivity. Therefore, the tax authorities should mainly provide environmental construction services, strengthen the supervision of policy formulation and tax payment services, digitize work, strengthen information exchange with other government departments such as industry and commerce, customs, finance and finance, and build an electronic tax bureau to facilitate taxpayers to declare their taxes online.
The services of financial and taxation service intermediaries such as firms are targeted, personalized and proactive, and are suitable for mainly providing procedural services. Through a more transparent online fiscal and taxation service platform, they provide both advanced fiscal and taxation services and low-level fiscal and taxation services, and use big data to provide cross-border value-added services for enterprises. Through the analysis of data, it is convenient for enterprises to predict tax-related risks.
Equity service is a non-profit intermediary organization, which provides protection for the legitimate rights and interests of taxpayers and firms; Information services such as information policy promotion and business information promotion are the work that all departments and institutions need to do. The use of WeChat, Weibo and mobile phone clients can play a timely and comprehensive publicity effect. The compound fiscal and taxation service supply mode can provide taxpayers with closed services and improve their willingness to pay taxes.
Internet finance and taxation may become the next round of entrepreneurship.
In the era of new technological changes such as internet plus and big data, the fiscal and taxation service industry is facing new opportunities and challenges. April 2 1, held in Ning? Internet plus enterprise service summit forum? In fact, experts and scholars from five financial universities in China, as well as about 60 entrepreneurs in the enterprise service field in internet plus * * * got together to discuss smart finance and taxation. Relevant experts predict that with the modernization of the fiscal and taxation service industry, the scale of the smart fiscal and taxation industry will exceed 300 billion in the future.
The forum was hosted by China Association of Certified Tax Agents and Nanjing University of Finance and Economics. Many experts and scholars attended the forum and delivered keynote speeches. Li Linjun, vice president and secretary general of China Association of Certified Tax Agents, said that internet plus's fiscal and taxation services may be one of the biggest outlets for Internet entrepreneurship in the next few years. ? Internet plus tax? We should learn from mature capital operation experience, attract venture capital and angel capital, provide financial support for the business innovation of fiscal and taxation professional service institutions, and promote the modernization of fiscal and taxation service industry.
Electronic tax filing and online purchase of invoices have become a reality, and the future corporate tax service will make everything possible because of the Internet. ? Song Ning, president of China Tax Consulting Group, said in an interview that China has the largest enterprise group in the world, with more than 70 million corporate taxpayers, resulting in a tax service market of 380 billion. A series of tax reforms, such as camp reform, individual tax and equity investment, have given the fiscal and taxation service industry a huge market space. With the popularity of the Internet ecological model integrating tradition and innovation, more and more enterprises need smart finance and taxation for management services. Relevant experts predict that due to the development of network hardware, a number of emerging fiscal and taxation services such as Internet accounting will become hot, and smart fiscal and taxation will occupy a leading position in the industry, and the total industrial value is expected to exceed 300 billion.
In addition, Bu Jintao, general manager of Nanjing University of Finance and Economics Science Park Co., Ltd., and Guan Yonghao, vice president of Finance and Taxation College of Nanjing University of Finance and Economics, also gave wonderful speeches. During the forum, the School of Finance and Taxation of Nanjing University of Finance and Economics signed a contract with China Tax Consulting Group for the Smart Finance and Taxation Research Center.
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