It was easier to register for the Amazon US site before. The requirements were not so high and the information was not so strict.

Now the registration threshold for the US site has been raised. It must be a self-operated factory. Funds are invested in FBA and promotion, but even if you are a factory, you may not be able to obtain registration qualifications.

Needless to say, the European site has always been stricter than the American site, and after the store applies, it needs to apply for VAT and subsequent declarations, which is also a huge deal for new sellers. Small expenses.