** Production * *:

1. Post-production is not completed: special effects, editing, dubbing and other work have not yet reached the ideal state, which affects the overall quality and impression. For example, the special effects of some fantasy dramas may disappoint the audience if they are made crudely.

2. Approval failed: the content may involve sensitive topics, and it does not conform to relevant policies, regulations or ethics, and needs to be revised and adjusted. Such as excessive violence, vulgar content, etc. may lead to the failure of the audit.

** Publicity * *:

1. Improper publicity strategy: the audience's interest points and market demand were not accurately grasped, resulting in poor publicity effect and low attention of the audience. For example, the publicity focuses on the gossip of the actors, rather than the wonderful plot of the series itself.

2. The publicity channels are limited: various channels are not fully utilized for extensive publicity, which makes the drama less well-known. For example, only a few platforms are used for publicity, and the coverage is narrow.

** Actors * *:

1. Actors have negative news: during the period when the series is to be aired, the leading actor may be caught in a scandal or negative public opinion, which will affect the audience's expectation and acceptance of the series. For example, an actor was exposed to serious negative events such as drug abuse and derailment.

2. Conflict in the schedule of actors: The lead actor may not be able to cooperate with the publicity activities of the series due to other work arrangements, which will affect the publicity effect.

** Copyright and distribution * *:

1. Copyright dispute: there is a dispute over copyright ownership or distribution, which makes it impossible to broadcast on time.

2. The distribution channel is blocked: there is a problem with the cooperation with the broadcasting platform, which affects the normal scheduling of the series.

** Market competition * *:

1. The competition in the same period is fierce: there are many high-quality dramas to be broadcast in the same period, which leads to the distraction of the drama.

2. Changes in market demand: During the period from the production to the broadcast, the tastes and preferences of the audience have changed, and the original theme and style are no longer popular.

For example, there was once a costume drama, which was postponed repeatedly because of the long production cycle of post-production special effects. There is also an urban drama, during which the main character was exposed due to tax problems, which greatly affected the broadcast of the drama.