This is a special time node, all the good and bad are left at 20 19, and all the expectations and good are poured into 2020. I don't accept pessimism. I still have dreams and always look forward to the bright side.
At the Spring Festival thank-you meeting before the holiday, most car companies did not shy away from the hot word 20 19? "It's too difficult", there is helplessness and self-mockery, but just like behind this popular vocabulary, we don't give up, we don't give up, we don't care about difficulties, and we are full of confidence in the future.
20 19 the test of China automobile industry is a bit fierce. According to the statistics released by China Automobile Industry Association, the domestic automobile production and sales in 20 19 were 2572 100 and 25.769 million respectively, down by 7.5% and 8.2% respectively. The overall decline in sales volume is only the overall state, and the feelings of various camps, factions and car companies are even more self-aware.
In the past 20 19 years, the overall market share of independent brands is declining, but mainstream China brands have made great progress in products, sales volume and brand premium ability. From scale development to quality development, it is a brand-new change. 20 18-20 19 is the stage of solid foundation. From 2020, will the systematic return become a new starting point for independent brands?
In the past 20 19 years, the luxury car market was fiercely competitive, but both the German top three (BMW, Mercedes-Benz and Audi) and Lexus, Cadillac and Volvo, which followed closely, achieved satisfactory sales. But that's not the point. With the new round of product and service upgrading, luxury brands pay more attention to value consumption.
Will the luxury car market, once slightly blurred by the price war, become clearer in 2020?
In the past 20 19, the strength of the German system, the continuous attack of the Japanese and the collapse of the legal system made the competition pattern of the joint venture camp more polarized. In this more market-oriented camp, the essence of market competition has returned to product competition itself.
When inappropriate products are gradually abandoned and brands that do not pay attention to the market are gradually eliminated, will 2020 be the beginning of a new era for the joint venture camp?
In the past 20 19 years, judging from the production and sales of the three core categories of passenger cars, the production and sales of passenger cars decreased by 10.9% and10.7% respectively. The production and sales of SUVs decreased by 6% and 6.3% respectively. The production and sales of MPV decreased by 18. 1% and 20.2% respectively. Among them, the decline in SUV sales is a bigger test.
When the SUV "shield" that people often say is removed, how will the brands that once relied too much on SUV models continue in 2020?
There are both the continuous decline of the market and the subtle crux of various camps and market segments. In the past 20 19, almost everyone, from the luxury brand market to every terminal network, is undergoing tests and cannot escape.
But beyond the test, we should also see the "beautiful" side of coins.
For example, despite the decline in automobile sales, China is still the largest automobile market in the world and still has unlimited potential; For example, the start of the knockout is more fierce, which in itself is a more rational sign of the domestic auto market; For example, the simple pursuit of sales has been abandoned by more people, and everyone has clearly seen the durability of quality management; For example, some car companies can withstand the cold winter and still complete sales tasks with tenacity and high quality ... these are the forces of faith.
Historical experience tells us that in the face of tests, retreat and submission will only be defeated again, and those who persist in and face difficulties will eventually make real gold.
In the new year of 2020, Yipin Automobile is willing to go forward with everyone, hold up the giant umbrella of faith with hard work, tenacity, dreams and actions, overcome difficulties and reach the other side of dreams!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.