The picture folding function of WeChat friends circle is being tested. It is reported that a new function of WeChat "friends circle picture folding" has been quietly launched a few days ago. According to media reports, this function has started the grayscale test. The folding picture function of WeChat circle of friends is being tested.

The image folding function of WeChat friends circle is being tested in 1. Finally, after WeChat group chat can be selectively folded by users, the function of folding friends circle has finally come.

Guo Song Finance has learned that according to 36Kr, a new function of WeChat-folding pictures of friends circle has been quietly launched a few days ago. According to the observation, some friends' content and pictures will be automatically folded by WeChat, and at the same time, a person who posts multiple advertisements in succession will also be folded in a collection page.

For this function, netizens have praised: "WeChat business nightmare" and "WeChat business terminator". Some netizens said, "This time, the circle of friends is finally clean." However, at present, this function should still be in a small-scale gray scale test, and some users still can't experience it.

Tencent's 20021third quarter financial report shows that as of the end of the third quarter, the number of monthly active consolidated accounts of WeChat and WeChat was 65.438+0.26 billion, up 4. 1% year-on-year, and the quarterly growth was about 6.5438+0 million, which has already taken the throne of "national App".

With more and more users of WeChat, how to provide users with a more comfortable experience has become the primary issue before the WeChat team.

202 1 after experiencing the storm of the full interconnection of internet platforms, wechat has successively launched a number of new user-friendly functions, such as group chat folding and automatic login on PC side.

On the other hand, the further tightening of the circle of friends weakens its marketing effect, which poses a greater challenge to enterprises and WeChat business that rely on WeChat private domain traffic. In this case, the private domain traffic operation will accelerate to the enterprise WeChat. At the recent product launch of Enterprise WeChat 2022, Huang Tieming, head of Tencent Enterprise WeChat, said that the number of active users of Enterprise WeChat exceeded1.800 million, and the number of active users of WeChat connection exceeded 500 million.

On the whole, Tencent is accelerating the creation of enterprise WeChat as the main tool to connect consumers, and gradually guiding the transfer of enterprise private domain traffic to enterprise WeChat.

However, although folding the circle of friends will bring some influence to enterprises, WeChat business and other groups, for ordinary users, the overall experience will also be greatly improved.

The folding picture function of WeChat circle of friends is being tested. It is reported that a new function of WeChat "friends circle picture folding" has been quietly launched a few days ago.

According to media reports, this function has started the grayscale test. According to the observation, some friends' content and pictures will be automatically folded by WeChat, and at the same time, a person who posts multiple advertisements in succession will also be folded in a collection page.

For this function, netizens praised it as "WeChat business nightmare" and "WeChat business terminator". Some netizens said, "Now, the circle of friends is finally clean. However, at present, this function should still be in a small-scale gray scale test, and most users can't experience it.

The folding picture function of WeChat friends circle is testing 3 "Dear, are you there? Help me cut a knife ",this may be the most headache for everyone on WeChat, but apart from the" cutting a knife "of an e-commerce platform, it may be the combination of various advertisements, large sections of nine squares and pictures of WeChat merchants in the circle of friends, which directly achieves the effect of" dominating the screen ". However, with the new features of WeChat recently, perhaps everyone's circle of friends will be much quieter.

It is reported that WeChat is currently testing a new function in grayscale, that is, some contents and pictures of friends circle will be folded, and multiple advertisements published by the same person will be folded in a collection page. And in the relevant information currently exposed, this function does not require the user to take the initiative to operate, but WeChat will judge by itself through the algorithm. That is to say, if you post many similar contents in a circle of friends in a short time, the system may fold these contents uniformly, and will not repeat them in the future, only displaying "waiting for X content".

It seems that the new function of WeChat is to upgrade the filtering algorithm of the circle of friends, so that the circle of friends that used to be as dazzling as the advertising wall will return to purity, but this move is likely to be a very drastic change to the WeChat ecosystem.

As Gong Wenxiang, who claimed to be the godfather of WeChat business, was punished for tax issues, the TST court where Zhang Ting, the godmother of WeChat business, was located was caught in pyramid schemes, and the era of traditional WeChat business was over. Wechat, a circle of friends, will be the last straw to "overwhelm" the WeChat business.

After all, WeChat merchants swipe their screens in the circle of friends to occupy consumers' minds and attract more attention. Once the published content is blocked too frequently, it will make WeChat merchants advertise in the circle of friends, and the effect will be greatly reduced. Why does the micro-chamber of commerce always make you "cut a knife" for him like WeChat group friends? Undoubtedly, it is because of advertising in the circle of friends that the circle of friends has become a place to share daily life, record bits and pieces, and interact with friends, and has become materialistic.

As for the content folding algorithm of WeChat or online circle of friends, why does it hurt WeChat business? In fact, WeChat will also fold some of the contents in the circle of friends before, but the form is full text/folding, and it is only for large paragraphs of text, and the pictures are completely ignored. Now the pictures are also included in the folding category, which is almost equivalent to expelling the WeChat business from the circle of friends.

Some people think that the reason why WeChat does this is actually very simple. After all, after ten years of development, most users may have WeChat business in their WeChat friends more or less. However, if you don't look at your circle of friends at all, you won't know what your friends are doing, which will make your relationship with your friends weaker and weaker. However, when you open a circle of friends, you must face the "screen advertisement" that WeChat merchants regularly appear. It is expected that the upcoming friend circle folding algorithm will give users the best of both worlds, but after the user experience is better, WeChat business will feel uncomfortable.

Without the circle of friends, WeChat business almost lost its core propaganda position and "shelf", so from the outside world, WeChat, a new function for friends circle, can also be called a seven-inch direct attack on WeChat business.

As a social e-commerce rising in the era of mobile Internet, WeChat business is essentially the reverse of Internet thinking. The power of the Internet lies in connecting the whole world, but who are the main customers of WeChat business? In fact, they are usually friends, relatives or acquaintances. Moreover, the advantage of the Internet is to save intermediate costs, and in the WeChat business, most of them are layer-by-layer agents to increase prices, or simply "no-supply e-commerce".

In a sense, WeChat merchants are self-employed individuals who sell goods on the platform of WeChat. Even if we abandon the mode of "joining pyramid scheme", which is on the edge of law, its business model is almost the realization of social relationship chain, so the products of WeChat business are often not the most important element, but talents are the key.

In today's era of information surplus and overcapacity, even with the bombing of advertisements, consumers usually refer to the opinions of "people who know better" among their friends when making purchase decisions.

It is understood that people who do WeChat business often tell newcomers in various raiders that the first step is to "build personal IP". In other words, in the final analysis, WeChat business is actually a "fan economy". To succeed in WeChat business, first of all, we must let the lower-level franchisees and consumers feel that you are successful and let you be their role model, so that they will buy goods or commodities. So why does the photo of "Xiti XX" that looks almost mentally retarded still appear in the circle of friends of WeChat business almost every day?

The significance of WeChat friends circle to WeChat business is that this friend is a scene created by others. When users first came into contact with WeChat business, they did not come into contact with products. At the same time, in the absence of brand endorsement, only friends can make their own judgments and choices. This is why many WeChat merchants will show their "luxury life" while selling goods in the circle of friends.

This model in WeChat business is actually a typical sales. Why do customers buy your things instead of others'? It is precisely because they first recognize you and trust you that they will trade with you. Through the cumulative bombing of friends circle advertisements, let consumers get used to your existence and accomplish the task of educating consumers in a subtle way. After all, the WeChat circle of friends is not a professional e-commerce platform, and consumers' awareness of advertising is usually much weaker.

After losing the platform of friends circle, WeChat business wants to realize the gathered private domain traffic, and almost only WeChat group is left. However, this road has long been blocked. At the end of September last year, WeChat launched a group chat folding function. The folded group will be fixed in a fixed position on the chat list and will not be "topped" by new messages.

After the circle of friends and WeChat group are no longer friendly to WeChat business, where will these WeChat businesses on WeChat go? Going to Tik Tok and Aauto faster means that the social relationship chain accumulated before will lose more than half, which is equivalent to starting all over again. Moreover, the algorithm recommendation mechanism of these two platforms does not match the mode of WeChat business. In fact, some people think that WeChat may hope to drive WeChat business to join the army of building video numbers through soft means.

At present, WeChat is strongly supporting video numbers and live broadcasts. As the most active user group on WeChat, the WeChat business has entered the video number in a big way, which will undoubtedly contribute to the prosperity of the video number.