Sydney is Zhu Chenhui.
And the anchor
Sunny Lin
be suspected of
evade taxes
, were fined 6555.3 1 ten thousand yuan and 27.6725 million yuan respectively. It is reported that the two belong to the same family.
Chen fan Dian Shang
Sydney is the co-founder, chairman and CEO.
, and
Lin Shanshan is the first celebrity in the company's independent incubation.
A journalist from Aoyi contacted the company, saying that he would not respond to the incident, and everything was subject to the subsequent statement of Sydney official Weibo. In the evening, Sydney and Lin Shanshan successively issued an apology statement, saying that they "
Weak legal consciousness, accept punishment
Online celebrity, the two heads, evaded taxes.
Be fined 10 million yuan
1 1 On 22nd, the taxation department of Hangzhou, Zhejiang Province revealed that Zhu Chenhui and Lin Shanshan, anchors of online celebrity, the network head, would be charged with tax recovery, late payment fees and fines respectively for tax evasion.
6555.3 1 10,000 yuan and 27,672,500 yuan
Subsequently, the relevant person in charge of the Inspection Bureau of Hangzhou Taxation Bureau responded to the relevant issues of the case and said that the tax was passed.
big data
It was found that two anchors were involved in tax evasion. During the period from 20 19 to 2020, both of them made fictitious business through a number of sole proprietorship enterprises, and converted their income from personal wages, salaries and labor remuneration into the operating income of sole proprietorship enterprises to evade personal income tax.
In the process, the two belong to the e-commerce company-Chen Fan's
Chief Strategy Officer Li Zhiqiang
, then
Suspected of planning, implementing and helping two anchors to evade taxes and interfering with the investigation by tax authorities.
. At present, it has also been filed for inspection by the tax authorities according to law.
When the reporter contacted Chenfan E-commerce, the company said: At present, it does not accept any interviews and does not respond to the incident. Everything is subject to the official Weibo of Sydney. In the evening, Sydney issued an apology statement, and two minutes later, Lin Shanshan also apologized. The two men expressed their weak legal awareness and accepted the punishment.
Tens of millions of fans
Be selected for Forbes elite list
The storm caused a wide range of netizens to discuss it, and instantly boarded the hot search of major social platforms. The reason why the impact is so great lies in the popularity of Sydney and Lin Shanshan to a great extent. As the first group of online celebrity who became famous in the development of e-commerce, they accumulated a huge number of fans, and attracted a lot of money by opening Taobao stores and live broadcasts.
Sydney, in particular, had a love affair with Wang Sicong, the son of Wanda Group, which brought high traffic and heat to it. It is reported that on the day when the love affair was exposed, Sydney's Taobao shop soared by 4 million fans.
present time
Sydney is the third anchor of Taobao Live after Li Jiaqi and Viya.
. but
In 20 19, Lin Shanshan was also selected into Forbes China's list of 30 elites under 30.
At present, Sydney is Zhu Chenhui, Weibo has as many fans as15.06 million, and Taobao live broadcast platform has 33185,000 fans. Lin Shanshan and Weibo have 9.5 million fans. Both of them read more than100000 per day in Weibo, and the number of daily interactions exceeded 10,000.
According to the data of Sky Eye Survey,
Sydney is Zhu Chenhui.
, not just online celebrity under Chenfan, but also at present.
13 enterprises as legal representatives.
, 12 companies are shareholders and 7 companies are executives. Weibo was certified as the chairman of Hangzhou E-commerce Company. but
Lin Shanshan also served as the legal representative of eight enterprises.
, shareholders, and seven companies as executives.
Tianyancha: the commercial connection between Sydney and Lin Shanshan.
Both of them belong to Chen Fan E-commerce.
The company's total GMV is over 30 billion.
It is reported that Sydney and Lin Shanshan have jointly set up a business, namely.
Zhoushan Yunyu Investment Partnership Corporation
. According to Sky Eye Survey, the company is currently
Invested in Hangzhou Chenfan.
E-commerce limited liability company.
And Hangzhou chenfan
The largest shareholder is Zhoushan Sydney Investment Management Partnership, in which Sydney holds 72. 15%.
The second largest shareholder is Sydney Individual, whose individual shareholding is 14.94%.
. It can therefore be concluded that,
Sydney should be the actual controller of Chen Fan.
Tianyancha
According to the official introduction, Hangzhou Chenfan E-commerce Co., Ltd. was established in 20 16, and is a company.
Online celebrity hatch e-commerce platform
To build a online celebrity economic ecosystem with "Red Man+Content Incubation+Independent Brand+E-commerce Operation+Cross-border Resources" as the core.
The company reached a cooperation with Sina Weibo in 20 16 years, and GMV exceeded 10 billion yuan. Last year's Double Eleven, the total GMV of Chenfan e-commerce exceeded 3 1 100 million yuan, and its Sydney women's clothing brand ranked first in the Amoy women's clothing category. This year, the total GMV was also disclosed in the range of 30 billion to 50 billion yuan.
At present, the company has hatched.
More than 30 independent new consumer brands
, mainly concentrated in women's wear, beauty products, baby products, home life. but
Sydney is co-founder, chairman and CEO.
Lin Shanshan is a CMO, and also the first red man for Chen Fan's independent incubation.
Claiming to build a fast fashion group
Online celebrity, who relies on his head, has suffered from this storm
In March this year, Chen Fan completed the B round of financing, amounting to tens of millions of dollars; In April, it completed the B+ round of financing, amounting to tens of millions of dollars.
The total amount of three rounds of financing exceeded 205 million yuan
Through repeated financing, it is enough to see the wildness of Yanfan e-commerce. Not only is it not satisfied with the content of e-commerce, but it also claims to become "while expanding the live broadcast business and transforming into an MCN institution with incubation ability"
Kuai fashion consumption group
, to build their own "fast supply chain.
The so-called fast fashion supply chain is a "fixed production by sales" and adopts the spot system with highly timely market response, that is, in the design and development stage of new products, online celebrity will display new models on major social platforms, and then timely understand users' attitudes and needs, and then make adjustments in styles and colors, which will be fed back to the production end.
It is reported that Chenfan has cooperated with more than 1000 manufacturers and upstream suppliers with rapid response ability, and the cycle from design to sales is only 20 days.
however
base production on sales
Model, not only good, fast-moving mode, Chen Fan's online celebrity brand, has also been criticized by many people, with low cost performance and worrying quality. The reporter learned that in the black cat complaint platform, it is only
There are 198 complaints about Sydney.
Many consumers complained about the poor quality of the clothes and bags they bought. Previously, the company was also punished by the General Administration of Market Supervision for producing and selling unqualified jeans.
Tianyancha
At the same time, an enterprise based on online celebrity's economy
Incubation ability determines whether it has the potential of sustainable development.
. Light source capital, which participated in financing before, said that Chen Fan got rid of the high dependence on a single red man, which is one of the reasons why Chen Fan attracted financing.
Chen Fan also claimed to have jumped out of the dilemma of relying on the head online celebrity. Co-founder Qian Yufan "Qian Furen" once publicly stated that he had the confidence to say that he had got rid of the quagmire of relying on a single online celebrity.
However, despite the fact that Chenfan has more than 400 million fans and more than 350 online celebrity. But apart from Sydney and Lin Shanshan, it seems that there are not many people who can be called heads.
Previously, the biggest competitor of Qianfan e-commerce was "online celebrity's first Ruhan Holdings" with online celebrity Zhang Dayi as the core. The two were often pulled out for comparison, but with
Jiang Fan incident, Zhang Dayi was exploded by a third party.
, and
Ruhan Holdings also completed delisting on April 22 this year.
. The e-commerce company that completed the third round of financing has surpassed its old rivals.
However, Chen Fan's e-commerce company, which still relies on the head of online celebrity, what kind of fluctuation does this bad storm of tax evasion bring to its development? In the follow-up situation, Aoyi journalists will continue to pay attention.
Official website, State Taxation Administration of The People's Republic of China
It is reported that in September this year, State Taxation Administration of The People's Republic of China website released a message, in order to implement the relevant requirements of Publicity Department of the Communist Party of China's "Notice on Carrying out Comprehensive Management in the Cultural and Entertainment Field", it will further
Strengthen the tax management of employees in the entertainment field, and increase the investigation and punishment of typical cases of tax evasion in the entertainment field in accordance with the law and regulations.
Aoyi journalist Liu Jie