Before e-commerce, self-employed households with families earned the price difference by purchasing, wholesaling and retailing goods. To put it bluntly, there was no huge profit. One link supported a group of people, and everyone had food. Although the ordinary family worked hard, their income was still relatively rich. In the past, clothing stores, shoe stores, jewelry stores, electrical appliances stores, etc. were all necessities for people's lives. Most of the shops had better business and higher income, which was also a higher group in the region.
Since the emergence of e-commerce, at first, individual stores were attacked by e-commerce exploiting loopholes in national policies, using fake goods at low prices, etc. After years of training, some consumers developed the habit of online shopping, and gradually individual stores in every city began to spread the tide of bankruptcy, which dragged down a lot of industrial enterprises. Also, the regional gap between the rich and the poor brought by e-commerce is getting tighter and tighter. For example, the northwest spends billions of dollars online every day, but what products does it have for export? A catty of wool or a catty of cotton? How can we make money by doing this, plus sky-high traffic and agency fees? The problem is very serious!
In this wave of business model changes, the wealth originally belonging to the national self-employed households was deprived by a few people who were able to spend money to buy traffic for the platform by the founders of the capital platform. The string of the gap between the rich and the poor began to widen and tighten, and the original bustling market scene began to move away. The success of e-commerce has led to a higher and higher platform because of the monopoly situation, and the operating pressure of online business households has also increased day by day. A large number of online business households have closed their stores at a low profit, resulting in no profit both online and offline, and the hidden unemployed population has increased greatly. In recent years, domestic public opinion has publicized the success of a certain type of individual in the e-commerce model, never reporting a large number of online business households who died behind them, so that people who don't know the truth continue to join online business. E-commerce giants continue to cut leeks, thus obtaining astronomical excess profits. It will be more and more difficult for self-employed households to make profits both in entity and online. Because the platform entrance has been controlled by very few people, it will bring great harm to the future economic foundation.
Everyone, you must know that your wages and benefits come from your boss's profits. Under the price comparison effect, the boss who operates with a small profit will never get a high salary and benefits, and no matter how generous and reasonable the boss is, it is impossible to bring money from home to support you. Remember, there is no difference between high wages and high prices and low incomes and low prices. It is brainwashing to talk about the tiger.
Although the rapid development of the Internet has brought a great impact on physical stores, it will not make physical stores disappear! After all, the physical store still has its advantages and necessity. Online shopping is only a form of consumption, and not all people like to spend online. In addition, the consumption of online shopping is relatively simple, and its associated consumption is relatively small, so it cannot replace department stores, shopping centers and entertainment and leisure places. Therefore, the impact on gold jewelry, beauty salons, leisure, entertainment and catering is very limited, and the impact on large electronic products and large household products is also very small. The products that have a big impact on online stores are generally sports and leisure clothing brands with controllable quality, small electronic products and cheap daily necessities.
In the future, it is very likely that there will be a business model combining online stores and physical stores!
If this topic is the hottest in Taobao, many friends may say that physical stores will disappear, but in recent years, physical stores have not disappeared, and many online stores have turned to offline stores.
I just set foot in a physical store this year, just like Taobao and Ali, it's a blank sheet of paper.
Judging from the support of others, a large group of people didn't like doing Taobao Ali in those years, and they thought it was difficult to do it. Although looking back, it seems that the sooner something is done, the better it is. In fact, even in the years when Taobao was the hottest, many things were still not done well. I remember that my friend who worked with me as Tmall lost more than 500,000 yuan in one year, which is actually a big number.
Now that we are transforming into an entity, we actually see that many merchants around us are losing money and selling, so it is difficult to get the support of friends and family. But only when you have done e-commerce yourself can you see the risk of not transforming.
In fact, pure e-commerce is becoming more and more difficult to do now. To be honest, many online stores sell things more expensive than those in physical stores, because online traffic basically needs to burn money to sell. I have a customer who buys fashion brand, and he sells it well, but he told me that his shop sells a sweater of about 180, and the average promotion fee in Taobao Light will be more than 40 yuan. This cost far exceeds that of many physical stores. In fact, consumers are ultimately paying the bill.
For this question, it also reminds me of a program I heard in Get some time ago.
The topic of that program is that online education is so developed now, and there are all kinds of online courses. Even if master professors are now taking classes online, if this trend continues, will schools disappear? Luo Pang said that friends who have this idea actually ignore a human nature problem. Because people need to communicate, if they don't communicate with others for a long time, they will be withdrawn in character, and it is difficult for a person to be self-disciplined in a separate space. However, if a group of people are together, everyone urges each other and is full of competition, it is easier to be heteronomy. And schools can play such a role. Therefore, no matter how rich the online courses are, for the general public, the effect of self-study at home is definitely not as good as that of studying with classmates at school. From this point of view, schools are very necessary.
In fact, I think the school is just like a physical store. No matter how convenient it is online, it can't be separated from the needs of human nature in the end. Even if it is cheaper than a physical store and the quality is good, it can't satisfy the customer's experience. Especially for today's consumers, not only simply buying and selling such transactions, but also enjoying experiential services can meet the deep-seated needs of customers.
To sum up, I don't think physical stores will disappear, but it is estimated that it is difficult to survive if you want to get a share in physical stores and keep the store with the mentality of waiting for customers to come to the door. No matter what products you want to sell, don't make a fuss in a simple business house. You need to guide customers to learn to consume, be willing to consume, tap customers' pain points and provide customers with the deepest experience service.
I am a tailor's master, and I hope my sharing can help you! Also welcome to communicate with friends who open physical stores!
Regarding the topic of whether the physical store will disappear, I personally think that the traditional physical store will be transformed into the new retail model of the experience store and will not disappear completely. Why do you say that? Because, with the popularization and application of multi-functions of the global Internet, it can promote the all-round development of e-commerce and cross-border electronic commerce in the commercial field involving people's livelihood, and the share of the commercial market will become larger and larger. In addition, the number of intermediate links will be reduced, and the same goods will be more favorable and convenient for consumers. Therefore, the business model of traditional physical stores will undergo revolutionary changes, and many goods will be sold through convenient channels of e-commerce, which will directly impact the original market and operating efficiency of physical stores. This is the current status of physical stores. For physical stores, how can we adapt and change this status quo?
Ten years ago, Taobao changed the life of department stores, JD.COM changed the life of electrical stores, and three years ago, Tmall supermarket changed the life of stores! Recently, there have been more and more cases about the rise of physical stores ... The physical industry and e-commerce industry have once again ushered in a major earthquake!
The cost of e-commerce is getting higher and higher now. After years of rapid development, the cost of e-commerce is not lower than that of physical stores. Customer service, platform deduction, promotion cost, express delivery, water and electricity rent, plus taxes, such as the operating cost of e-commerce, are increasing substantially. However, in contrast to physical commerce, rent reduction has long been recognized, and in the past two years, even landmark shopping centers have followed the trend, giving more discounts to merchants, including wanda plaza, Suning Plaza and China Resources.
Once the e-commerce "price" counterattacked the physical store, now the physical store needs to use "service" to pull back a game! In the past, there was a decline of physical stores in Japan, but after several years of adjustment, it rose steadily again. I think China is also experiencing these.
Although the impact of e-commerce has caused some pressure on physical stores, this is an inevitable reality. But it is also an opportunity for the transformation and development of physical stores. I believe that the winner in the future will eventually be physical stores.
As we all know, Chinese people prefer to be lively, and going to physical consumption can really make shopping lively and fun. This kind of fun includes trying on, bargaining, physical comparison, service attitude and methods, after-sales service and so on. Moreover, people are social animals and need to communicate, so physical consumption can fully meet certain social needs. In fact, physical consumption has certain "social attributes". Nowadays, the change of economic and social environment makes the communication between people more important and convenient. Because only by constantly communicating with all kinds of people can we constantly enrich ourselves, develop ourselves and expand our knowledge base. So as not to lag behind others, the value of business is poor information, and whoever has the first-hand information first has more opportunities.
Another point is that entities can better promote economic cycle and economic regeneration. For example, if you go to dinner today, the restaurant owner is rich, and he takes his family to the movies in the evening. The owner of the cinema is rich, and he takes his girlfriend to go shopping. Behind the shopping consumption, the boss is rich, and he goes to eat, watch movies and go shopping again ... This is the cycle of economic regeneration.
With the development of the Internet, many physical stores are diversified and transformed into a business form combining physical store networks. Therefore, the combination of online and offline is the mainstream of the future, which is understandable. No matter when and where, it is inseparable from physical stores.
With the continuous progress of society and the rapid development of the Internet, many people use online shopping for shopping. As a result, the development of the Internet continues to impact physical stores. Some people say that physical stores will disappear in the future, which is impossible. In fact, the goods that can be bought online are easily inconsistent with the real thing, especially those that are worn and used. The physical store is different, you can touch and see it. What you want to buy is what you want. I think online shopping and physical stores complement each other and lack a lot.
I am Dong Xianshen, and I am very glad to be invited to answer this question.
Personally, I think physical stores will never disappear.
Because the on-site experience brought by physical stores and the services with temperature can't be replaced by the Internet, such service industries as hotels, tourism, pedicure and bathing can only get better and better, and even shoes and hats can't be replaced by e-commerce.
Of course, from the perspective of operation, e-commerce is more time-saving, labor-saving and cost-saving, and can also face greater traffic. However, the combination of scenes without physical stores will be like water without opportunities. Therefore, if physical stores are fully interconnected to promote, it will definitely add icing on the cake, by going up one flight of stairs. In the current network era, whether it is a physical store or an e-commerce, a single operation will definitely get narrower and narrower. Only by combining online and offline can it continue to grow and develop.
Will be less and less, and will not disappear.