Who are the main target consumers of advertisements? What familiar slogans and signs do advertisements present? Does the advertisement show identification points such as gender, race and class? What is the reading rate of his publications? Wait, these problems are the main factors that plague advertising. Kaiyuan research is an institution engaged in the research of media advertising value in China. Let's share with you the operation steps of his analysis report! What attention-grabbing techniques are used in the steps/methods to analyze advertisements? Senses: action, color, light, sound, music, vision (computer animation or slow motion, etc. ) Emotion: Do you have any pleasant associations? Including sex, scenic spots, exciting actions, jokes, family warmth, pets and so on. Ideologically: news, list, demonstration, announcement, market opening, article mention, story, demonstration and competition. Who are the target consumers of some nonverbal expressions (such as smiles, intonation, sincere eyes or expressions)? Is that you? (If not, it belongs to a group that is not targeted, interested or hostile to the advertisement) Does the advertisement use the following words to stimulate consumers' actions? Do now, buy now, act, join, smoke, drink, taste and so on.