Everyone knows Ford's predicament, but in this article, Ford's sales revenue is ok, because most of his colleagues have resigned.
Yifeng: On average, five groups of customers enter the store every day. Among every 65,438+00 batches of customers, 3 batches are housing finance customers. Last month, 22 cars were delivered, including 6 garages. There will be a commission for selling naked cars in 300 yuan. If the car can be fully insured by stages, the commission for the whole car can be 600.
Ford: On average, 65,438+00 customers come into the store every day, and 0.65,438+0 of every 65,438+00 customers are dedicated to watching the maverick. (Don't laugh ... that is to say, 10 day, it's good to have a maverick. ) Last month, I delivered 4 1 car, of which the Maverick didn't sell ... From the old memory of Ford's sales, selling a maverick naked car can be mentioned in 800 yuan.
2. How is the car now? There are 9 vehicles in Fangrong now, including 3 vehicles each for 186800 Pioneer Edition, 196800 Fashion Edition and 20 1800 Fashion X Limited Edition. The colors are pearl white, bronze and crimson metallic. Other colors will not be purchased, but can only be reserved. The best seller is the fashion white version, and now it can be discounted by 35 thousand. The most difficult thing is the two configurations of the 2.5L four-wheel drive. Last month, the remaining one was finally sold at a discount of 42 thousand. It is difficult to sell because you can visit the BBA model at this price.
Mavericks now have three cars, 1 79,8001.5t platinum airfoil1,19.28 Marriott airfoil 2, all white. The best-selling is the luxury airfoil, which can now be discounted by 35,000 yuan. Six customers in 10 will choose this configuration. (Ford's sales are counted for half a day like Doctor Strange in Women's Federation 3. ) The most difficult to sell is the full range of 2.0T models. The reason is the same as that of Fangrong 2.5L Although the discount can be 35,000-40,000, customers have better choices in this price range.
Who are the people who bought this car? Teachers, doctors and civil servants are the main customers of housing finance, which together account for 70% of the total.
Customers are 25-50 years old, with a large span. The purpose is to commute and travel on holidays.
Toyota has higher repurchase rate and recommendation rate than Ford and higher customer loyalty.
Yifeng sales cited an example: last month, she sold the house of 1. She is a high school teacher. She began to look at the house from 2065,438+07, during which she shelved the car purchase plan because of buying a house. As a result, she came to pick up the car two years later, and the most interesting configuration was a 360-degree panoramic reversing image.
Customers who look at the wing tiger also include teachers and civil servants, whose uses overlap with the housing finance. Even in previous years, the age of the owners of the house was the same, but in the past two years, 70% of the owners of the maverick were middle-aged men aged 40-50.
Ford sales case: sold a maverick in April. The owner works in the Environmental Protection Bureau. Because all three colleagues in the unit drive a maverick, he bought a car directly. Recognizing the performance of the maverick, the space requirement is not high, and the customer said that the maverick has great face and the electric tailgate is very convenient.
4. How do car watchers compare housing harmony with calves? Qi Jun, CRV and Tiguan are the most compatible places, but it was two or three years ago to compare the Mavericks. At present, 1 of 10 customers will mention it at most.
Compared with Mavericks, the competitive products are CRV, Fangrong, Ge Tan and Tucson, and 2 of 10 customers will mention Fangrong.
According to the customer feedback provided by two salespeople, write several comparison items with the highest mention rate:
(1) Fang Rong's interior design is old-fashioned, and there are many hard and plastic materials, which are not as good as the interior of Maverick.
(2) The configuration of housing finance at the same price is lower than that of Maverick.
(3) The function of the central control panel of housing finance is pitiful. Compared with Maverick, sex has no voice control or even navigation.
(4) Compared with the housing finance, the fuel consumption of the maverick is really high, which is also a matter of great concern to customers.
(5) The trunk of calf is only 960L, while the trunk volume of Fangrong is 1 142L.
(6) The preservation rate of calves is directly linked to the housing finance.
Compared with these two cars, customers who pay attention to perception and configuration cost performance will choose Mavericks, and customers who pay attention to economy and practicality will choose housing finance.