For the record, I'm not saying that Jaguar Land Rover is inferior to Mercedes-Benz and BMW in the luxury car field. But because in the past, Jaguar Land Rover's performance in the domestic market does not seem to be as eye-catching as BBA. Then BMW donated 5 million, while Jaguar Land Rover donated 8 million. Isn't it a bit "swollen face and fat"? Actually, it is not, because Jaguar Land Rover's competitiveness is constantly improving, and it is expected to usher in a wave of climax.
In the third fiscal quarter, revenue and profit increased continuously, and Jaguar Land Rover China market increased by 24.3% year-on-year.
Recently, Jaguar Land Rover released its third-quarter financial report. (Some international companies' annual financial settlement cycles are not based on natural years. According to the fiscal year of Jaguar Land Rover, April-June is the first fiscal year quarter, July-September is the second fiscal year quarter, 10- 12 is the third fiscal year quarter, and the following year is1-March. Among them, the China market continued to exert its strength, with sales increasing by 24.3%. In terms of product performance, the new generation Land Rover Aurora is very popular in the global market, with sales increasing by 30% and Land Rover Range Rover Sport increasing by 9.2%.
In this fiscal year, Jaguar Land Rover achieved a pre-tax profit of 365,438+08 million pounds, EBIT (profit before interest, tax, depreciation and amortization) of 3.3%, EBITDA (profit before interest, tax, depreciation and amortization) of 65,438+00.8%, and cash flow of 654,38+044 million pounds, an improvement of 2.65438+ over the same period of the previous fiscal year. In other words, Jaguar Land Rover's current operating conditions and profitability are relatively good.
The action of reducing costs and increasing efficiency has achieved remarkable results, and the improvement of operating performance in the whole fiscal year can reach the goal of 4 billion pounds.
Of course, many people may say that this is because Jaguar Land Rover's third fiscal quarter coincides with the end of the year, and the increase in revenue and profit brought by the increase in sales may be only a short-term phenomenon. But in fact, Jaguar Land Rover has achieved double growth in revenue and profit for two consecutive quarters. In addition, it is worth mentioning that up to the end of last fiscal year, Jaguar Land Rover has been implementing an action plan to reduce costs and increase efficiency? Charge achieved the goal of improving its annual operating performance by 2.9 billion pounds ahead of schedule. In this regard, Jaguar Land Rover announced the launch of an enhanced action plan to reduce costs and increase efficiency? Charge? +,and then increase the business performance improvement plan of 1 1 billion pounds, with a view to reaching the overall goal of 4 billion pounds by the end of the fiscal year in March 2020.
In this regard, Professor Schwayder, global CEO of Jaguar Land Rover, also said that Jaguar Land Rover has continuously achieved double growth in revenue and profitability thanks to continuous business operation changes. Although the automobile market as a whole still faces many challenges, Jaguar Land Rover's outstanding market performance in China and its flagship product "New Generation Land Rover Aurora" have made them full of confidence. At the same time, Jaguar Land Rover continues to improve its financial situation, and its achievements in cost reduction and efficiency increase will be a solid guarantee for Jaguar Land Rover to introduce more exciting products and technologies to the market. Through the progress and achievements in various fields, Jaguar Land Rover has a more solid foundation and is moving towards the future development vision of "zero emissions, zero accidents and zero congestion". This is enough to show that it is no accident that Jaguar Land Rover achieved continuous double growth in revenue and profit. The recognition of products and technology, as well as the innovation in operation, have enabled it to find a way to achieve an upward breakthrough.
The new Land Rover Defender leads the new car corps, which greatly increases the confidence of dealers' network and has sufficient "capital" in the new fiscal year.
At present, the global economic situation and the automobile market are suddenly changing. With the last meal, you should always think about the next meal. Judging from the donation of 8 million to fight the epidemic, Jaguar Land Rover should have found out where its "next meal" is. First of all, from the perspective of new car planning, Jaguar Land Rover does have a very heavy and anticipated new model in the new fiscal year, which is also the most important part of its source of confidence.
The new generation of Land Rover Defender, which debuted in the world at Frankfurt Motor Show last September, has set a new benchmark in the global market with its brand-new appearance, unchangeable tough guy temperament, intelligent digital technology embracing 2 1 century, and rich personalized configuration, and has been highly concerned by global consumers, especially the cross-country fans and loyal fans of Land Rover Defender. Not surprisingly, the new car will be delivered to the first customers in the world this spring. The new Jaguar F-TYPE, a two-seater sports car with Jaguar design DNA, was also released in 65438+February last year, which received a good response and will actively boost the brand's sales growth in the new fiscal year. Coupled with the efforts made in 20 19 to obtain the pure electric Jaguar I-PACE and other high-quality luxury new energy vehicles in Europe, it is not surprising that Jaguar Land Rover achieved a big jump in sales in the new fiscal year.
In addition, China is the most important single market for Jaguar Land Rover in the world. In 20 19, jaguar land rover China took the initiative to reform and consolidate its system, took the healthy operation of dealer partners as the core goal, fought back and implemented a "three-step" development strategy of stabilizing the situation, restoring confidence and gradually improving. Since July, Jaguar Land Rover's sales in China have achieved double-digit year-on-year growth for six consecutive months, and achieved excellent results in the average profit of dealers in the whole network. The dealer inventory has remained at a healthy level of 65,438+0.5, laying a solid foundation for Jaguar Land Rover's global revenue and profit growth in the second and third fiscal quarters. The profitability and confidence of brand dealers are constantly improving. So Jaguar Land Rover has enough "capital" in Anne.
Conclusion: Revenue and profit have achieved double growth for two consecutive fiscal quarters, and the actions of reducing costs and increasing efficiency have achieved remarkable results, and the funds are in good condition. The new car corps is ready to go, and its competitiveness is remarkable. The dealer network has developed healthily and its confidence has doubled. It can be said that Jaguar Land Rover has the ability to "hunt" the market in the "severe winter" and is confident to stand at the top of the market ecological chain in the future. Therefore, looking back, Jaguar Land Rover took the initiative to donate 8 million yuan to challenge Mercedes-Benz and BMW in this battle against the epidemic, and we will understand that this is by no means a "swollen face", but a manifestation of ability, confidence and responsibility.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.