Trademarks can protect the intellectual property rights and brands of enterprises. However, some customers are not very familiar with the specific functions of trademarks. In fact, under the explanation, we can regard the trademark as an intangible asset. Why are trademarks intangible assets? The specific reasons are as follows: as a sign to identify the source of goods or services, trademarks are tangible, but trademark rights are intangible. Only when a trademark is linked with the quality and cultural connotation of a specific commodity or service can it reflect its value, so it is a trademark right rather than a trademark as an intangible asset. Trademark is a significant symbol of words, graphics, letters, numbers, three-dimensional signs, sounds, colors or the combination of the above elements used by commodity producers and operators in their production, manufacturing, processing, selection and distribution of commodities or services provided by service providers, and it is a product of modern economy. In the commercial field, trademarks, including words, graphics, letters, numbers, three-dimensional signs and color combinations, as well as the combination of the above elements, can be applied for registration as trademarks. What is the registered trademark approved by the state? Registered trademark? , protected by law. Trademarks protect trademark registrants by ensuring that they have the exclusive right to mark goods or services or license others to use them for compensation. First of all, trademarks are the product of modern economy, which is different from ancient imprints. Modern signs bear the intangible assets of enterprises and are the medium of comprehensive information transmission of enterprises. Trademark itself is an intangible asset, such as? Coca cola? Intangible assets amount to tens of billions of dollars. To give a simple example, suppose that the Coca-Cola Company was destroyed by fire overnight, then the bank can lend money to the Coca-Cola Company the next day, because there are? Coca cola? This trademark is very popular. On the contrary, what if? Coca cola? If it is a trademark of Pepsi, it can be worth tens of billions of yuan. Therefore, trademarks are intangible assets, no matter who owns them. He has some value.