The software involved in advertising design mainly includes:
First, Adobe.
Photoshop is an extremely powerful and colorful image making software, which can make all kinds of complex images with different types and effects, such as posters, large-scale outdoor advertisements, merchandise displays, etc., covering almost all aspects of advertising design.
Second, Adobe.
Illustrator is a vector software for making color graphics and illustrations, which can easily edit all kinds of illustrations with similar hand-painted styles and can be used as an auxiliary software for advertising design. This kind of software must be used for text arrangement.
Third, Adobe.
Freehand and CorelDRAW are similar to Illustrator, and they are also good graphics vector software. It is more convenient to use.
Fourth, 3DS
MAX is an excellent software for editing and making 3D models. Its numerous functions of editing and making models and materials and rich rendering effects can cover all model scenes. Although it is not often used in the design and production of print advertisements, you should know and be familiar with it, for example, in movies and TV advertisements, 3DS.
MAX can make all kinds of dynamic animation special effects, and some advertisements of industrial products can use it to make special scene effects.