As follows:

Goals refer to the expected results that an organization will achieve in a certain period of time according to its mission. The goal is the concretization of the mission, and it is the expected future situation that an organization strives to achieve in a certain period of time.

The characteristics of the target are as follows:

(1) Subjectivity. The goal is the subjective idea of the expected result of the activity and the subjective ideology formed in the mind. The degree to which subjective consciousness reflects objective reality can be divided into inevitable goal, possible goal and impossible goal;

(2) directionality. The goal is the expected purpose of the activity and points out the direction for the activity. It has the core function of maintaining all aspects of the organization and forming the direction of the system organization;

(3) reality. The value and maneuverability of the goal constitute the reality of the goal. Judging from the degree to which realistic goals meet expectations, there are ideal goals, satisfactory goals, reluctant goals and forced goals.

(4) Sociality. This goal is restricted by social politics, economic system, cultural tradition and ideology. Therefore, the goal is the goal of a certain society, which is social;

(5) practicality. The goal has the function of pointing out the direction for practical activities, and the goal can only be achieved through practical activities.

Generally speaking, the organizational goal is one, and the diversity of the so-called goal refers to the reflection of different aspects of the overall goal, or the overall goal can be fully reflected by different indicators. For example, the goals of an enterprise are multiple, and even the main goals of an organization are usually diverse.

The overall goal of an enterprise can include: a certain profit rate; The focus of scientific research is to continue to develop patented products; Develop and implement the shareholding system; Expand reinvestment through corporate profit retention and bank loans; Selling products to foreign markets; Ensure the competitive price of high-quality products; Obtain the dominant position in the same industry, etc.

Every aspect has more specific goals, such as profit rate, which may include sales profit rate, capital profit rate and return on investment.