●? Survey of Cadillac CT4 car purchase in five places in Beijing? The discount of the three dealers is around 30 thousand, and the car is sufficient; Only 1 dealers have no discount and fewer cars.
"We selected four dealers located in the north, northeast, east and west of Beijing for investigation."
Through inquiry, we found that Cadillac has about 10 dealers in Beijing. According to the specifications and location of the store, the editor selected four typical dealers to visit and investigate. At present, Cadillac CT4 has been on the market for about 2 months, and every dealer has put the exhibition car in a more conspicuous position. Three of them show high-end models, and only one shows low-end models. It is worth mentioning that all four 4S stores provide test drive services and invite us to test drive.
"There is a red CT4 car waiting to be delivered at the entrance of the 4 S shop."
Although it has only been on the market for two months, Cadillac CT4 currently has enough cars in black, white and red, but blue is not the main color, so the number of cars is very small, and basically it needs to be booked. As for CT4' s big brother CT5, there are plenty of blue cars, and red cars need to be booked. According to the price, the current CT4 general cash discount is about 30,000 yuan, and it needs to pay about 3,000-3,500 yuan for outbound/licensing fees. However, the 1 4S store in Jingxi has no cash discount due to the small number of cars available.
●? Survey and Summary of Beijing Cadillac CT4 Car Purchase
By asking the four dealers visited in this survey, we know that Cadillac CT4 still has a high popularity at the beginning of listing, and dealers have begun to deliver cars to customers one after another, and most of the customers who pay attention to CT4 are young people. At the same time, we can see that the overall sales volume, existing cars and prices of Cadillac CT4 in Beijing are relatively consistent-at present, all dealers have enough existing cars, and blue cars need to be booked, with a discount of about 30,000 yuan and a license fee of about 3,000 yuan.
"Cadillac sales have always had a good service attitude, and this time they came to the store to meet us."
Interestingly, during this visit, the sales staff who received us didn't seem to pay much attention to CT4, but kept pushing CT5 low-priced models with prices close to CT4 top models. Configuration, CT4? 28T？ Elite (Top Match) Contrast CT5? 28T？ There are many fashionable (second-lowest) reversing images, leather seats, driver's seat electric memory, BOSE? 14 speaker audio, induction wiper and other equipment. Of course, CT5 is not dead yet. In addition to the advantages of body size and space, CT5 has more automatic anti-glare/electric folding of exterior rearview mirrors, 10 inch central control panel (CT4 central control panel size is 8 inches) and segmented electric sunroof compared with CT4. According to the terminal discount we obtained in this survey, the landing prices of the two cars are quite close, and CT5 is only about 1000 yuan more expensive than CT4, so how would you choose in front of the screen?
●? Survey of Cadillac CT4 Car Purchase in Shanghai/Guangzhou/Chengdu/Shijiazhuang
Shanghai market: the discount needs to be discussed in detail in the store, and there are additional items such as in-store insurance.
"No matter which store you are in, Cadillac CT4 is always in the" C position "."
Our colleagues in Shanghai chose two dealers to visit Cadillac brand and found that their overall performance was similar to that of Beijing, but the preferential margin did not seem as large as that of Beijing. It is commendable that the dealers in Shanghai did not charge extra fees. As for the existing cars that consumers are most concerned about, the two stores have sufficient supply of existing cars, but the blue existing cars seem to have a low scheduling rate and there is also a demand for booking.
Guangzhou market: the maximum discount is 30,000 yuan, and the authorization fee is more than 3,000 yuan.
"Even on weekdays, many young consumers come to see cars."
Our colleagues in Guangzhou screened two dealers for Cadillac brand and conducted an investigation. They found that their policies were almost the same as those in Beijing and Shanghai, and the highest preferential margin was about 30,000 yuan. It is worth mentioning that compared with Shanghai, there are more cars in Guangzhou, and even a few blue models have cars. In addition, the two dealers in Guangzhou charge service fees such as licensing and delivery, ranging from 4,000 yuan, which is really not low.
Shijiazhuang market: the maximum discount is 20,000 yuan, and there is basically no extra payment.
"Most of the exhibition cars in the store are top models, and the main specifications and parameters are indicated on the bulletin board next to the car."
Our colleagues in Shijiazhuang screened two dealers for Cadillac brand. Compared with Beijing, Shanghai and Guangzhou, there is a big difference. Judging from the preferential policies, it is only 20,000 yuan. However, the two stores I went to this time did not have additional requirements such as price increase, car pick-up, licensing/delivery, and mandatory decoration. This makes it easier to win the favor of consumers and enhance the favor of dealers. As for the existing cars, both stores have existing cars, but the blue models need to be booked.
Chengdu market: the maximum discount is 30 thousand, and there is extra money.
"We never stopped serving drinks and snacks along the way."
Let's take a look at the survey results of colleagues in Chengdu. According to the Cadillac brand, two dealers were selected to visit, with the highest discount rate of 30,000 yuan, but the highest licensing fee was about 1.200 yuan. In terms of existing cars, the supply of existing cars is sufficient except blue, and the other four areas are basically the same.
●? Survey summary of Cadillac CT4 car purchase in five places
According to our survey results in Shanghai, Guangzhou, Shijiazhuang and Chengdu, although the car models are very popular, there is no phenomenon of raising prices and raising cars in various regions. The highest discount can reach about 30 thousand yuan, but with the high discount comes high additional fees, especially in Guangzhou, as high as 4000 yuan However, Shijiazhuang does not charge licensing/warehousing/decoration fees, which is really worth learning from dealers in Beijing, Guangzhou and other regions.
In terms of existing cars, dealers in the four regions have relatively sufficient supply of existing cars, but because blue is not the main color of new cars, the supply is insufficient, and consumers who have a soft spot for blue may need to book cars and wait.
●? Full text abstract
Cadillac CT4 was first launched in China on 20 19 10/20, and went on sale on April 8, 2020. The price range of 239,700-259,700 yuan is quite cost-effective, and this price has even entered the main price of compact cars such as Audi A3, BMW 1 sedan version and Mercedes-Benz A-class. In contrast, Cadillac CT4 launched an offensive with a higher level of product strength, which also attracted the attention of many consumers for a period of time.
"The picture shows Cadillac CT4"
Judging from the survey results in five places, the current situation of Cadillac CT4 is obviously sufficient, but the blue model seems to be in short supply due to the influence of production capacity, so the new consumers must be well prepared. As for the price, most of the 4S stores in the five places have reached more than 20,000 yuan, and many discounts have reached as high as 30,000 yuan, but the corresponding additional fees have also risen. We hereby call on local businesses to learn from Shijiazhuang, so that consumers can get rid of the bundle of additional fees.
"The picture shows Cadillac CT5"
In addition, as mentioned above, many dealers in Beijing have pulled the terminal prices of the top-of-the-line models of CT4 and the entry-level models of CT5 into the same range. The CT4, which should have leapfrogged other luxury compact cars, has become an exhibit that highlights the CT5' s cost performance to a certain extent, which may be related to the fact that only two CT4 models are on sale. Due to time constraints, we failed to make a detailed survey on the terminal selling prices of CT5 entry-level cars in Shanghai, Guangzhou, Shijiazhuang and Chengdu, but this situation is probably not limited to Beijing. We expect manufacturers to further enrich the CT4 model series in the future and introduce more sub-models for consumers to choose from, so that Cadillac CT4 can have stronger product strength in the face of real competing products.
These are the results of this survey. I wonder if the information collected by the editor will help you? Of course, due to the different areas where netizens live, the current car and preferential conditions may change. The survey results in this paper only represent the data we obtained that day. If you are really interested in Cadillac CT4, you must talk to the dealers and salesmen in your area. A friend with a driver's license can personally test drive a new car, feel the dynamic performance, and then combine their own needs to see if it suits them. What do you think of the product and pricing of Cadillac CT4? You are welcome to leave your opinions in the comment area and interact with netizens. See you next time. (Text/car home? Jiang che; Assist in the investigation: graduation; Colleagues from Shanghai/Guangzhou/Chengdu/Shijiazhuang Substation)