Recently, Jaguar announced that its new flagship model, the ninth-generation pure electric XJ, originally scheduled to be released this year will not be released until at least the third quarter of next year. Jaguar delayed the release of XJ this time, mainly because its parent company Tata Group was restricted by the epidemic. In order to survive, it has to slash unnecessary costs and focus on those high-profit models. Obviously, although XJ is the flagship, it can't bring more profits to the company.

Overseas media exposed spy photos of jaguar XJ road test.

However, the official official of Jaguar said that jaguar XJ, as the flagship model of Jaguar in the past 50 years, engineers will still devote themselves to the research and development of the latest ninth-generation pure electric XJ, and the long-term plan will not be disrupted. However, Jaguar Land Rover is facing an unprecedented situation due to the epidemic and has to change its production plan in a short time.

In addition, jaguar XJ's assembly will eventually be in English castles? The Bromwich factory is realized, and its more profitable models XE and XF are also assembled here. Under the influence of the epidemic, the production capacity of the factory will also decrease after it resumes work in August, so according to the company's production plan, there is no extra space for XJ production at present.

So what kind of car is XJ? What does it mean for Jaguar? To put it bluntly, XJ may represent the future product direction of Jaguar. After all, as the flagship model, it always plays more roles and responsibilities. As the flagship model of Jaguar, the ninth-generation pure electric XJ will directly benchmark Mercedes-Benz EQS, BMW 7 Series pure electric and Audi e-tron in the future. GT and other luxury brands flagship pure electric vehicles.

Mercedes-benz EQS concept car

Jaguar's ninth-generation pure electric XJ will be the second pure electric vehicle (the first one is I-PACE) on its new MLA platform. The new car is expected to be equipped with a battery pack with a capacity of more than 90kWh and a cruising range of about 470km. Four-wheel drive or rear-wheel drive models are available. However, as far as the average endurance performance of pure electric vehicles is concerned, the ninth-generation pure electric XJ will provide other battery packs to increase endurance performance, otherwise its market competitiveness will be greatly reduced.

Preview map of jaguar XJ

According to the known picture information, it can be determined that the new ninth-generation pure electric XJ will adopt the through taillight design.

Imaginary map of jaguar XJ exposed by overseas media

From the spy photos of the road test, the new car still adopts the classic long cockpit and semi-slip-back elegant body design of jaguar XJ, and adopts the same hidden door handle design as I-PACE. In addition, Jaguar's proud all-aluminum body design will also be applied. Like Julian, the design director of Jaguar Land Rover? Thomson? Yes, the new jaguar XJ will be a beautiful car.

Although according to the latest sales data, Jaguar Land Rover's domestic sales have achieved four consecutive month-on-month growth, Jaguar Land Rover's global sales in the first half of the year still showed a year-on-year decline of 24.9%. Affected by the epidemic, Jaguar Land Rover's sales performance in the first half of the year was not outstanding, and Jaguar Land Rover had previously sought loans of more than 654.38 billion pounds from the British government and temporarily laid off 20,000 people.

In the domestic sales of Jaguar Land Rover, the weight of Jaguar is much lower than that of Land Rover. In addition, according to the current sales dilemma of Jaguar I-PACE in China, we can find that consumers' attention and recognition of Jaguar pure electric vehicles are relatively low, which means that even if jaguar XJ can enter the China market as scheduled, its future sales performance will not be too good.

Jaguar I-PACE

According to the planning of BBA and other pure electric products of the same level, jaguar XJ will also lose its original favorable competitive situation after delaying the release. And after listing, jaguar XJ will not only face the competing products of BBA at the same level, but also Tesla Model? The introduction of S and Porsche Taycan entry-level models will also reduce the competitiveness of their already low products, so it is really uncertain whether XJ will follow the footsteps of I-PACE and sell at half price.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.