65438+ 10 18, LeTV Finance announced in official website that it will launch a brand new brand Le Wei Finance and change its brand Logo from now on.
Letv Finance changed its name to Le Finance.
In the statement, LeEco Finance (namely Le Wei Finance) said that LeEco Finance had weathered the storm in the past six months, but it still stood the test. The product launch, transaction operation, cash withdrawal and other links are very smooth, and the promise of 100% compensation to users is kept, and the investment income of customers is stable.
Letv Finance said that after careful study and investigation by the company's management, it was decided that it was necessary for Letv Finance to change its name in an appropriate form to reflect its business advantages and enhance its brand value.
This is the last section in the new LeTV system to propose a name change after LeTV Zhixin changed its name to Xinleshi Zhijia, LeTV Cloud changed its name to Xinleshi Lianyun and LeTV (300 104) planned to change its name to Xinleshi Entertainment.
At present, Sunac has fully taken over LeTV. Sun Hongbin, Chairman of Sunac, is currently Chairman of LeTV. Liu Shuqing from Sunac was appointed as the general manager of LeTV in June 5438+February last year, and served as the legal representative of LeTV.
It is understood that the personnel of Sunac Department have also been stationed in Le Wei Finance (formerly LeTV Finance) and held important positions such as Chief Financial Officer.
Le Wei Finance (formerly LeTV Finance) was established in August 20 15, and its business layout includes online payment, online transaction and online asset management. Its official appearance was in June 20 1 16. Letv Investment Management (Beijing) Co., Ltd. is the actual control company of Letv's financial assets.
2065438+September 2007, LeTV.com announced that it planned to purchase 0/00% equity of LeEco Investment/KLOC (excluding non-financial assets and business of LeEco Investment), and equity transfer price estimated that it would not exceed 3 billion yuan.
The shareholder structure of Xerox Investment Management (Beijing) Co., Ltd. has been changed many times on 20 17, and it was moved to Lezhi Zhixin Electronic Technology (Tianjin) Co., Ltd. (now renamed Xinle Shi Jia) on August 25th, 20 17.
Xinle Shizhijia is a holding subsidiary of LeTV, which means that LeTV Finance has "bent" into the listed company system of LeTV. Letv's explanation is to eliminate possible trading obstacles in the later period and protect the financial quality assets invested by Letv. Therefore, LeTV Investment has been transferred to LeEco Zhixin at the level of industrial and commercial filing, and its shareholding structure has become a wholly-owned subsidiary of LeEco Zhixin.
On June 2nd, this year, at 65438, LeTV's investment was adjusted again. The shareholder was changed from Xinle Shizhijia to Lezhi Zhixin Electronic Technology (Beijing) Co., Ltd., which is a wholly-owned subsidiary of Xinle Shizhijia.