One of the cooperative car dealers is an interesting auto trade shop with a small storefront. In a remote corner, the first floor is only 100 square meter, and the second floor is used for office. There is no sample car in the shop, and the employees only have three partners, one boss, one salesman and one financial officer. There are only five people in total, but they drive a lot every month and even have a lot of orders to do.
The secret of their success lies in their profit model. The profit of traditional automobile industry mainly lies in the price of automobile and the profit of parts. Now the profit of the car price can be said to have fallen to the bottom (except for imported cars), and the car prices on several major online car platforms are already very transparent. Coupled with some preferential policies of 4S shopping malls, this part of the profit can be said to be very low. Secondly, the profit of accessories. For example, if a luxury brand car is equipped with a GPS, it can sell one or two thousand more and thousands of leather seats. If these things are on Taobao, the price of a GPS will be several hundred (better), not to mention the seat cover. Even now, there are many cars on the auto forum that buy low-priced cars, and it will cost thousands of dollars more to switch to high-priced cars.
Different from the profit model of traditional 4S stores, the customers of this auto trade store are mainly car buyers who apply for automobile mortgage, and the profit they earn is service fees. Now most consumers are more willing to spend in advance than before. Face is a big demand of domestic automobile consumers. For example, there is not much real demand in the hot SUV market. In fact, many consumers are considering their tall appearance, so a wonderful product-urban SUV came into being.
Nowadays, more and more people in the automobile industry are willing to do automobile mortgage, and people's consumption concept is completely different. If you have the money to buy a car100000, why not spend more money on a better car? Anyway, you can get a mortgage. What should I do if I have only a little money on me? Buying a car and a mortgage are not enough. Anyway, my income is enough for me to pay back the money myself. If I can't do it, I can run Didi and make some money. Therefore, more and more customers are willing to do auto mortgage, and the prospect of this market can be said to be very broad.
Auto trade shops keep an eye on this fat meat, but the price of the car does not make money, the accessories do not make money, and there are even discounts, but consumers can make a lot of money when they apply for auto mortgage business. This is a new profit point. As long as they seize this part of the customers with mortgage demand, they will definitely create huge profits. In fact, it is. The profit of this auto trade shop is one of the best among the auto trade shops I have contacted.
Nowadays, the competition in any industry is extremely fierce, but as long as we can tap new consumption demand according to our own industry and consumers' consumption concepts, we will certainly stand out in the industry.