1. BOC Gold is a gold brand owned by Bank of China. It has a perfect supply chain, and its quality and reputation are widely recognized. Suitable for consumers who pursue steady investment.

2. Lao Fengxiang is better at creating gorgeous golden designs, which is more suitable for catering to the needs of fashionable women.

3. Lao Fengxiang is a century-old national brand and a famous jewelry brand in China. As a listed company and one of the top 500 enterprises in China, Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store, which was founded in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store. China is a classic jewelry brand spanning three centuries.

4. BOC Gold Bank was established in 1992 and approved by the People's Bank of China Yinfu No.336. It is a state-owned unit directly supervised by the head office of the People's Bank of China, which specializes in the wholesale and retail business of gold jewelry. As one of the few gold wholesale enterprises in China with a unique central bank background in the planned economy era, BOC Gold Bank has made use of its unique background advantages to provide strong support to more than 0/00 jewelry processing enterprises and shopping malls in China during the period when gold raw materials were not open, and its reputation is outstanding.