JD.COM White Strip:
“JD。 COM White Strip is the first Internet credit payment product in the industry, which allows users to enjoy the consumption experience of "consumption first, payment later, real-time approval, and arbitrary installment", and has quickly become an industry model, laying the position of the leading brand of Jingdong Financial Consumer Finance Industry.
In terms of positioning, "JD. COM White Strip is a credit payment service for users with high credit rating and consumer demand through the credit evaluation of big data. Users can enjoy the service of using first and paying later and shopping in installments in JD.COM Mall. The longest installment can be 24, and bills can also be repaid in installments. The repayment rate is the lowest, and the execution rate is lower than that of bank credit cards. Jingdong Finance Consumer Finance has opened more than 1 100 million users.
Since then, the "White Strip" has also opened up O2O (JD.COM Arrives Home), global purchase, product crowdfunding and other businesses within the JD.COM system, and then gradually covered the fields of renting, tourism, decoration, education, wedding and so on, extending from credit house purchase service to providing credit consumption loans, covering more consumption scenarios and providing credit consumption services for more consumers.
The service scene of JD.COM Baitiao has been gradually extended, with nearly10 million online and offline merchants, covering life and entertainment, business travel, education and training, communication leasing and other industries. Cooperate with the bank to co-sign the electronic account "White Strip Flash Payment", expand the white strip payment to offline through NFC technology, and further broaden the use scenarios of white strip payment by binding WeChat payment.
According to the statistics of Judgment Document Network, from 2065438 to March 2009, more than 200 people have been convicted and sentenced for using JD. COM white strip "fraud. According to the judgment, the average age of 107 defendants is 28 years old. Take JD as an example. College students accounted for nearly half of the defendants in the COM IOU fraud case pronounced by two courts in Changsha. The defendant's maximum sentence was 19 years, with an average sentence of 2.35 years. In addition, the number of college students deceived mentioned in the judgment exceeded 362, which became a more conspicuous group among the victims.