WPP is the WPP Group.

WPP Group? (LSE: WPP) (NASDAQ: WPPGY) is one of the largest communications groups in the world, second only to Omni Group, and is headquartered in London, England.

WPP Group has more than 60 subsidiaries, including: JWT, Ogilvy & Mather, Gray Group, Mindshare, Y&R, YYA, United, Hill & Knowlton, Landor Image Planning, Meiwangbao, Ogilvy Public Relations, Burson-Marsteller, Millward Brown, Research International (international market research consultant), GroupM Media Group (GroupM) and Enterprize IG, etc.

WPP Group mainly serves local, multinational and global clients, providing advertising, media investment management, information consulting, corporate affairs and public relations, building brand and corporate image, medical and pharmaceutical Professional communication services.

Extended information:

History of WPP

1. In 1985, Martin Sorrell invested 250,000 Sterling acquired WPP and began to acquire some small advertising companies.

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2. In 1987, WPP shocked the industry by forced acquisition of J. Walter Thompson for US$566 million in cash obtained mostly from loans.

3. In 1989, WPP forced the acquisition of Ogilvy & Mather for US$825 million, becoming the world's largest advertising group.

4. In 2000, WPP acquired Young & Rubicam, the world's seventh largest advertising company, for US$4.7 billion.

5. In 2003, WPP acquired the Cordiant Group (which owns Bates and Bates Advertising) for 443 million pounds

6. In 2004, WPP purchased Gray Advertising in the United States again Gray Global Group, acquired Gray Global Advertising and Media, etc.

7. In 2013, WPP acquired Sinotrust Market Research, a leading company in the Chinese market Market research and consulting firm.