As a mid-term redesigned model, the Southeast DX7 Star Leap has obviously upgraded its appearance and the overall visual effect tends to be younger. This design will become the family language of Southeast brands in the future. The front face of the wing of the starry sky is symmetrically unfolded with LOGO as the central element, and the chrome-plated air intake grille with gradual style is integrated with the light group, bringing full tension, and the lower enclosure is designed in line with modern aesthetics. Xingyu all-LED headlight group consists of 16 LED light sources, with automatic induction switch function. The rear of the car is replaced by a smaller taillight, which is penetrated by chrome trim, and the surrounding shape below echoes the front of the car. "SOUEAST" is arranged in the back center, which is also a common practice to move closer to youthfulness.
There is no obvious change in the lateral direction of the southeast DX7 star jump, only the details are adjusted, such as the chrome trim under the car door is more slender and the wheel hub shape is more sporty. The length, width and height of the new models are 4570/ 1905/ 1720mm, and the wheelbase is 2700mm, which is not much different from the current models. The rear seat is multi-level adjustable and supports 4/6 removal. Under normal circumstances, the trunk volume is 456L, which can be extended to 1529L.
The southeast DX7 Star Leap Interior continues the design style of the current suspended Peng Yi, and the surrounding layout makes the whole structure distinct. Wood grain decorative board has been added in color matching, and the UI design and vehicle system of 10 inch central control panel have been upgraded, with built-in functions such as 4G network, vehicle WiFi, CarLife interconnection, etc. To keep up with the pace of the times, the gear handle design has also been upgraded from mechanical to electronic.
In terms of power, DX7 Xingyue is equipped with the new Mitsubishi 1.5T? The maximum output of 4A95TD engine is increased by 4 1 horsepower, reaching 197 horsepower, and the peak torque is increased by 70 Nm, reaching 285 Nm, which will bring better power performance in terms of parameters. The transmission system is matched with Gertrak's 7-speed wet dual-clutch gearbox. The chassis adopts the mainstream combination of front McPherson independent suspension and rear multi-link independent suspension.
There are four models in the southeast of DX7 Xingyue, which is relatively easy to choose. It pays attention to price, entry-level deluxe edition, configuration, sub-top allocation and safety, and top allocation. As the main vehicle type, L2 driver assistance system only appears in the top configuration, including full-speed adaptive cruise, lane keeping, road speed limit sign recognition, lane departure warning, active braking system, frontal collision warning system, adaptive far and near light, pedestrian detection warning system and so on. In addition, such as front and rear air curtains, automatic parking, panoramic images, front seat heating, induction trunk and so on are also exclusive. However, it should be noted that the four models are still halogen headlights, which is incompatible with this era.
In 2000, it created a sales volume of nearly 70,000 vehicles, but with the disintegration of Southeast Mitsubishi and its own marketing problems, the Southeast brand gradually faded out of our sight. Until 20 15, when the southeast automobile was transformed, with the help of the big coffee customer method in the design field and the SUV bonus, the southeast DX7 and DX3 quickly entered the fast lane in sales. In 20 17 years, the sales of automobiles in southeast China exceeded150,000, which showed us the momentum of counterattack. However, the good times did not last long. Due to the innovation of competing models in marketing methods and the continuous improvement of product strength, the advantages of Southeast SUV series models have gradually narrowed, and the sales volume has declined seriously. Today, Southeast Auto has been struggling on the verge of survival, with sales of only 6,298 vehicles in the first half of the year, less than one-third of Haval's sales in June.
In order to get rid of the predicament, the southeast has launched a mid-term modified DX7 Star Leap, and the new car has been upgraded in all aspects such as design, configuration and power. Can this veteran who once revitalized Southeast Auto shine again? In my opinion, the difficulty is not small. First, the current market has entered the spot era, product analogies are richer and more diverse, and consumers' choices are more rational; Second, although the southeast DX7 star jump has improved to some extent, frankly speaking, compared with the mainstream SUV, there is not much advantage in lowering its price. Coupled with brand reasons, the situation of Southeast DX7 Xingyue is still embarrassing. Therefore, Southeast brands not only need to solve the problems of product positioning and product innovation speed, but also have great room for improvement in terminal channels, services and quality. Domestic consumers generally "look at their faces" when choosing cars, but there are also many good-looking cars on the market. What is lacking is a good-looking and meaningful car, which is word of mouth.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.