Posters are generally forbidden in many buildings in the city. After the temporary fence is put up, posters can be seen everywhere.
Posters are a very economical form of expression-good publicity can be achieved with the least information. Sometimes poster designers are required to reduce the text content and convert other text into visual elements. Sometimes, the whole poster only uses some unique font designs. Designers are often asked to organize a lot of trivial details to make them clear and easy to understand.
Designers' choice of pictures when designing posters can be said to be the key to success or failure. The function of pictures is to simplify information-to avoid too complicated composition. Pictures usually show what the product is, who provided it or who wants to use it. Pictures can turn difficult words into short and clear messages, such as "providing housing loans for migrant workers who have no money to buy a house" and other words that sound a bit complicated.
In the poster above, how do you make the names of dozens of performers and creators interesting to the audience, rather than burdensome? -Make these names attractive artistic planes! In this poster of Lincoln Center, the designer skillfully combines a picture with the font, so that the viewer can read it unconsciously.
A poster designer needs to have a strong grasp of typesetting. Because the text on the poster is always very concentrated (relative to packaging or magazines), the typesetting of the poster text is very important. According to an unwritten principle in design, the less elements you use in design, the more careful you should be in design. The words on the poster always convey some specific information, such as "U2 concert on Friday 12" or "the entrance is temporarily closed for maintenance". The font style, text layout and the ratio of text to pictures chosen by designers will determine whether the information we want to convey can be easily read and remembered.
Basic knowledge of graphic design: What are the five principles of poster design? PS software is the most commonly used software in poster design. In the process of using, we often encounter common sense in typesetting and design. For graphic designers, it is very necessary to know these common sense. Then, as the basic knowledge of graphic design, what are the five principles of poster design? Let's take a look with Bian Xiao today!
Size contrast principle
In the process of typesetting design, fonts are large and small, which can better highlight the theme, strengthen the content to be displayed and attract attention.
Grouping layout principle
When multiple contents are to be placed on a page, they need to be placed in primary and secondary groups, and the font size and elements of each group are the same, which makes it clear that there is a master and a second.
Principle of multi-component mixed application
When designing a picture, you may need to use a variety of elements, such as graphic elements: lines, circles, triangles, three-dimensional graphics and so on. Product element: the small picture of the main product; Background element: the background is set to gradient, overlay, etc.
Color contrast principle
To highlight the content of the display, we must make good use of contrasting colors. Strong color contrast will give consumers psychological stimulation and touch, and it is easier to produce impulsive consumption.
Detailed page making steps
Details page Taobao 750 pixels, Tmall 950 pixels, unlimited height.
1. First create a new background layer, and according to its size.
2.Ctrl+R is displayed as a ruler. Drag to create several reference lines, and design each page according to the reference lines.
3. Determine the theme of the details page as a whole, and each page can have different backgrounds and contents.
The above is the basic knowledge of graphic design: what are the five principles of poster design? I hope it will be helpful to you who are preparing for the exam. In order to help your friends get started working faster, Bian Xiaote has also compiled a small white book on graphic design, which you need to get yourself!
How to design a poster? Professional is to design posters. In the field of graphic design art, the most influential, academic and oldest design is poster advertising design. Poster advertising design has the most basic elements of visual communication design, that is, based on graphic expression, reflecting the artistic level of the times and the personal style characteristics of designers. Successful poster works are based on graphic visual language, which embodies the designer's spiritual wisdom and aesthetic thought. Design strategies and expression methods that should be followed in poster creation. Every poster always has a specific content and theme, so the graphic language should also be combined with this theme and must not be expressed at will. Instead, we should choose a suitable starting point on the basis of rational analysis and creatively express our thoughts with unique visual elements. This poster is designed for the graduation design exhibition of the Institute of Modern Art. There is a bird's nest under the poster, and there are some eggs in the bird's nest that have not yet hatched. The Bird's Nest represents the big family of the school, and the eggs that are about to hatch represent our graduating students. The expression of words and numbers is concise and clear at a glance. 2. Advertising posters with strong visual impact are usually set outdoors, and the advertising effect is closely related to whether the work itself can attract the audience's attention. A work with strong visual impact will make people stop and pay attention to the content of the work patiently, thus leaving a deep impression and endless aftertaste. This poster uses black and white contrast colors to make the whole poster look more calm, while the font uses bright blue to highlight the theme, making the whole design more lively and less boring. 3. Rich cultural connotations An excellent poster design can not only successfully convey the theme content, but also have certain cultural connotations. Only in this way can it communicate with the viewer emotionally and spiritually, thus reaching a higher level. The bird's nest and the eggs about to hatch at the bottom of this poster represent the school and the graduating students. In the embrace of the big family of school, we are pregnant with growth, and the school has brought us a lot of care and taught us how to grow. Eggs that break out of their shells represent students who are about to graduate, leaving the big family of the school and stepping into the society alone to face all the challenges. Design is a step-by-step process, and only by continuous practice and summary can we make great progress. Through this advertising poster design course, I have a deeper understanding of poster design.