Under the leadership of the China Construction Bank Head Office, the bank has experienced a historic transition from a specialized bank to a commercial bank, growing from small to large, from large to strong, always adhering to the principle of "China Construction Bank, building a modern With the concept of "life", it is our responsibility to satisfy customers, take science and technology as the guide, actively carry out financial innovation, and earnestly fulfill our sincere commitment to serve the country, serve society, and serve customers. Born from construction and prospered with construction. CCB Shaanxi Provincial Branch takes supporting local economic construction as its mission, and has always been committed to the development of the national economy and the progress of people's lives. It adheres to stable operations, takes development as the theme, is market-oriented, customer-centered, and takes structural adjustment as the main line. Continuously enhance market planning and expansion capabilities, pursue innovation based on tradition, continuously develop various businesses, and gradually enhance service functions, becoming a modern commercial bank with strong comprehensive strength and complete functions in the local market.

CCB Shaanxi Branch has built an advanced scientific and technological network system to provide technical support for product marketization, service integration, method diversification and tool modernization, and has developed leading fund clearing and dragon card networks. , counter services, important customer services and modern payment systems, various financial products and services are developing in a diversified direction, and we have successfully created "LeDejia" personal housing loans, "LeDangjia" personal finance, "Bayi" in the local market "An" fund custody, "Huideying" personal foreign exchange investment, "Elutong" electronic banking, "Longdingjin" personal gold trading, "Li Deying", "CCB Wealth" and other product series, comprehensively expand the wealth management center, VIP financial center, personal financial center multi-level customer financial channels. The whole bank strives to promote the construction of a "customer-centered" service culture, and various financial products and services are developing in a diversified direction.

With the successful listing of China Construction Bank in Hong Kong on October 27, 2005, China Construction Bank Shaanxi Branch continues to strengthen its "customer-centered" business philosophy, adheres to the implementation of the Scientific Outlook on Development, and adheres to "People-oriented", increase reform and innovation, highlight structural adjustment, accelerate business transformation, strictly implement internal management, improve service quality, and actively create an advanced corporate culture of the bank with compliance, integrity, and harmony as the core. Now it has developed into a bank with complete business varieties, A modern commercial bank with advanced technology, high-quality and efficient services, and excellent professional personnel; it has formed a full-service network consisting of business outlets, ATMs, POS, self-service banking, telephone banking, mobile banking and online banking; its operating efficiency continues to improve.

Shaanxi Branch will continue to work tirelessly, innovate and forge ahead to provide better services to customers, create more value for shareholders, make greater contributions to society, and become a first-class international commercial bank. strive towards the goal.