The full name of flower bud is ant flower bud, which is a consumer credit product launched by Ant Financial. After the application is opened, you will get a consumption quota ranging from 500 to 50000 yuan. When spending, users can prepay the amount of ant flowers and enjoy the shopping experience of "spending first, then paying".
Ant Flower Garden has been officially launched since April 20 15. Mainly used for shopping on Tmall and Taobao, it has always been loved by consumers, especially those born in 1980s and 1990s.
In order to better serve consumers, ant flower buds began to break the restrictions of shopping platforms and expand their services to more online and offline consumption fields.
The ant flower garden has only been online for half a month, and more than 1.5 million merchants in Tmall and Taobao have opened flower gardens. In order to attract consumers more accurately, many more responsive businesses have begun to modify the description of the baby and directly add the words "support the garden". The person in charge of Durex Tmall flagship store told the reporter that a product specially launched for new users of ant flower beds sold more than 10,000 copies a day and robbed a week's inventory.
The data shows that after merchants access ant flower beds in stages, the transaction conversion rate has increased by 40%.
During the 20 15 Double Eleven period, Ant Flower Garden gave full play to its product ability of worry-free payment, and paid 60.48 million transactions throughout the day, accounting for 8.5% of Alipay's total transaction volume.
The industry believes that banks and other financial institutions have experience in capital and risk control, while Huayuan has consumption scenarios and risk control data. Both sides have their own strengths and complementary advantages. Therefore, cooperation can not only make finance truly serve the reasonable consumption needs of users, but also better control risks, reduce capital and service costs, which is conducive to the development of the industry.
Ant flower buds support multi-scene shopping. Previously, the main application scenarios were Taobao and Tmall, and most merchants in Taobao and Tmall can use it to pay.
Ant Flower Garden has stepped out of Ali's e-commerce platform and * * * has access to more than 40 external consumption platforms: most e-commerce shopping platforms, such as Amazon and Suning; Local life service websites, such as word of mouth, Meituan, and public comments; Mainstream 3C official shopping malls, such as official shopping malls such as LeTV, Haier, Xiaomi and OPPO; There are also some overseas shopping websites.