This is a financial service, which is suitable for WeChat marketing. Collect more financial information, send it through WeChat official account, and use multiple circle of friends for marketing. The best marketing copy is success stories and credit knowledge. The trend analysis of p2p development will be very useful, which can well eliminate customers' doubts and do a good job in platform services, which is related to whether the secondary development of WeChat official account is successful, and it will be effective if it is done slowly.