Press release typesetting format requirements, only by understanding the typesetting format requirements can we better handle press release typesetting, so let's follow me to see the relevant knowledge of press release typesetting format requirements. Welcome to study and reference, I hope I can help you.
Press release typesetting format requirements 1.
Writing method: news elements can not be ignored 5w1h. (who, what, when, where, why and how)
News writing: headlines, words, pictures and tables.
Title: short, prominent and attractive.
Text: Introduction: 100 to 200 words: Get down to business, people and things.
Text 300 to 500 words: Explain the main idea in a simple way.
Conclusion 100 words: concise and powerful, emphasizing the significance and influence of news, or predicting the next stage of activities.
Figure: Add pictures to help readers understand if necessary.
Tables: Add tables to help readers understand when necessary.
The law of writing:
It has news value, correct format and moving title. The content is concise and essential, with friendly narration and high readability. The length of 1 to 2 pages is appropriate (one page is particularly good).
Writing skills: concise, clear paragraphs, short sentences and fresh typesetting.
Avoid deviating from the facts, unclear handover and empty content.
A good press release should not only have news value, control the main demands and be in the right format, but also be concise and factual as far as possible. The title of the manuscript should be concise, prominent and attractive, and the text should be quiet and profound to improve the readability of the manuscript?
In addition, the length should not be too long. Generally, it is based on the principle of 1 to 2 pages. If necessary, you can add charts to increase the professionalism of the manuscript and avoid empty content, unclear meaning and exaggeration.
Generally speaking, it can be divided into the following four categories: inverted pyramid, regular pyramid, eclectic style and straight style.
1, inverted pyramid: This way of writing is often used by TV stations at present, that is, writing the most important news in the first paragraph, or presenting the front end of the news at the moment in the form of news summary, which is helpful for TV stations to arrange headlines and help readers quickly understand the news highlights. It stems from the fact that American newspapers cater to the reception physiology of the audience, so it is imitated by all countries in the world. At present, many domestic metropolis newspapers adopt this format.
The basic format (except the title) is: write the most newsworthy part of 1 news events in the introduction (the newsworthy part is the most prominent, latest and attractive part of the news), for example, a ball game has just ended, and the audience/readers/listeners want to know the result most, or the performance of a player, so write from here.
Secondly, in the body of the report, write down the elements of the transaction in order of importance, and the last is the least important. At the same time, note that the 1 segment only writes the 1 transaction element, and one segment can't be finished.
Because this format does not conform to the basic time sequence of transaction growth, it is only conceived from the perspective of the audience when writing, and the transaction elements are arranged according to the audience's familiarity with the importance of the transaction. Therefore, long-term practical experience and macro-indecent familiarity with the audience are needed.
2. Positive pyramid style: This writing style is just the opposite of the inverted pyramid style. It is a writing method that takes time sequence as the text layout, introduction, process and result as the parting order, and gradually reaches the climax. The news focus is at the end of the text, which is generally used for close-ups.
3. Compromise: Also called Xinhua Style. This writing is a compromise between the inverted pyramid and the right pyramid, that is, the most important information in the news still appears in the introduction, and then it is described according to the timeliness or thinking regularity of the news. China's news reports generally follow the chronological order, but this "storytelling" writing style is no longer suitable for the reading habits of the audience (most people don't have time to listen to your long speeches), so the "Xinhua Style" was born under the condition of absorbing the advantages of Chinese and foreign news reports.
The basic format (except the title) is as follows: 1. The most important part of the transaction is concisely reflected in the introduction.
Secondly, in the second paragraph, this important part of the introduction is further discussed in detail to form a support so that the audience will not form a physiological gap when accepting it. So the second paragraph is actually 1 transition.
Third, tell stories in chronological order.
4. Flat and even brushwork: As the name implies, this brushwork is to pay attention to the continuity and integration of writing, and strive for fluency and accuracy. For teachers' clubs, it is often necessary to reveal their views on specific educational policies and affairs, so this writing method is suitable for clubs to use when announcing their statements.
A very popular format is called "The Wall Street Journal" (DEE), which is the first unique feature of this format. It is characterized by. 1 shot in the news affairs at the beginning of the article. Generally speaking, 1 people's words and deeds lead to the whole news report, such as the news that the central bank will raise the mortgage interest rate, and the news report can get 1 ordinary urban residents' housing loans.
Headlines are very important for news reports. Even 1 headlines are a report. Therefore, the title should refine the "essence" of news events, reflect the most attractive places, and be concise at the same time. If necessary, you can add a quotation before the main title and then a subtitle. If you want to write a long inquiry report and in-depth report, you should pay attention to adding some subtitles according to the needs described in the article, and summarize and synthesize the contents of 1 for the convenience of the audience (for print TV stations).
Press release typesetting format requirements 2 I. Graphic typesetting requirements.
1. Report pictures and words respectively. Don't insert pictures in word.
2. The press release manuscript should be arranged in word first.
Text typesetting should be carried out according to the following requirements:
1) Title: bold, No.3, centered.
2) Font: Imitation Song Ti, No.4.
Press release font format requirements 2
1, page setup
(1) Paper type: A4;
(2) Margins: 2 cm up and down, 2 cm left and right, and 8 cm left and right.
2. Title
(1) Font: Song Ti, No.3, bold and centered;
(2) Words: Try not to exceed 15 Chinese characters, and add subtitles if necessary;
(3) There is a blank line between the title and the text.
3. Text
(1) Font: Song Ti, small four, with both ends aligned;
(2) There are two Chinese characters at the beginning of each paragraph;
(3) First-class title: Song Ti, No.4, in bold, with the serial number "I", left and empty, with one line to itself and no dot at the end;
(4) Second-level titles: Songti and Xiao Si Zi, with serial numbers of "(1)" or "1". According to the length of the title, it can be determined whether the line is exclusive. If the line is exclusive, there is no punctuation at the end, otherwise a period should be added after the title.
(5) Below the third rank: Song Ti and Xiao Si, with serial number ""
(1) "and" ① ". According to the length of the title, it can be determined whether the line is exclusive. If the line is exclusive, there is no punctuation at the end, otherwise a period should be added after the title. The titles at the next level of each level shall be numbered consecutively.
4. Line spacing The line spacing of the whole text is 1 and 5 times.
Step 5 sign
(1) Font: italics, small four, bold names, for example, (Zhang Haijun, School of Business Administration; Map of Li Zhonghua) (Zhang Haijun School of Business Administration);
(2) According to the last paragraph of the text, don't start a new line.
6. Accessories
(1) If there are attachments, please submit the document in WORD or EXCEL format together with the manuscript;
(2) All photos (JPG format) should be submitted together with the manuscript in the form of attachments, and it is not allowed to be inserted into the WORD document.
7. Signature and date. Except for official documents and notices, other news articles are not attached with the signature unit and date.
8. Others (unless necessary, the title and full text should be written in the tone of "our college" rather than "school of business administration". )