On February 10, Zhang, CEO of Xinchao Media, made an internal speech and began to save himself. First, he laid off 10%, and the scale of layoffs was about 500 people, including about 20 management cadres. Due to the company's reduced business and relatively redundant personnel, trendy investors, including JD.COM and Baidu, made personnel adjustments on 20 19.
Because the epidemic situation is a great challenge for us, we must think about how enterprises survive. It is indeed a very difficult thing for enterprises to lay off employees, but in order to make enterprises develop better and work hard for survival, we have to choose a strong man to break our wrists, and "surviving" has become the biggest goal of every startup.
According to the CEO of Xinchao Media, the remaining cash on the company's books is nearly 654.38+0 billion. If the operating income is zero, the company can only live for six or seven months at most. In order to ensure the survival of the company, it is necessary to reduce costs, because they are just a group of ordinary entrepreneurial enterprises, in order to ensure the survival of many employees.
Then trendy CEO Zhang said in a circle of friends, "Any depression is a good opportunity for self-development, or catching up with your opponent! Therefore, good enterprises are more likely to become depressed! Brothers and sisters, it is better to kneel down and take off! "
According to public information, Xinchao Media, founded in 2007, is a community media platform focusing on household consumption and the first unicorn enterprise in Chengdu. In 20 18, investors led by Baidu made strategic investments in trendy media, and in 20 19, investors led by JD.COM also made strategic investments in trendy media, with two strategic investments reaching nearly 365,438+billion yuan.
And such a unicorn enterprise should also shout that it can't live without saving itself. We can see what kind of problems most small and medium-sized enterprises in China are facing, which is something we should think about.
Surrounded by the epidemic, many enterprises are facing various business crises, and local governments have issued a series of policies to help small and medium-sized enterprises tide over the difficulties. Many enterprises have to start from themselves and transform investment to change their current predicament and save themselves.
At present, for trendy, this is the best choice for them to tide over the difficulties, just as the CEO of trendy said: it is better to squat and take off!
Under the epidemic, not only many industries are depressed, but also various enterprises have begun to save themselves.
The catering industry belongs to a well-known chain restaurant. Jia Ceng, the chairman of the board, shouted that "Siebel can only last for three months". Because of the epidemic, more than 400 chain stores in Xibei closed down, leaving only 100 to survive in the form of selling, and the loss of this Spring Festival series reached 700-800 million yuan, but the monthly expenditure of more than 20,000 employees was as high as1.500 million yuan.
Jia Ceng declared that "Siebel will never go public". In this epidemic, Jia said in an interview that "the listing of will be re-evaluated. The epidemic has taught me a deep lesson, and some things can't be said so absolutely ... "Now Siebel has got the support of the bank. At present, the working capital loan of Shanghai Pudong Development Bank/KLOC-0.20 billion yuan has entered Xibei Catering Group, because the Beijing Local Financial Supervision Administration ranked it as the first after learning about the difficulties of the enterprise.
Jia, chairman of Xibei, said that according to the current support of banks, it can last for three months and six months. Now he has to reconsider the listing of Siebel.
In an epidemic, no one can avoid it. Many enterprises have to face the epidemic. How does the company develop and how do employees survive? Layoffs may be inevitable, but whether they can persist depends on whether each enterprise can make a good business plan.
Trendy media is one of the new forces that dare to challenge Focus Media. Now, under the problem of their own survival, how to transform and develop enterprises is their current focus.
Recently, it was reported that Beijing King of Songs terminated the labor contract with all employees because of the epidemic, because the company said that the closure of the store under the epidemic caused great pressure on the enterprise. As the most dazzling nightclub on the workers' sports road, the King of Beijing Songs, once famous for Wang Sicong's "spending money like water", can't continue.
Moreover, a series of consumer industries, such as cinemas, commercial streets and offline consumer entertainment industries, have been hit quite obviously because everyone does not go out. Many business owners openly "cry for poverty". In the present state, whether small and medium-sized enterprises can survive safely is the key point.
In today's most difficult "epidemic", whether small and medium-sized enterprises can survive is the dream of every boss.
Source: investors