2 billion yuan rare edible fungi industry project plan

I. Introduction

Edible fungi are edible large fungi, which are highly regarded as high protein, low fat, dietetic and green food all over the world, especially in the European Union, the United States and Japan. In China, mushrooms, auricularia auricula, ground mushrooms and Flammulina velutipes are all regarded as excellent dishes. Hericium erinaceus, ganoderma lucidum, tremella, etc. It has excellent dietotherapy value and is known as "a delicacy". Besides fresh food, edible fungi can also be further processed and developed into a series of products. The international and domestic markets have great potential, especially rare varieties such as Pleurotus ostreatus and Pleurotus ostreatus, and their development prospects are extremely broad.

Our county has many years of cultivation history of edible fungi, and its geographical location and climate are particularly suitable for the development of edible fungi. However, due to many problems such as scattered management, single variety, poor sales and low efficiency, industrial management has not been formed. From June 5438 to/kloc-0 to October 65438, 2002, the county people's government issued the Implementation Plan for the Construction of Mushroom Base in Ningxiang County, and introduced Mengkexiang Mushroom Industry Company as a leading enterprise, which achieved certain results. However, as a large agricultural county, the Party and the country attach great importance to the "three rural issues" today. To comprehensively adjust the agricultural industrial structure, a number of leading companies are needed to drive thousands of households in Qian Qian and increase farmers' income.

Under the guidance and support of the county association for science and technology and other departments, we conducted extensive investigation and in-depth demonstration on the edible fungi market, formulated the "100 million yuan rare edible fungi industry project" plan, and established the "three links edible fungi company" to be responsible for the implementation of this project plan.

Second, the purpose and significance

1. Serve for increasing farmers' income, rural stability and agricultural development.

According to the investigation in Anren and other places, a family can cultivate 654.38+00000 bags of Pleurotus ostreatus and its rare varieties in the off-season, and a production cycle (about 6 months) can earn more than 654.38+00000 yuan. This will not delay the farming season, but also consume the leisure time, and pull farmers back to the mushroom shed from mahjong tables or other useless activities, which can reduce many social problems.

2. Explore new ways or modes of agricultural industrialization.

Our county has a good foundation in the agricultural field, such as pig sacrifice, tobacco leaves, chicken raising, fish farming, seedlings and so on. Although the cultivation history of edible fungi is long, it has not yet formed a climate. I hope to explore a new way for the development of other agricultural industrialization and provide reference and experience.

3. Carry out agricultural technical training to reflect the characteristics of rural vocational high schools.

There are many vocational schools in our county, but most of them are non-agricultural majors. Santong has established an edible fungus company, and the school has also set up an edible fungus specialty and training class to engage in the teaching, scientific research and industrialization of edible fungi, which makes up for the gap in this respect in our county vocational high school and also breaks a new path for the school-run industry.

Third, the feasibility analysis of industrialization

1. The market prospect is broad.

Jiang Chunyun, vice chairman of the National People's Congress, said: Edible fungi industry is a traditional industry in China and a sunrise industry. China is a big producer and exporter of edible fungi. In 2000, the output reached 6.63 million tons, accounting for 65% of the world's output, and the export earned more than 600 million US dollars, accounting for 80% of the global edible fungus trade. However, the domestic and international markets are still huge. According to relevant data, the per capita annual consumption of developed countries such as Germany and Japan is 5 kg, while that of China is only 1 kg. With the improvement of people's living standards, the demand will continue to grow. Vice President Jiang Chunyun pointed out that (edible fungi) has become an integral part of the vegetable basket project. It has great development potential and broad prospects. We should make this industry bigger and stronger. It can be seen that edible fungi are highly valued by national leaders and have broad prospects.

2. The eco-environmental protection industry meets the requirements of social civilization and progress.

Edible fungi cultivation mainly uses cottonseed hulls and straws as raw materials, without wood, and its cultivation site can be built indoors, in front of houses or in sparse woodlands on hillsides for production. Every family has straw, which not only saves costs, but also uses waste. There are many empty houses and open spaces in the countryside, so there is no need to occupy cultivated land. The products are green food, the cultivation materials are vegetables, flowers and trees, and the crops have high-quality organic fertilizer, which can be described as killing two birds with one stone.

3. The county adapts to the development of edible fungi industry.

Our county is located in the subtropical monsoon climate zone with mild climate. Mushrooms can grow for seven months a year except for the five months from May to September when the temperature is high. The summer temperature in the western mountainous area is low, so anti-season mushrooms can be cultivated to realize annual production.

Our county has a large agricultural population and many poor households in mountainous areas. The technology of this industry is not complicated, and it can be operated by men, women and children, providing a large number of labor resources for industrialization.

Our county has a certain planting base. Pleurotus ostreatus was cultivated in 1980s. At present, many retail investors are still training and have a group of technical backbones. As long as leading companies are organized, it is entirely possible to realize its industrialization in our county.

Governments at all levels attach great importance to it.

The issues concerning agriculture, countryside and farmers are highly valued by the CPC Central Committee, the State Council and Party committees and governments at all levels. Judging from the relevant documents of the county people's government and the support for Meng Ke Mushroom Industry Company, it fully shows that the county party committee and the county government attach great importance to the industrialization of edible fungi, which is an important measure for our county to adjust the agricultural industrial structure and increase farmers' income. This makes our county have a strong backing to implement the industrialization project of edible fungi.

5. Mature cultivation techniques.

Edible fungi cultivation has a long history. Especially in recent ten years, new technologies and new varieties have been widely used in edible fungi production, which has greatly improved people's output and quality. The whole set of technology from small-scale planting of farmers to large-scale industrial production is quite mature. In addition, Professor Yu Chuquan of the Provincial Edible Fungi Association, who was employed as the technical consultant of the three links, has been engaged in the research and production of edible fungi, base construction and operation management for more than 20 years, and has a set of experience and models from breeding, cultivation, acquisition, sales and processing. Therefore, the technology of this project is mature, supported and guaranteed by experts.

6. It has high economic benefits.

After investigation, consulting experts and reading materials, the benefit of edible fungi industry is about 10 times that of traditional agriculture. Farmers' planting cost per bag is 1.0 yuan, and the average yield is 1 kg. According to the minimum protection price per kilogram 1.2, the profit can be 1.4 yuan. A family of two laborers can cultivate 400 square meters, 10000 bags, and the profit will be 12000 yuan.

In addition, the cultivation material after fruiting is high-quality organic fertilizer, which also has certain value.

Fourth, enterprise design and industrial organization.

This project is large in scale and takes a long time. As a leading enterprise, we should rationally design corporate image and scientifically plan industrial organization. Relevant personnel of the company made a special trip to Anren, Hunan, Anyang, Henan and other places for investigation, and participated in the "First National Culture, Culture and Input Requirements Promotion and Exchange Conference", referring to and drawing lessons from the information and experience of peers in industrial organization, cultivation technology and production equipment. , and made the following enterprise design and industrial organization:

(A) the basic framework of the enterprise

1. Company name and nature: The full name of the enterprise is "Changsha Santong Edible Fungi Company". Referred to as "three-way mushroom industry" (hereinafter referred to as the company for convenience of description). The company is a private enterprise.

2. Company domicile: Lujiaqiao, Yutan Town, Ningxiang County.

3. Project investment: 8 million yuan. Among them, the start-up capital is 3 million yuan.

4. Business scope: mushroom cultivation technology training, mushroom production and operation, plastic greenhouse skeleton and accessories production, and mushroom research.

5. Organization: General Manager's Office, Finance Department, Technology Department, Base Office (Headquarters Base, Rural Base) and Processing Department. Add marketing department and research institute in due course.

6. Enterprise purpose: order mushroom industry and serve agriculture, countryside and farmers.

7. Enterprise spirit: honesty, professionalism and steadiness.

8. Organizational model: the company is the leader, the base is the link, and the farmers are the foundation. The company supplies raw materials and strains in a unified way, and is responsible for technical guidance and product recycling at protective prices.

(B) Enterprise development ideas

1. brand. The company will register the "three links" trademark (meaning green, nutrition and health care), unify the brand of its fresh mushrooms or deep-processed products, and use various ways and opportunities to expand the brand's popularity and reputation, making it a green and healthy food trusted by consumers.

2. standardization. From strain cultivation to production, from grading to packaging, strict operating procedures have been formulated and standardized management has been implemented.

3. Mechanization. Bagging, inoculation, disinfection, etc. The production of edible fungi is complicated and the pollution probability is high, which is the main factor restricting the industrialization of edible fungi. The company will gradually adopt the latest technology and directly mechanically produce cultivation bags.

4. network. The company will open a website. Carry out product promotion and sales. Establish sales networks or channels in major cities and actively explore the international market.

(3) enterprise development goals

In five years, 1.5 years, it will reach 20 industrial bases and join 2000 farmers, and each base will cut more than 1 10,000 bags on average, reaching the production scale of 20 million bags. The total output is 25 million kilograms, and the total output value exceeds 654.38+0 billion yuan. Among them, the net income of mushroom people is 25 million to 30 million yuan. Profit and tax100000 yuan.

2. Strive to become a well-known edible fungus enterprise in China and the first in Hunan within five years.

(D) the organizational form of industrial production

Adopt the model of "company+farmer". The specific description is: the company is the leader, the base is the link, the part-time technician is the backbone, and the farmer is the basis of the industrial model. Implement "four unifications", that is, the company provides seeds, raw materials, technical guidance and products in a unified way.

This model has the following advantages:

First, the factory production of strains by the company and unified supply to farmers can ensure the purity of strains and help improve product quality and output.

Second, hiring part-time technicians in local villages, not only producers, but also responsible for the development and technical guidance of mushroom people, which is conducive to the rapid expansion of scale and the formation of industries.

Third, farmers can use idle houses to build their own simple mushroom sheds without occupying cultivated land; Some raw materials can be self-sufficient, and women and children can participate in production without affecting the main business. At the same time, the company does not need to invest huge sums of money to build mushroom sheds. In this way, both companies and farmers can reduce costs, improve efficiency and reduce investment risks.

This model also has two obvious shortcomings or problems. First, it is difficult to achieve standardized production, which may affect the grade and quality of fresh mushrooms. Second, it is difficult to ensure that all fresh mushroom products can be recycled.

In order to solve and prevent these problems, the company considers using mechanical biochemistry to directly produce cultivation bags, and the work of franchisees has changed from cultivation to maintenance. In this way, there is almost no risk for farmers to join, which can greatly improve their enthusiasm for joining and accelerate the development of the company.

(5) Selection of strains

After investigation, consultation and demonstration, the company decided to choose Pleurotus ostreatus and Pleurotus ostreatus as the leading varieties first. Timely introduction of rare varieties such as abalone mushroom and Coprinus comatus. Pleurotus ostreatus and Pleurotus ostreatus are rising stars in edible fungi. They are rare varieties with good taste and rich nutrition. They contain many kinds of amino acids and trace elements most needed by human body. They have anti-virus, anti-tumor, enhancing immunity and beautifying and bodybuilding effects. They are more and more popular with consumers, and the market share of fresh mushrooms is also rising. These two varieties also have the following characteristics in cultivation: first, the cultivation materials are mainly cottonseed hulls and straws, which are easy to buy and cheap, and the straws are self-sufficient without wood, which is conducive to protecting the ecological environment. Secondly, the bag cultivation method can be used for three-dimensional cultivation, which improves the utilization rate of mushroom house and is convenient to operate. Third, the mushroom takes longer to grow and the yield is higher. It can develop at a low altitude of 5 to 34 degrees, and the fruiting time is 7 months, while avoiding the busy farming season. Fourth, the requirements for cultivation conditions are not high, the technology is simple, and it is easy to popularize.

For specialized households or workers who are not affected by the busy farming season, high, medium and low temperature varieties are used for collocation cultivation to realize annual production.

(VI) Construction of demonstration bases

Although the industrialization organization mode of "company+farmer" is adopted, the company needs to build a demonstration base. The demonstration base has four main functions:

1. Publicity demonstration positions,

2. Training practice places,

3. scientific research platform,

4. Factory breeding base.

The company plans to invest 1 10,000 yuan to build a 20-mu demonstration base, which mainly includes 15 offices and workers' houses, 1 cold storage, a classroom, a 500-square-meter warehouse, 30 large mushroom sheds, a sterilizer, a shredder, a loading vehicle, a technology extension vehicle, and roads, water sources and water in the base.

The franchisees of the demonstration base are laid-off workers in cities and towns, residents and villagers in surrounding villages.

(VII) Construction of rural industrial bases

The choice of base is the key to the smooth industrialization. The selection conditions are: first, the township leaders attach importance to it, and the village and branch committees have strong wishes and requirements; Secondly, the traffic is relatively convenient and the folk customs are simple; Third, base towns and villages can provide small loans for mushroom farmers.

The base construction is progressing steadily, and success must be the principle. In the first half of 2005, the company will strive for the support of relevant departments, implement the first industrialization base, and train the technical backbone and part-time technicians of the first base. The base has an initial breeding capacity of 300,000 bags, and 2-3 rural industrial bases are developed every year. The company needs to build a cold storage and a warehouse in the base township. Equipped with three full-time staff and a certain number of part-time technicians.

Rural industrial bases can cooperate with township (town) governments or directly with villagers' committees. We must strive for the strong support of poverty alleviation construction units.

The construction of rural industrial bases involves a wide range of tasks, and the implementation plan shall be formulated separately.

(8) Construction of production sites

At present, the agricultural industrialization planting in all parts of China is mainly based on plastic greenhouses, but the scaffolding is mostly made of bamboo, wood structure or steel-wood structure, which is extremely corrosive in a specific high temperature and high humidity environment, seriously affecting the service life, and usually needs to be replaced once every 2-3 years, which seriously increases the construction cost of plastic greenhouses and is labor-consuming and time-consuming. In addition, a plurality of pillars are needed to support the greenhouse, which affects the operating environment in the greenhouse and prevents the greenhouse from making maximum use of space. This has affected the application and promotion of plastic greenhouses to a certain extent. This project needs a new greenhouse skeleton with low price, corrosion resistance, moisture resistance and aging resistance to replace the traditional bamboo and wood steel materials. Therefore, the company introduced the "plastic greenhouse skeleton machine without columns" to produce greenhouse skeletons by itself. Meet the production needs of demonstration bases and large manufacturers.

Joining farmers can also use idle houses or self-built simple greenhouses as breeding places.

(9) Technical training plan

One of the main functions of the demonstration base is to cultivate technical backbones. It is planned to combine production practice with theoretical training for training. Villagers who have a certain quality and can be leaders and technical guidance in getting rich through science and technology will be selected by rural bases to contract production for one cycle. The demonstration base can train 20 part-time technicians required by two rural bases every year. These people learn a full set of skills at the base, and everyone will develop in their hometown 10 farmers will join. As a producer and a part-time technician of the company, I enjoy the relevant treatment of joint production remuneration.

The technical training for franchisees is mainly arranged in the base, organized by the base staff and part-time technicians, and the company sends staff to give lectures and part-time technicians give practical guidance.

Verb (abbreviation for verb) supports government support.

Compared with the traditional agricultural industry, the edible fungus industry is still a new industry, and most farmers are not familiar with the development model of "company+farmer". We must rely on the strong support and policy guarantee of the government to ensure the smooth implementation of this project.

First, it should be incorporated into the overall planning of county agricultural industrialization and supported as one of the important poverty alleviation projects.

Second, the base township or village set up a leading group to solve the related problems in promotion.

Third, the company signs a contract with the base township or village to clarify the responsibilities, rights and obligations of both parties.

Fourth, the base village should provide small loans for training part-time technicians and joining farmers.

3 Zibo Electronic Mall Project Plan

I. Project Foundation

Second, the concept of e-commerce

The development of Internet e-commerce not only means business opportunities for a company, but also means the birth of a brand-new global new power economy driven by the network. We are moving towards a world with billions of interconnected computers. In this era, information is wealth.

E-commerce is a new business operation mode based on browser/server application mode in the open network environment of the Internet, which realizes online shopping for consumers, online trading between businesses and online electronic payment.

The main types of e-commerce transactions on the Internet are business-to-business transactions (BtoC mode) and business-to-business transactions (BtoB mode). There are four types of entities involved in e-commerce: customers (individual consumers or enterprise groups), merchants (including vendors, manufacturers, storage and transportation providers), banks (including issuers and acquirers) and certification centers.

E-commerce is a direct product of the explosive development of the Internet and a brand-new development direction of network technology application. Internet itself has the characteristics of openness, globality, low cost and high efficiency, which has also become an inherent feature of e-commerce, greatly surpassing the value of e-commerce as a new form of trade. It will not only change the production and management activities of enterprises themselves, but also affect the economic operation and structure of the whole society.

Three. Successful example

Beijing Everest E-commerce Network Service Co., Ltd. (www.8848.net) was founded by Federated Software Co., Ltd., the largest software sales company in China. The 8848 website has more than 2 million pages per day, more than 200,000 registered users and a daily turnover of nearly 500,000 RMB. At present, the website has rapidly grown into the largest B2C and powerful B2B e-commerce provider in China. Through online communication and e-mail, 8848 can listen to consumers' opinions and demands on product types at any time and make corresponding adjustments. Due to the elimination of a large number of intermediate links, most goods in online supermarkets are about 30% cheaper than traditional sales, and sometimes even as high as 50%. More importantly, it greatly saves the search cost of users. For example, in real life, consumers may have to run for a day to find a book, and everything will be OK with a few mouse clicks.

(Information from Intel Corporation:/ebusiness/eStrategies/showcase/8848net/index.htm).

Four, shopping mall market development planning and market demand analysis

1, development plan

The first phase project of Zibo Electronic Mall is mainly to build an online software city and a book city, which will provide readers with new consumption channels and meet the growing demand for software and books (namely B2C). At the same time, use the Internet as a medium to promote the whole enterprise and website. Lay a good foundation for expanding the scale and influence of the website in the future.

The second phase project of Zibo Electronic Mall should make use of the existing influence and popularity of online software city and book city. Build a real Zibo electronic mall, a B2B comprehensive mall website. This is a brand-new e-commerce model, which can get a quick return at the initial stage of investment and make a real profit by operating e-commerce. This is the e-commerce service provider that operates the B-C trading platform. By then, Zibo Electronic Mall will not directly operate B-C transactions, but will let customers realize B-C e-commerce by renting "online stores (counters)", so as to get quick returns.

2. Market demand analysis

(1), B-C mode: Most consumers of software, books and other products have higher knowledge level and higher income. Software and books are also convenient for computer database management, which are very suitable for publicity and sales using the Internet. As a big city, Zibo has a population of 3.6 million, and the growth rate of Internet users is also very alarming. So the potential of the market is huge.

Because many intermediate links are saved through online sales, there is no need for rent. Therefore, most goods are cheaper than traditional sales, and cheap prices are also very attractive in the market. Netizens in Zibo and surrounding areas are our potential users.

(2) After the transition to B-B mode, the market potential is greater, which will help most enterprises to realize the transformation to e-commerce. Is the long-term goal of Zibo Electronic Mall. Although the e-commerce market in China is still relatively small at present, the market demand and potential are huge, and it is expected that there will be a breakthrough in the near future. Zibo Electronic Mall is willing to play its due role in building an e-commerce platform and realizing the transformation from traditional economy to new economy.

Verb (abbreviation of verb) technical scheme and investment of shopping mall project

Technically, online stores not only require fast and smooth access to the most basic online browsing, but also have almost strict requirements for security and stability. There is no deviation or stagnation in customer online ordering, online payment, merchant transfer, management of tens of thousands of commodities, or processing of massive data. Whether a site can withstand this test depends on the technical level and hardware configuration of the network service provider.

(1) At the initial stage of mall construction, EBO's solution based on virtual host can be adopted.

Advantages: less investment, fast internet access and high popularity, suitable for small investors.

Disadvantages: few functions, it is difficult to have CGI and email automatic reply function, and it is difficult and costly to add this function.

The total investment is as follows:

Rental fee of virtual server space: 100M space/1200 yuan/year.

Server-side database support of virtual host: 1200 yuan/year.

Domain name registration fee: international top-level domain name /200 yuan/year.

Homepage production cost: per page 100 yuan.

E-commerce online trading system: 30,000 yuan (advanced full-featured version)

1. Shopping management: complete the member shopping function, users can add or delete goods at will, and automatically calculate the total payment.

2. Commodity search: included in the shopping module, used to search all commodities.

3. Online payment: included in the shopping module [support China Merchants Bank Card, China Construction Bank Dragon Card and credit card payment].

4. Online ordering: included in the shopping module. Automatically generate member shopping list and send relevant information to the store.

5. Member management; Included in the shopping module. Complete the self-application and management functions of members.

6. Store management: complete the functions of membership management, commodity management, order management, access statistics, etc.

7. Mailing list: included in the commodity management module, sending email information to all members.

Or use Ebo online shopping website basic function version: 5000 yuan (saving money, basic shopping function can also meet the initial business needs).

The cost for the first year or more is about 9000 yuan (basic functional version) or 34000 yuan (advanced full-featured version).

After each year: about 4000 yuan.

(2) After the mall transits to B-B mode, the solution of independent server can be adopted.

Enterprise server with PIII8005 12M memory: about 90,000 yuan.

In terms of software, the solution based on WINNT is adopted, and the software cost is 48,000 yuan.

The server is hosted in the telecom room with 100M bandwidth access, and the cost is 3,000 yuan/month.

Use the "self-help store-building e-commerce system" of Yibo online mall for 350,000 yuan.

Plus other expenses, the total investment is about 500,000 yuan.

The main functions of the "online mall" e-commerce system include the following aspects.

Through the online mall e-commerce system, you can quickly establish your own online mall e-commerce website within an hour. Only simple setup and operation are needed, and professional technicians are not needed.

1, online store (counter) rental function module

This module helps customers set up thousands of online stores (counters). Customers can attract small and medium-sized businesses to rent online stores (counters) in the form of investment promotion, help them engage in B-C transactions, and get returns by charging monthly fees or trading commissions. Each store (counter) is independent in form and can apply for an independent domain name by itself. Merchants who rent online stores (counters) can set up e-commerce in just 5 minutes.

The self-service shop will be built in five minutes.

The system provides powerful automatic setting function and various templates. Merchants who rent online stores (counters) do not need any training and professional knowledge. They can set up their own e-commerce websites by simply setting them up for 5 minutes. The store also has e-commerce supporting functions such as commodity release, shopping cart, order processing and online settlement.

3. Automatic display and classification of commodities

This module uses database technology to help merchants who have settled in the commercial building to automatically display their goods in the store. At the same time, it also provides retrieval methods by product classification and provides on-site commodity search engines.

4. Special promotion module

Every resident merchant will set up a special product every day, and scroll the homepage of "Online Mall" for free publicity for each merchant.

5. Independent settlement platform and multiple settlement methods.

"Online Mall" provides an independent settlement platform for all settled businesses, providing up to eleven settlement methods including online settlement (China Merchants Bank Card) and cash on delivery.

6. Secondary domain name automatic generation system

The system automatically generates a second-level domain name for each merchant who opens a shop, which can be realized immediately and used immediately.

7, a variety of shop template selection

"Online Mall" provides merchants with up to 12 kinds of storefront templates to choose from, and merchants can choose any template to establish personalized electronic stores.

8.WAP (mobile phone) shopping function

Each resident merchant has an independent WAP shopping function module, and customers can place orders with merchants directly through their mobile phones.

Main technical advantages of "online mall" multi-store e-commerce system

1, multi-store independent design

General e-commerce website construction companies can only provide a single shopping mall-style e-commerce, and cannot provide multi-store rental function. The rental shops provided by the system are independently designed in form and settlement.

2. Professional business processes

A more professional order processing process is superior to the same type of e-commerce websites in China.

3. Simple management operation module

Merchants who rent online stores (counters) can easily manage the stores (counters) through the WEB interface, including uploading product introductions and order processing. Mall administrators can also easily manage stores (counters) through the WEB interface.

6. Other inputs required by the mall.