Although starting a business after 1980s is nothing new, with the advent of the financial crisis, the employment of college graduates has once again become a hot topic in society. Everyone knows that starting a business is not an easy task. Of course, there are many support policies such as tax incentives, small secured loans, financial subsidies, venue arrangements, and "zero down payment" for industry and commerce. But money alone is not enough to succeed in starting a business. Today's post-80s female boss should give you a lot of inspiration.

She is Chen Yixin, the chairman of Chongqing Mei Sen Door Industry Co., Ltd. ..

Into the building materials industry, want to do something.

When the university was about to graduate, the family arranged two choices for Chen Qing Xin 'an, namely, going to graduate school or going abroad. The postgraduate entrance examination failed, and she didn't want to go out to study in confusion. She said she didn't know what she could do when she went out to study. Like all college students who are about to graduate, she feels that her future is bleak. With rebellious ideas, she finally decided to stay, start her own business, do some challenging things while she was young, and also want to prove herself with strength. In her own words, she just wants to see what she can do.

In 2003, because of SARS, the economic environment was not very good. At that time, there was no estimate, so I thought I could study purposefully after working for a few years. In this way, she started her own entrepreneurial process, went deep into various industries to do research and find a suitable starting point. I thought about fashion design, went to Guangzhou Tianma Baiyun clothing market to talk about agency matters, and even prepared to join Chongqing Fuqiao Health Care. But in the end, she did not stop. She said she wanted to do a career, not just make money.

By chance, she chose the wooden door industry as her starting point. This is an American brand called "Mason Nai". At that time, the distribution situation in Chongqing was in a state of semi-paralysis, with a shortage of funds and some difficulties in operation. There are often too many orders, but they are not delivered. But Chen Yixin is keenly aware of the huge business opportunities hidden in it.

Teacher Chen gave us an analysis and said: judging from the types and prices of doors at that time, there was a potential market for bricklayers' molded wooden doors; Secondly, the wooden door is sold first and then produced, and there is no inventory, so the risk is reduced; The door is what every family needs, and family and life can't live without it; In addition, the market at that time was not standardized, from non-standardization to standardization, and the market had room for development. At that time, several door industries did not form a monopoly in the world, and the market share of various doors was less than 1%, which was an opportunity for development.

Strictly control production and do a good job in sales and after-sales work.

Chen Yixin, who just joined the company, is doing sales work in the company. After visiting several stores, she saw many' problems'. After 80, she has her own new ideas and wants to be different in everything. The first thing Chen Yixin did was to decorate all the outlets of the direct store, expand the store area and highlight the highlights in the decoration. She said that selling doors can also decorate shops with taste like selling other goods, and pay attention to the creation of consumption environment. From the standpoint of consumers, I also hope that their purchase process is very pleasant.

Including the hiring of sales staff, Xin also has his own ideas. Who says the door salesman has no sense of fashion? She selected some beautiful young salespeople and made them beautiful work clothes. These are the embodiment of her post-80s personality concept and Chen Yixin's emphasis on sales.

People who are bent on making progress think less about negative factors. As she said, they are more optimistic. In 2006, Chen Yixin got the wooden door list of the office building of the observation station of the State-owned Assets Supervision and Administration Commission, which was her first big order. But I didn't expect a big problem when I delivered the goods. These doors show customers great color difference, and the other party refuses to receive the goods. It was hard to rework production for seven days during the May Day holiday, but the partner in charge of production said that it could not be completed. Driven by Chen Yixin, the factory had two shifts and finally completed the transaction. It was at this time that the differences between her and her partner began to emerge.

During that time, the sales department often received complaint calls, which had a great impact on the confidence of sales staff. If you can't complete the order on time, you may lose the trust of customers, which may easily lead to the failure to get the order in the future and thus lose the market. There are two factions in the enterprise, sales and production, and even blame each other. However, some suggestions given by Chen Yixin could not be adopted in the production, thinking that she was a newcomer and didn't understand anything.

In the summer of 2006, Chongqing suffered a drought that never happened in a hundred years. Worried about heatstroke, Chen Yixin asked employees not to enter the factory after noon 12, and arranged the canteen to make drinks to cool off the heat, but the cooperative shareholders thought it was a waste. At night, some workers even called her cell phone and said that the factory had no water to drink. Chen Yixin was angry, but the cooperative shareholders disagreed.

The differences with partners are getting bigger and bigger, and Chen Yixin feels that it will not be good for the enterprise to continue such cooperation. This college student who just left campus, with the support of his family, decisively acquired the whole enterprise. She decided to carry out systematic and unified management from production to sales.

The care and responsibility of institutionalized humanized management for employees

After the comprehensive acquisition of the enterprise, Chen Yixin felt a stronger sense of responsibility. She can't let her family down and betray their trust. From ordinary employees to managers, Chen Yixin gradually carried out a major personnel change in the company. It took three months to stop accepting orders, adjust and clean up the company's personnel and improve the management system.

If you don't understand management and sales, Chen Yixin's secret is to look hard, listen hard and summarize hard. She will pay close attention to the growth and changes of every employee. She said with a smile, perhaps because of studying law, she will pay more attention to facts and results and treat employees fairly, justly and openly. Lead by example, not people. There is basically no one around her in the company to talk about it. She only looks at the results. The employee she chooses must have ideas and actions, not what the boss asks him to do.

At the same time, Chen Yixin is also very attentive to employees. She will design a career for young people, such as a salesperson, who can be a store manager or a dealer in the future. We will often give some training to company personnel, such as taking them to various provinces and cities, teaching them how to communicate with dealers and how to collect market information. This kind of training is not only helpful to the business of enterprises, but also greatly improves the quality of employees.

Carefully select dealers and establish a good sales channel network.

In Chen Yixin's view, sales channels are intangible assets. In addition to the construction of her own direct store, she hopes to establish more sales outlets on the basis of ensuring quality.

At the beginning, all the dealers were controlled by her, and the dealers had a great influence on the brand image. In the interview, Ms. Chen told us in great detail about her process of selecting distributors: she only asked three questions.

First, do you want to make money? Of course, doing business and distributing goods must be to make money. Her real intention is that dealers can run this brand with the mentality of making money. It seems that every successful boss has a personality and pays attention to the brand. Manager Chen said that she wanted to run a brand. For example, clothes are probably made of similar materials. Why the brand can attract more consumers and the price is higher is because of the added value of the brand. The dealer she chooses must have brand thinking and can't disrupt the price system casually, which will be detrimental to brand building.

Second, how much money do you want to earn? We are a cooperative relationship. What she wants to do is a career, not to make this cake bigger. This needs to be done with the dealer. If you just want to make small money, Mr. Chen said that such people can't cooperate. She stipulated to the dealers that all specialty stores can only sell products from Mei Sen. Moreover, the sample doors are all bought out, which puts pressure on dealers. Only in this way will they seriously ensure the stability of quality.

Third, do you want to make a steady profit? Only dealers who want to make a steady profit will do it with their heart. If you want to make a steady profit, you must rely on your strength and the dealers will work hard. At the same time, she doesn't want dealers to shirk their responsibilities. Only dealers who have been striving for stability for a long time will bear their own responsibilities after the problems appear, which is also an essential part of brand building.

Chen Yixin, who has just entered the business, already knows how to choose a dealer. In addition, her sincere and firm attitude also touched others, and the signing rate of the first batch of dealers reached over 95%. Therefore, even when the company experienced some turbulence and needed to be adjusted, many dealers chose to continue cooperation.

Up to now, Mei Sen's sales have spread all over Chongqing, Yunnan, Guizhou, Jiangxi, Shanxi and other provinces and cities.

Difficulties are tests, and brands are persistence. What Chen YiXin? will do next is to establish a brand-new after-sales service system, and she hopes that her enterprise can be listed one day. She said that when you are young, you should do some risky work, and enterprises should operate in the capital market if they want to be bigger and stronger.

Chen Yixin, born in 1980s, bravely persisted in moving forward with her unique keen and sincere attitude, and wrote her successful present with a little momentum and tenacity. Believe in the future, there will be a better tomorrow.

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