Liaoning University College Student Entrepreneurship Targets Internet-related Projects
“Post-80s generation” Zhou Mingxin is the person in charge of the first agricultural products e-commerce platform in Shenyang. Ever since he chose the Internet to start a business after graduating from university, It has been three years. Through his e-commerce platform, many ingredients have been put on the tables of Shenyang citizens. Different from him, a group of senior students from Liaoning University are running the public account "Student Hui", using the business communication function of WeChat to promote a number of entrepreneurial projects and entrepreneurial figures. In the past, college students in our province mostly chose to open laundries, small shops and other projects to start their own businesses. Now, more and more college students are aiming at Internet-related projects and embarking on the road of entrepreneurship. At the same time, our province has also introduced policies to encourage college students to start Internet entrepreneurship. The entrepreneurship training base has also opened an online class for e-commerce entrepreneurship, focusing on training online e-commerce entrepreneurship knowledge. If you are starting a business by registering an "online store" on an e-commerce network platform For college students, relevant departments in our province also provide support for small-amount guaranteed loans. In the Internet era, college students seize opportunities to start businesses
Today, the number of mobile Internet users in my country has reached 652 million, of which 20% are students. For those who are easy to access and master the rapidly developing mobile Internet For college students, a blue ocean of entrepreneurship appears in front of them. Even so, college students' Internet entrepreneurship still needs to find new ideas for entrepreneurship. Zhou Mingxin's Internet entrepreneurship is an example.
In 2010, Zhou Mingxin graduated from Liaoning University. He majored in computer science and wanted to use his major to start a business. However, e-commerce platforms such as Taobao and JD.com seemed to have no room for entrepreneurship. He likes to study food in his daily life. He noticed that people attach great importance to food safety. If green food can be delivered from the fields to people's homes through e-commerce platforms and cut off the intermediate links, it will be both affordable and safe. His "farm benefits thousands of families" This is where the e-commerce platform comes from, which is also the first e-commerce platform for agricultural products in Shenyang. Nowadays, "Nong Hui Ten Thousands of Families" has brought safe food ingredients to the tables of Shencheng citizens.
Unlike Zhou Mingxin who started his own business and established an e-commerce platform, some universities in our province have paid attention to Internet entrepreneurship and focused on cultivating students' Internet entrepreneurial thinking. Some students in school have embarked on the road of entrepreneurship.
An Shanshan, director of the New Media and Social Research Center of Liaoning University, told reporters that she and a group of senior students *** jointly operate the public account "Student Hui". In just two weeks since the account was created, the number of fans has increased It has reached more than 1,000 people, and has become popular among a group of entrepreneurial grassroots figures such as "Liaoning University Film Girls". The training base has opened e-commerce entrepreneurship courses
It is understood that there are many types of Internet entrepreneurship, including: self-media, online products, online part-time jobs, outsourcing, personal webmasters, WeChat/Weibo accounts, projects, E-commerce, agency, etc. In order to adapt to the guidance of innovation and entrepreneurship under this new situation, since October, our province’s college student entrepreneurship training base has created a series of online open courses on e-commerce entrepreneurship for college students. Students can register for free on the base website. The system Explain the O2O business model to college students.
Mr. Hong from the base told reporters that although online e-commerce entrepreneurship has relatively low operating costs, due to its own particularity, it not only requires practitioners to have a certain understanding of network and computer knowledge, but also to be familiar with business projects. Have accurate positioning. Some "micro-businesses" and "e-commerce" failed midway because their initial positioning was inaccurate and the content they produced could not be converted into benefits. Others were too purposeful and failed to realize that content construction could not promote consumption. Whether you are a business or a micro-business, clear goals, solid content, and down-to-earth services are the most important factors for the success of a business.
Teacher Hong said that college students’ Internet entrepreneurship must first have a sense of initiative, but what is more important is the innovation of ideas. The grasp of the communication rules of different platforms, the application of communication methods, and the selection of communication content are the first things that should be considered at the operational level of innovative concepts. Only by truly understanding the importance of Internet communication practice can we effectively use the Internet platform to realize everyone's entrepreneurial dreams. ;