However, we often fall into countless biases and irrationality and make absurd choices. Therefore, we need to learn some smart behavioral economics to help us make the most beneficial choices.

The government needs behavioral economics to optimize the design of policies and guide people to make healthier, wealthier, happier, and beneficial decisions to society and the world in areas such as education, investment, health care, mortgage loans, and environmental protection. A more helpful choice.

Taylor, the author of this book, is considered a pioneer economist in the fields of modern behavioral economics and behavioral finance. This book ranks among the top ten business books of 2008 on Amazon.com. Early in the book, Taylor proposes a version of libertarian moderation that helps real, fallible people make better choices without taking away their agency. They also call it nudges. Nudge is used to describe anything that affects our choices.

The craze of behavioral economics is about to sweep across the world. This time, economists no longer just focus on the theory itself, but use the latest wisdom to improve the quality of life of ordinary people and help people make better choices.

About the author Richard H. Taylor: Professor at the University of Chicago Business School, Professor of Finance and Behavioral Economics, Director of the Behavioral Decision Research Center, and in charge of behavioral economics research at the U.S. National Bureau of Economic Research (NBER) Work. His research mainly focuses on interdisciplinary subjects such as psychology and economics, and he is considered a "pioneer economist in the fields of modern behavioral economics and behavioral finance."

Nobel Prize winner Daniel Kahneman attributed his award to Taylor, believing that Taylor was the first to propose the inclusion of psychology into economic discussions and to derive the discipline of behavioral economics. Scholar, he is undoubtedly the founder of this subject.