At present, most financial institutions have seen the benefits of the lending market and have invested in a large number of products in the lending market. Many non-financial institutions also want to enter the lending market to get a share of the pie. As far as Sogou is concerned, Sogou has also launched its own lending products. So, what are the reasons why Sogou’s loan approval failed?

1. Overdue payment occurs. If the first loan is overdue, it will be very difficult to get it approved later.

2. The available loan amount is small. For the newly launched Sogou loan product, there will definitely be many users applying for it, and borrowers are likely to face the situation of running out of credit.

3. Application conditions. For users who do not meet Sogou user application conditions, they cannot apply for the corresponding quota. Moreover, re-application needs to be re-examined. If the risk control standards change at this time, it is normal to be stuck.

Generally speaking, the reasons why Sogou failed to pass the loan approval are mainly due to the above problems. Users who want to successfully solve their borrowing problems need to solve the above problems when applying for a loan.