In order to make a big splash, you can borrow money from the bank in the United States, but if you have the ability, you can also raise money yourself, without having to borrow money from the bank. In fact, even in a country with a developed film industry like the United States, most film companies are reluctant to borrow money from banks unless they have to. Because of the loan, it is possible that most of the profits of a film will be taken away by the bank in the end, and the film I worked hard to shoot will not get much money in the end. In fact, banks are not willing to lend money to a movie, because movies may not make money. A movie with a large investment may end up losing money at the box office, and then the bank will also lose money.
Hollywood film companies are very big, each with tens of billions of assets, so it is affordable to invest some money in blockbusters every year. If some other rich people have spare money, they can also invest in movies, buy shares in a movie and share the profits. It is also a way to distinguish the first, second and third floors. Therefore, in fact, the role of banks in American movies is not great. For a blockbuster, there are many ways of financing, and it is not necessary to borrow money from the bank.
Finally, the view on the second floor is ridiculous, which shows that it knows nothing about American film companies. "20 12" was originally produced by Sony (Columbia Pictures belongs to Sony), and Sony itself owns the film. Does it need to advertise in the film as a sponsor? Of course, there are indeed Sony advertisements in the movies, but isn't it natural to insert your own advertisements into your own movies?