Anyone who has used flower beds should know that Alipay's ant flower beds are similar to bank credit cards, which can provide the general public with the function of spending in advance, so flower beds can be regarded as cardless credit cards.

Although China's credit card circulation is high, its coverage rate is less than 50%. Alipay occupies the remaining 50% of the market and fills this blank area. The reason for vigorously promoting flower buds is to occupy this market share and earn more profits from it. And it was very successful, monopolizing the huge profits in this market.

Second, drain the Taobao shop.

Many people may say that if consumers don't use the flower buds in stages after using them, the ant flower buds may not make any money. In fact, even if some users don't give up, it doesn't mean that other users won't use installment repayment. In this huge market, many people in Alipay will choose to repay their phone bills in installments, which will bring great benefits. Moreover, many Taobao stores will also spend money, and they also need Alipay to draw, and the amount drawn is also very high.

Third, create your own credit system.

Perhaps many people know that if you want to use flowers, there is a certain threshold, and the sesame credit score must reach a certain level. Moreover, Sesame Credit is not a simple number for Alipay. It is a credit information system authorized by the personal credit information center. With this system, Alipay can reach a cooperative relationship with some loan companies or banks by virtue of sesame credit score, and win their loan quota, so as to apply the profits of the majority of users with the principal of the loan institution.

Fourth, give loans to drain.

Following the launch of flower buds and sesame credit, Alipay also launched borrowing buds to seize the credit market. Flower beds are also used to drain flowers, so that more users can use ants to borrow them. Many products in Alipay are interlocking. If Alipay is well promoted, many users will use other products and functions.