It mainly includes salon marketing, interest investment, festival marketing and event marketing. These parts probably constitute several necessary methods and content for existing customers.

1. The main goal of salon marketing is to cultivate customer stickiness and market new products. The salon marketing model has been widely used in outlet marketing activities in recent years. The forms of salon activities are varied and the effects are uneven. To sum up, there are generally the following types of salon marketing models: financial customer referral salons, high-end customer private salons, new product recommendation salons, old customer service salons, and traffic customer development salons.

2. This marketing model focuses on continuity, and the interest platform can encourage customers to have long-term and sustainable contact with the bank. This is the most effective way to build customer stickiness. The advantage of this kind of interest marketing is that it can be linked to customers in certain specific environments outside of business. The cultivation of this emotional foundation is many times better than a simple buyer-seller relationship. The most important thing is that based on the same interests and hobbies, old customers can not only maintain a better relationship with us, but also bring us more friends with the same hobbies.

3. Festival marketing has become common in all walks of life. As soon as the festival comes, discount information in the streets and alleys is dazzling, and online and offline festival activities are dizzying. In order to stand out in holiday marketing, as financial workers, rural commercial banks must think carefully, innovate, use novel marketing methods to attract customers, and create high-quality experiences for customers. Holiday marketing is an important marketing opportunity that every sales-oriented organization must control. On the one hand, we cannot give up marketing on specific festivals, because this marketing model has been deeply rooted in the hearts of the people; on the other hand, we must consider how to do it well. Holiday marketing plan to leave memorable moments for customers. Participatory activity plans are the most suitable for holiday marketing. We need to participate in days that are important or memorable to customers, so as to enhance customers’ awareness of the bank and strengthen the relationship between customers and the bank. .

4. Event Marketing In the era of self-media, in the media ecological environment where "everyone has a microphone", "grassroots live broadcasts" from all walks of life begin to express their opinions through the Internet and publish what is happening around them. News events, marketing methods that closely grasp the most popular events at the moment are particularly helpful in increasing attention and click-through rates. As long as rural commercial banks pay more attention to current affairs and skillfully push soft articles, they can attract customers' attention and gain their attention or spread. Event marketing is a very clever marketing method, but this method may not necessarily be fast.