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Production | Consumer Finance Channel
By 2023, it will be twelve years since the first batch of consumer finance companies were established. Looking back on the past and looking forward to the future, the consumer finance industry is experiencing a critical moment of shifting gears.
On the one hand, the epidemic factors did not put the brakes on the industry, and the impact on asset quality was lower than some market expectations.
On the other hand, the regulatory rectification has been refined to various institutions and links in the consumer finance industry chain, including information collection, big data risk control, collection and joint loan mode, all of which have undergone strict governance norms, and the exhibition mode and income structure of institutions have also undergone great changes. Especially since 20021,with the promulgation of a series of laws, regulations and regulatory rules, such as the Personal Information Protection Law and the Data Security Law, the collection and use of data have been more strictly restricted.
With the reduction of interest rates and the tightening of supervision, the industry is bound to usher in a period of "refined operation". How to shift gears at high speed is a test for consumers with different backgrounds.
change
Generalized consumer finance industry covers many types, such as consumer credit departments of banks, licensed consumer finance companies and small loan companies. And it shows a good warming trend in every suborbital.
Take licensed consumer finance companies as an example. In terms of the number of institutions, since 2020, five consumer finance companies, including Xiaomi, Sunshine, Ant, Yin Su Kaiji and Weipin Fubon, have been approved for construction, and all of them opened in 20021year.
Secondly, the intensive capital increase measures of consumer finance companies are enough to reflect the employers' optimism about this track.
Some institutions, such as Xiao Zhao Fund with a capital increase of 654.38+0 billion yuan and Ant and Consumer Fund with a capital increase of 30 billion yuan, have all encountered some twists and turns recently. Other institutions, such as Su Yinkai, which has been in business for less than a year, and several consumer finance companies that have not increased their capital all the year round, have increased their capital and shares for various reasons.
Furthermore, the overall performance of consumer finance has obviously picked up since 20021. The asset and performance data increased significantly compared with 2020, and the asset scale and profit growth rate of some institutions reached a new high. Enterprises in most industries are active in key indicators such as asset scale, operating income and net profit growth.
The credit card market is not too much. According to the data of the People's Bank of China, the balance of credit card loans increased significantly from 20/kloc-0 to 8/2020, and continued to increase in the first three quarters of 20021year. The repayable credit balance of bank cards increased by about 8.25% year-on-year to 8.40 trillion yuan.
The asset quality has also withstood the test in the context of the epidemic. In the first half of 200212002, the NPLs of the top ten banks showed a downward trend as a whole, and those of some banks dropped sharply (the NPLs of Postal Savings Bank and Shanghai Pudong Development Bank decreased by 0.62% and 0.56% respectively). Only one of the top ten banks has seen an increase in the non-performing rate of credit cards.
In the territory of financial technology, "looking at flowers" is a typical case.
Looking at the overall market trend, the generalized consumer finance industry is in a steady upward channel.
Refined operation
However, it is worth noting that with the reduction of interest rates and the tightening of supervision, the era of scale heroes in the consumer finance industry has to become a thing of the past. Blindfold rush is difficult to sustain, and the industry needs "intensive cultivation".
In just over a year, monthly active users have exceeded one million, and "flower viewing" can be said to be a growth "dark horse" in the consumer finance market.
From the development of fragrant flowers, "refined operation" is the main line running through it.
Risk control ability is the embodiment of the core operation ability of consumer financial institutions. At this point, Yi Xianghua has four tricks.
Anti-fraud: Based on the rich practical experience of a senior team, cutting-edge technologies such as machine learning, knowledge mapping, deep learning, NLP of natural language processing, and speech recognition. Integration to refine the characteristics of fraud laws based on a large amount of data.
Risk Strategy: Differentiated Strategic Deployment and Rapid it
Compliance Management: Data is available but not visible. Pay attention to information security and compliance analysis, and the data usage can be traced back. Full link data authorization and closed-loop management.
Secondly, in terms of supervision, the essential requirement of personal information protection is the legality and refinement of personal information use. To this end, Yi Xianghua has carried out several rounds of iterative updating work, from product to research and development; D. From data compliance to security team, we have conducted in-depth research and implementation of relevant laws, regulations and norms.
Specifically, Yi Xianghua set up the Information Security Management Committee at the top level as the highest decision-making body for information security and personal information protection. Relying on the Information Security Management Committee, Yi Xianghua adopts a hierarchical management and control model, and the business departments, security and data compliance departments and internal audit departments are closely linked, forming a "three lines of defense" for information security and personal information protection.
Furthermore, in the processing of personal information data, Yihua integrates key and core data security technologies such as data identification, data encryption and data marking, and integrates different data security technologies according to different stages of data processing.
At the product level, refinement is also reflected in the multi-dimensional quota.
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It is understood that Yi Xianghua has continuously upgraded from the original single-mode credit to multi-mode cross-credit, and can adjust the credit line in real time according to the perfection of the information submitted by customers, which can not only ensure the accuracy of customer credit, but also ensure the stability of past customers.
In terms of channels, Yi Xianghua built an independent decision-making process according to the characteristics of different channels, and realized the independence of API process, semi-API process, H5 and its own channels. By constructing the differentiated risk pricing matrix of access quota, intelligent decision-making can be realized, which can not only adapt to diversified cooperation methods, but also ensure the unity of the overall business.
Link entity, enable entity
For consumer finance enterprises, it is not difficult to increase business volume in the short term. It is important to maintain development and steady progress, which requires "real" strength.
Take Yi Xiang Hua as an example. On the asset side, the target is users in customer orientation who have small capital financing needs in their daily work and life. They have confidence in their financial situation and understand the importance of personal credit. This group often has a high level of credit, and consumption is more based on real needs.
In terms of self-built scenarios and traffic portals, it is appropriate to appreciate flowers by building real new consumer finance scenarios, connecting a large number of customers in diverse scenarios such as travel, shopping, social interaction, entertainment and live broadcast, and dynamically tapping their credit life needs.
Yi Xianghua launched a phased mall based on the positioning of its own customer base. On the one hand, Yi Xianghua selects good products with global characteristics and quality by going deep into the supply chain, and checks at all levels to provide users with digital 3C, household appliances, beauty cosmetics, luxury goods, shoes and bags, food and other multi-category and high-quality goods. The number of SKUs exceeds 65438+ ten thousand. It not only ensures the satisfaction of the consumer demand of high credit groups, but also ensures the product quality and enhances the consumer experience.
On the other hand, by accessing the life service scene, Yihua connects a large number of customers in diverse scenes such as travel, shopping, social interaction, entertainment and live broadcast. , and provide users with products that best meet their personal consumption needs in subdivided scenarios.
Compared with many consumer finance companies that chose to cooperate with Internet companies as "funding channels" at that time, self-built scenarios can create value in a longer period, although the investment cost is higher and the return on investment is longer.
In addition to the C-end users, Yi Xianghua also actively opened the B-end, connected the entity enterprises, and guided diversified funds to flow to the capillaries of the real economy.
Through the cooperation with ERP, enterprise SaaS, tax pass and other platforms, Yi Xianghua can quickly cover hundreds of thousands of small and micro customers. Beneficiary enterprises are located in 300 cities and 2,000 counties across the country, which meet the financing needs of more than 7 billion from wholesale and retail, traditional manufacturing, accommodation and catering industries, indirectly support the employment of hundreds of thousands of people, and create great economic and social value.
In this process, Yi Xianghua also actively provided assistance for the digital transformation of financial institutions such as banks, helped financial institutions to strengthen capacity building such as traffic operation and digital intelligent risk control, broadened the boundaries of financial services, improved the efficiency and experience of financial services, and achieved cost reduction and efficiency improvement.
In short, based on the advantages of technology and risk control accumulated in the field of financial technology for many years, Yi Xianghua plays a "digital guide" on the map of inclusive finance-effectively matching the funds of its own financial institutions with the diversified life scenes in the future and the financial needs of small and micro entities.
Connecting financial institutions with individuals and small and micro enterprises not only meets the demands of traditional financial institutions to find high-quality assets, but also meets the real and reasonable financing needs in multiple scenarios.
Macroscopically, the consumer finance industry is entering a critical period of "shifting gears", with a broad market, but the competition among institutions with different volumes and backgrounds in the industry is becoming increasingly fierce.
How to meet the regulatory requirements, integrate their own superior resources, establish a market position different from competitors, and then form the advantages of differentiated development and sustainable development through intensive cultivation, which tests every market participant. The evolution of the industry has not stopped, and many players still need to work hard if they want to adapt.
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