2017 is almost over. Do you still remember H5 that has been popular in WeChat Moments this year? They caused reposting both inside and outside the advertising circle, and with their different characteristics, they left a deep impression on people and caused a phenomenon of swiping the screen.
The H5 that swipes the screen has three characteristics:
Either creativity wins, it is unexpected. For example, "Are the world-famous paintings trembling, trembling, trembling?" 》
Or have a strong sense of participation. For example, People's Daily's "Look! This is my military uniform photo"
Or take the warm-hearted route and cause a scream. For example, China Merchants Bank's "Tomato Scrambled Eggs"
Today we have collected and sorted out the top ten H5 ads that have refreshed your screen this year. Come and see if they have refreshed your screen.
1. The most dramatic H5 of the year - Youdao Translator
"Late at night, a male colleague asked me if I had slept..."
The male colleague was After asking "Have you slept" on WeChat, the heroine thought that her male colleague liked her, so she ran to her best friend group and exclaimed that someone was about to confess to her.
Next, the group of best friends transformed into a group of drama queens and discussed how to deal with male colleagues...
It uses the extraordinary inner drama of the heroine and the best friends to attract people Eyeballs, there is another advertising god twist at the end, I can't help but laugh at the end.
It is worth mentioning that this H5 is actually 0 cost - it uses mobile phone screen recording, there is no intermediary agent, and it only took two days to complete. Hoho~
Are the various parties who know this news going to be impulsive?
2. The weirdest H5 of the year - Douyin
"Is the world famous painting trembling? 》
This is a H5 that is full of magic and has both ghost and hip-hop style.
In real life, paintings should be placed in the window for people to admire quietly; in front of the world's famous painting Vs, you may not dare to show off one. But now, Douyin uses the ghost and beast techniques in the second dimension to make famous paintings shake, and also adds some humorous elements to the content. For example, Napoleon's horse was replaced by a husky, Mona Lisa had her hair cut, Van Gogh took selfies with his mobile phone and dressed up, and Helena took selfies with other painters...
It makes people feel Very funny and humorous.
3. The most sensory H5 of the year - Tmall Worry-free Shopping
"The first mobile drama group opens"
A drama caused by body parts
This H5 reached 5 million views within three hours of being online, which is an astonishing number.
The first program is "I Want It", which is related to your heart; it tells the story of a diaosi who fantasizes about chasing a goddess.
The second program is "I'm in a hurry", which is related to the mind and tells the story of two couriers delivering express packages in a hurry.
This unique creativity is particularly interesting and has a strong sense of story.
4. The most popular H5 of the year - People's Daily:
"Look! This is my military uniform photo”
Did you post this military uniform photo during the National Day?
Upload a selfie and get your own military uniform photo. Once H5 uses Renai (zi) Show ( lian) mentality, it is super easy to get angry and has a strong sense of participation.
It was launched during the National Day and did very well in taking advantage of the situation. The number of views has reached 820 million, and the peak number of visitors in one minute is as high as 410,000.
Suddenly I found that the People’s Daily of our party has also kept up with the times~
5. The most public welfare H5 of the year-Tencent Charity:
"Children" Gallery ”》
Have you ever chosen one or several paintings of special children? Every painting is beautiful and inspires love. It not only touches the people with their feelings, but also makes everyone pay attention to such a group of "children" in the world.
Speaking of this, a total of 15029059.79 yuan was raised, and the number of donations was 5806608.
6. The most memorable H5 of the year - NetEase Dada
"This is the childhood that adults dare not open"
One day before Children's Day on June 1 this year Last night, NetEase released an H5: "This is the childhood that adults dare not open". Obtained 1.5 million unique user visits in 3 hours; H5 shows childhood cartoons belonging to those born in the 80s/90s. This time we are facing a ban on viewing for those under 18 years of age.
On the screen are black and white comic characters, including Slam Dunk, Doraemon, Detective Conan, Sailor Moon, and classic quotes from animations.
The last paragraph:
"We have grown up, let's work together in the future!"
Bring people back to reality and tell people: No Forget the past and not be afraid of the future. It aroused widespread tweets and independent forwarding.
7. The biggest H5 film of the year - "Flying Over Strange City"
Taobao invited Framestore, the special effects company that won the Academy Award for Best Visual Effects, to produce "Flying Over Strange City" 》The special effects blockbuster
adopts 3D effects, using a colorful owl as a joystick to adjust its direction by rotating the phone; traveling through four black holes (these black holes represent the East City and West City respectively) Street, South Street, North Street), each street has its own characteristics and customs. Through H5, you can take you shopping in a very novel way.
8. The most tearful H5 of the year - China Merchants Bank Visa International Student Credit Card
"No matter how big the world is, it is no bigger than a plate of scrambled eggs with tomatoes"
When you When you first saw this commercial, did you also think of your parents?
Maybe you are not far away from home, maybe your parents won’t get up in the middle of the night to record videos for you, maybe you can cook a lot of dishes yourself, let alone just a scrambled egg with tomatoes?
But this ad does make you think of maternal love, even if the ad ends up being controversial.
Click to view case details: /x/page/m05688wcoku.html?
9. The most terrifying H5 of the year - "White Night Chase"
Taobao search "White Night Chase" can be experienced:
The Taobao interface suddenly changes into a video call interface. At the same time, your phone vibrates and the ringtone suddenly rings, which is really unprepared.
After answering, the front camera turns on, and your avatar really appears in the video. The excitement that follows creates a terrifying atmosphere and makes people feel scared.
10. The most poignant H6 of the year - NetEase Koala
"On the first day of employment, NetEase dad taught me how to be a good person"
After "Late Night, Male Colleague" Asked me if I slept..." After that, another H5 full of inner drama.
H5 does not have virtual reality simulation experience and cool special effects. It only has one protagonist, Julia, who talks about her experience of working crazy on the first day of joining the company:
With her colleagues During the first communication, she learned that the company often works overtime, and the director continued to assign tasks to her on WeChat, constantly increasing her workload.
Despite being so bitter, the heroine still faces it optimistically.
Summary
After reading these ten H5s, which one do you like best?