With the repeated outbreak of the epidemic, there is an urgent need to increase online business. Coupled with the full promotion of WeChat, there is reason to believe that the full-scale outbreak of live e-commerce has arrived. From the point of view of seizing the traffic market, the earlier you enter, the better it will be for dividends. I think all enterprises will care about this problem. All enterprises in the world are nothing more than selling products and customers, and then linking the two products and lending them to customers. As soon as money turns, the world starts to run. Then, how to acquire customers accurately is a very important thing for enterprises. In the past, this is especially true in this era when the product is saturated. In recent years, whether from the media, seo, content, bidding promotion, copywriting planning and so on. It is all about getting customers, getting customers at a very low cost and getting customers accurately at a very low cost. Is it easy to do business with accurate customers? Do you have money when you make a deal? Does the commercial society work? So, to put it bluntly, in the final analysis, Fanfan has survived by such a thing in recent years and negotiated with the company. Is it valuable to negotiate with the company? That's right, so I still have some experience on "how to get customers accurately from the media". Now, make a summary of my experience and cognition in the past ten years and send it out. You can also have a look if you are interested: 1. Tik Tok/ video number. Short video is very popular now, and the traffic is very large, but you must find the combination of short, new, strange and existing team costs, and with such a point of integrating products and services, finding such a balance can have a good effect: First, Tik Tok people are impetuous and curious, so that there can be traffic; Secondly, the team and cost determine that you must complete your content output under the existing conditions, but you must meet the characteristics of explosive short videos, otherwise there will be no traffic; Finally, you must integrate your product, otherwise it will become Tik Tok of Tik Tok, and users will laugh and have no impression of your product. If you do it for nothing, it is not an accurate traffic headline. Just like Tik Tok, Headline is a distribution platform. The public domain of traffic fans is not in your hands, but in the hands of the platform. Before, a shark made me the key word of the headline index, which is the key word of the blockchain currency circle. I brushed it, and he can't give me a billion in this ranking. Therefore, it is still necessary to send something related to products and services, and try to rely on hot spots, such as headlines, which are the hot spots of today's headlines, before they can be included in the headline search. Yao noticed the key words, but only included them. 3. The logic of WeChat official account content is the same as the headline, but pay attention to the number of keywords in your products and services. Because the content of official WeChat account is embedded in sogou, it is included and ranked. Pay attention to the content of your words and build a bridge between your products and customers. Wechat can be used as a pool of accurate users, and your content can be used to repeatedly trigger transactions of accurate users. 4. Zhihu. The content logic is the same as above. Please pay attention to the keywords related to products and services in the original Zhihu content included by Baidu. Before I did financial education, I earned tens of millions by investing 10,000 yuan, which is because your content is good, which opened the bridge between customers and products. In fact, to put it bluntly, 2/3/4 are all written content. Written content should be included in the ranking. If you are highly original, you should be able to explain your products and services clearly through content and words, stimulate users' pain points, gain trust and finally clinch a deal. 5. Other rubbish can spread from the media. Finally, talk about the content. There are only two ways to get customers through content: first, directly describe your pain points, directly introduce products and services, and then express these clearly through content, and the transaction will be closed; Second, indirectly through the content, the content itself is valuable, but it is biased towards the value of the final product solution. For example, talk about the mystery of financial management, and finally sell classes; Talking about how oranges are produced at home is to buy oranges; Or directly run a large size for intellectuals to see and then buy advertisements. Cars, cosmetics and computers can be sold. Recommend software marketing services and describe some scenes that are difficult to get customers. Or as an IVF, you can tell him a happy story about the success of IVF. This is roughly what it looks like. Think about the rest! Be careful! Sincerely, a stone is a stone! In short, enterprises can accurately acquire customers from the media, but they should do a good job in content and bridge the gap between products and customers.