| Produced by Electrical Association
1.57 million vehicles!
This is the sales achievement of Li ONE since its listing.
Since the delivery of 65438 in February last year, Li ONE's sales performance has continued to improve. In just 9 months, the monthly sales volume has been firmly in the top three of the new domestic car-making forces, and it is still in a rapid upward trend.
On September 2nd, the sales data released by Li showed that in August, Li ONE delivered 2,765,438+065,438+0 vehicles, an increase of 65,438+00.88% from the previous month, setting a record for delivery in a single month.
In terms of market segments, in the plug-in hybrid (including extended-range electric) market, Li ONE surpassed BMW 5 Series in August and became the first again.
In the new energy medium and large SUV market, Li ONE surpassed Weilai ES8, Lexus RX450h and Tesla Model X for eight consecutive months, and delivered 65,438+04,656 vehicles in the first eight months, ranking first in the new energy medium and large SUV market.
The reason for the rapid growth of sales volume is that on the one hand, it benefits from the comprehensive layout of sales and service network, on the other hand, its excellent product quality has been recognized by consumers.
On June 29th, Li Xiang, CEO of Li, said in an interview with the media that the company originally planned to open 20 new offline stores in 2020, and decided to add 60 stores after strategic adjustment. In his view, the expansion of channels will help to directly increase automobile sales and take the initiative in market competition.
As of August 3 1 day, Li had 3 1 retail centers in China, covering 26 cities, including Changzhou, Dongguan, Kunming, Foshan, Hefei, Dalian, Wuxi and Lanzhou.
Li also revealed that before the end of 10, its retail centers in Shenyang, Guiyang, Xiamen, Harbin, Haikou, Taiyuan and Wenzhou will be opened one after another to provide consumers with product experience and test drive services.
The sales network is gradually spreading, and the product quality cannot be "eclipsed".
At present, only Li ONE has the highest match, and the national unified retail price is 328,000 yuan. This car adopts intelligent power generation system, and solves the cruising range anxiety of pure electric vehicles at this stage through the power combination of large-capacity battery pack and high-power intelligent generator.
Simply put, this is an extended-range electric vehicle with a long cruising range.
Extended-range electric vehicle belongs to a kind of hybrid electric vehicle. The principle is that the engine is used to generate electricity and the motor is used to drive the vehicle. When the battery pack is fully charged, it runs in pure electric mode. When the battery pack is insufficient, the engine in the car starts to drive the generator to charge the power battery.
Compared with pure electric vehicles, extended-range electric vehicles can solve the main contradiction between safety and mileage, and are the easiest new energy vehicles to promote marketization at present.
At present, among the new forces to build cars, only the Li family insists on the electric technology route of increasing the program, and other car companies basically rely on the pure electric technology route.
So, what kind of extension program technology does Li Yixihuan have?
In terms of product performance, Li ONE is equipped with a front and rear dual-motor four-wheel drive system. The power 100kW and torque of the front-drive permanent magnet synchronous motor are 240n·m, and the power 140kW and torque of the rear-drive permanent magnet synchronous motor are 290n·m, and the acceleration per 100 kilometers can reach 6.5 seconds.
If you don't run long distances often, the 40.5kWh large-capacity battery pack can fully meet daily commuting, and the battery cruising range under comprehensive working conditions is 180 km. At the same time, it also has 1.2T range extender and high-efficiency generator, which meets the national environmental protection standard of ⅵB, but it can be used for both oil and electricity, and its battery life is worry-free.
During May Day this year, many owners of Li ONE chose to travel to Tibet by car, and the performance of their vehicles will not be affected whether they are on the plateau or climbing mountains.
Not long ago, the old driver and one Li successfully crossed the no-man's land in the north of Ali area in one week. After more than 600 kilometers of serious washboard road, the suspension hardware of two LIONEs did not deform, and each chassis screw reached the design torque during production.
Although there is slight friction between the rear guard plates of the chassis of the two cars, everything else is normal, and the four-wheel alignment parameters are also normal, which fully shows the excellent quality of Li ONE.
It is worth mentioning that Li ONE is the most frequently used new energy vehicle in Tibet, which is really difficult to remember.
Although the extended program technology has brought users an extraordinary experience of no mileage anxiety, it also makes people who advocate the pure electric technology route unable to sit still.
Li has been vilified by many colleagues recently. A few days ago, Feng, CEO of Volkswagen China, said without hesitation when talking about enhanced programming technology:
Fuel-fired power generation is very environmentally unfriendly, and extended range is an outdated technology with little development potential.
In this regard, Li is willing to publicly respond on social platforms: "I am very willing to conduct energy-saving and environmental protection comparative experiments with the most advanced public. It's best to spend three months in Beijing, Guangzhou and Guangzhou, and find a professional media in each area to simulate the real usage scene (you can also refer to the daily usage scene of CEO of Volkswagen China), and use the most real figures to see who is more energy-saving and environmentally friendly in reality.
Li Xiang also emphasized that Volkswagen's closest model to Li ONE's size class is the seven-seat Audi Q7, and Volkswagen/Audi are welcome to participate in the comparative test.
Li Xiang is obviously very confident in his program-adding technology.
In fact, since China vigorously promoted new energy vehicles in 2007, many car companies have put the extended-range pure electric vehicle project on the agenda.
In 20 10, Chery automobile launched the first extended-range pure electric vehicle 18D-REEV in China. The new car is based on Rui Lin M 1, and the cruising range can reach 300 kilometers with the help of the range extender. At that time, the cruising range of pure electric vehicles in Rui Lin M 1 was only150km.
Subsequently, Geely also introduced the GPECS-EC7 extended-range electric vehicle, and the GA5 extended-range version of GAC Chuanqi, which is now occasionally encountered on the road. Zhengdao Group, which made a surprise attack at the Beijing exhibition last year, also announced that the whole series of cars will include 12 extended-range electric drive cars.
However, no matter which car it is, it has not been recognized by the market. Comparatively speaking, the market acceptance is not as good as that of pure electric vehicles.
In addition to independent car companies, many multinational car companies are also involved in this field. The i3 extended-range version launched by BMW Group and the VELITE 5 launched by Buick are both extended-range models. The former is because the import status does not meet the requirements of the subsidy policy, and the latter is because the power battery is provided by LG and is not in the subsidy catalogue. Buying a car can only be subsidized by Buick manufacturers, which is still a drop in the bucket for the car price, so the sales volume is low.
So far, we haven't seen any extended-range electric vehicle become the mainstream of consumption until the emergence of Li ONE, which broke the monopoly of pure electric vehicles.
Li Xiang mentioned the importance of "user experience" and "user thinking" many times, which is also the reason why Li developed programming technology.
Li's choice of extended-range electric vehicle route is actually wonderful. Before building Li ONE, he also tried the pure electric vehicle project-the SEV project with low speed and low battery life, but it was difficult to mass-produce in the end.
At that time, Li was faced with the problem of how to find the lost window with half the money and half the time. Therefore, Li wants to choose an extended-range electric technology route that is more in line with the needs of current users.
Facts have proved that Li Xiang really recovered the lost window period. Five years after its establishment, Li became the second new car-making force listed in the United States after Weilai Automobile. As of the close of August 3 1 day, the market value of Mr. Li reached:
65.438+03.63 billion US dollars (about 92.955 billion yuan).
Li (Subscribe) is so popular because it focuses on the extended program technology to solve mileage anxiety and builds cars from the user's point of view.
Although the peers have objections to this technical route, its products have indeed gained market returns.
A Li ONE owner told the Electric Vehicle Association that many people choose Li One because it is relatively balanced. In fact, these people don't care about the technical route, and they don't care whether to "burn oil" or "burn electricity". As long as they meet the requirements of solving the license plate, the right price and reducing mileage anxiety, plus a seven-seat SUV, they can buy it.
Although many consumers support it, some people in the industry still scoff at it.
So, is there a future for enhanced technology?
In this regard, Yang Yusheng, an academician of China Academy of Engineering, has advocated on various occasions in recent ten years that the state should vigorously develop the extended program technology. In his view, extended-range electric vehicles can solve the five major anxieties of pure electric vehicles, and marketization is the most feasible.
Yang Yusheng also has his own view that burning oil is not the ultimate goal. He believes that if China's automobile fuel consumption is reduced to less than half, the annual crude oil consumption is 200 million tons, the environment is improved, and energy security is improved, China will take a big step from a big automobile country to a powerful automobile country, and the people of the whole country will be happy.
In addition, he also said that pure electric vehicles are not necessarily the ultimate goal, and the battery is too heavy and consumes a lot of power. Tesla was punished in Singapore because of its high power consumption and serious corresponding emissions. New energy vehicles should be assessed for energy saving and emission reduction in the whole process. Moreover, in the future, extended-range electric vehicles can burn ethanol converted from solar energy instead of petroleum without increasing CO2 emissions, and the on-board electricity is also provided by solar energy.
According to Academician Yang, the extended program will not be a "transition to pure electric vehicles", but the main force of electric vehicles in the future.
Of course, among all the criticisms, the greatest, most correct and most talented is time. Time will tell whether the enhanced program technology is feasible, but before that, let's not jump to conclusions.
Mr. Lu Xun once said:
"Hope is attached to the existence. Where there is, there is hope. If there is hope, it is light. "
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