21st century business herald reporter sha li reported that the house "cabbage price" was listed on the hot search, and the land auction in representative cities was serious, and the market price of buildings fell. Since 221, especially since the second half of the year, the real estate market in Northeast China has performed poorly.
According to the 1-city price index of China Central Index Research Institute, in December 221, the average price of new houses in 1 cities nationwide was 16,2 yuan/square meter, down .2% from the previous month. The average price of second-hand houses was 16, yuan/square meter, down .9% from the previous month.
specific to the northeast, the average prices of new houses in Harbin, Changchun and Shenyang in December were 9,66 yuan/square meter, 9,218 yuan/square meter and 9,998 yuan/square meter, respectively, which were .12%, .4% and .42% lower than the average decline of 1 cities, among which Shenyang was one of the five cities with the largest decline in new house prices in China. The prices of second-hand houses in the three provincial capital cities all fell more than those of new houses.
In order to get through the obstacles in the property market, many places in Northeast China have introduced policies such as housing subsidies, housing coupons, and support for the promotion of housing enterprises, with a view to supporting reasonable housing demand and helping the real estate market return to stability.
poor performance of the property market
According to the data compiled by the National Bureau of Statistics recently by Yiju Research Institute, in the first November of 221, the average transaction price of commercial housing in Heilongjiang ranked first among 31 provinces and cities, down 1% compared with the same period in 22. In the first 11 months of 221, the volume of commercial housing transactions rose and fell, and Heilongjiang fell by 18% year-on-year, making it one of the three provinces with the largest decline.
Moreover, in the first 11 months of 221, Heilongjiang's real estate-related indicators generally faced greater downward pressure, ranking lower among 31 provinces and cities. For example, the investment and construction area of real estate development in Heilongjiang decreased by 4% and 5% respectively year-on-year, ranking second from the bottom and first from the bottom among 31 provinces and cities respectively.
Harbin is the capital of Heilongjiang and the only city with a population of 1 million in Northeast China.
According to the data of the National Bureau of Statistics, from August to November, 221, the number of new houses and second-hand houses in Harbin dropped in April, and the number of new houses dropped by .7% in November, making it one of the top 1 cities in 7 cities. In November, the second-hand housing fell by 1% month-on-month, ranking first in 7 cities.
The decline in house prices is only one aspect. According to the data provided by the marketing department of Yiju Harbin Company, from July to November, the transaction area of commercial housing in Harbin declined for five consecutive months, with a year-on-year decline of 24%-56%. On the whole, the cumulative supply area, average transaction price and transaction amount of commercial housing in Harbin in 221 are in a downward state year-on-year, of which the annual transaction amount is 41.8 billion yuan, down 36% year-on-year.
Tao Han, deputy general manager of Yiju Harbin, told the 21st century business herald that one of the factors that will affect the property market in Harbin in 221 is the COVID-19 epidemic. As of mid-December, Harbin has launched six rounds of full-time nucleic acid testing in six main urban areas.
in addition to the epidemic, population and industry are the deep-seated reasons that affect the property market in Harbin. According to Qipu data, the resident population of Harbin is nearly 1.1 million, a decrease of 626, compared with 21. In 219, Harbin will definitely develop four leading industries, such as deep processing of green agricultural products, advanced equipment manufacturing, modern biomedicine, characteristic culture and tourism. Due to the COVID-19 epidemic, characteristic culture and tourism have not performed well. Tao Han pointed out that among the people who buy houses in Harbin, many people are employed in private enterprises and service industries, and the income of these groups is affected and their purchasing power is reduced.
to a certain extent, Harbin is the epitome of Heilongjiang and even the whole northeast property market. According to the seventh census data, in 22, the population of Heilongjiang, Jilin and Liaoning will be 31.85 million, 24.7 million and 42.59 million respectively, which are 6.46 million, 3.38 million and 1.15 million less than that of 21 respectively, and the population as a whole is in an outflow state. From the industrial point of view, the growth of heavy industry and resource-based industries in Northeast China is weak, which affects economic and income growth and the purchasing power of the property market is insufficient.
helping the healthy development of the property market in many places
The poor performance of the northeast property market is further transmitted to the land market. As a pilot city for centralized land supply in Northeast China, the annual centralized land supply transactions in Changchun and Shenyang are weak.
According to the land information data of the account of Zhongzhi Holdings, on December 22nd, among the third batch of centralized land supply in Changchun, 11 cases involving residential land were auctioned off, with the auction rate exceeding 8%. On December 24th, only 8 of the 27 plots of land in the third batch of centralized land supply in Shenyang were successfully sold, and the land auction rate exceeded 7%.
The person in charge of the Northeast regional market research of a head real estate enterprise told the 21st century business herald that as far as Shenyang is concerned, due to the large number of second-hand houses on sale, less population inflow and the previous housing price increase, the Shenyang market has shown signs of cooling down in 22. In 221, the pilot project of centralized land supply will require higher funds for housing enterprises, and the floor price of newly-auctioned land will be higher as a whole, making it more difficult to remove land. The third batch of centralized land supply housing enterprises will have greater financial pressure, and brand housing enterprises will reduce their land acquisition plans as a whole.
in order to boost the market, many cities and counties in the three northeastern provinces have introduced policies such as housing subsidies, housing coupons, and support for the promotion of housing enterprises.
For example, in September, 221, Changchun released the processing procedures of housing purchase subsidies and purchase vouchers for talents and farmers, and the talents and farmers purchased qualified housing at the unit prices of 5 yuan/m2 and 8 yuan/m2 respectively. Shenyang has also introduced a subsidy policy for similar talents to purchase houses for the first time.
Another example is that in October 221, Harbin will grant housing subsidies to qualified talents who purchase the first suite, and the maximum amount will be 1, yuan; Housing enterprises that meet certain conditions can apply for the pre-sale permit of commercial housing by building; The value-added tax pre-levy rate of ordinary standard residential land will be implemented at 1.5%; Relax the age of second-hand housing provident fund loans to 3 years, etc., and promote the healthy and stable development of the real estate market in many ways.
at the provincial level, in December 221, Heilongjiang encouraged local residents to buy houses, promoted sales and implemented preferential policies. In the same month, Jilin clearly wanted to encourage and guide counties and cities to carry out housing subsidies and loan interest subsidies, and support farmers to buy houses in cities. According to incomplete statistics of 21st century business herald reporters, only in Jilin Province, Changchun, Jilin, Siping, Liaoyuan and other places have targeted policies to introduce subsidies for talents or farmers to buy houses in cities.
Tao Han believes that the measures to boost the real estate market in Heilongjiang may not have a great impact in the short term because the influencing factors are comprehensive. The above-mentioned person in charge also believes that due to the continuous outflow of population in Northeast China and poor industrial development, it is difficult for policies such as housing subsidies to achieve the expected results, or expect stronger support policies.
"As far as I know, people who receive housing subsidies to buy houses already have housing needs. They buy houses first and then receive subsidies. Most people will not buy houses because of a small increase in subsidies." The person in charge said.