In the era of maximizing production efficiency and profit, the spirit of "technology first" is becoming less and less. In the field of footwear design, NEW BALANCE is undoubtedly a representative brand that constantly pursues technology in a highly concentrated era, which is an endless pursuit.

Just like sculpture art, it perfectly embodies the new balance spirit of "making is art-deep works". For many years, NEW BALANCE has been promoting the spirit of by going up one flight of stairs. In addition to adhering to the best technology, it also spares no effort to maintain local production lines in the United States and Britain.

At the same time, it has also brought technological breakthroughs. Even a trivial detail, as long as it has an impact on the whole design, the NEW BALANCE team will seriously consider it, show the innovative spirit of new craftsmen and carve a pair of artistic products to wear on their feet.

In the new balance cloud project, the 990 series starting from 1982 can best embody the spirit of "deep engineering". You know, in history, no sports shoes can be innovated to the fifth generation with the attitude of maintaining the highest technical level, and the latest 990V5 is a symbol of the technological spirit transformation in the new era. It appeared in simpler and more flexible specifications, which represents NEW BALANCE's determination to push this artistic masterpiece to a broader level of life and become a new generation of exploration. Find the breakthrough point of "deep ploughing" spirit.